How to Sell EVEN MORE on Facebook Marketplace (Ep 4)

The value of art is often subjective. So when it comes to selling art on Facebook Marketplace, anything can go. This means it’s super important that you have an optimized listing before you sell your art on Facebook Marketplace. In today’s article, we’re going to dig into six real-world examples of people selling art on Facebook Marketplace and run it through my seven-point Facebook Marketplace framework to figure out exactly how each of these listings would score.

Exampe 1: Cactus Framed Art Wall Art Large

Something to know here is that they know that they’re doing something right here. And the reason why is because when I searched for frame art in my Facebook Marketplace, this was the very first listing. So right off the bat, we know that something is right here in terms of what they are optimizing for.

And the reason why we know this is because all we need to do is look at our first point on the framework, which is the title. In this case, the title is clearly optimized because it tells us exactly what is the actual piece of art. What type of art is it? It’s framed art and it’s also large wall art. So in this example, Alex did a great job for making an optimized title.

The next thing we’re going to look at is pricing. And in this case, it is crystal clear. It’s being sold for $60 down from $80. If I wanted to improve this a little bit more, I would include in my listing whether or not price is negotiable, especially since you’ve already demonstrated to some extent that it is since you’ve knocked down the listing from 80 to 60.

The next thing we look at are the photos. And I think the photos in general are great here. The reason why is because this seller is showing things like the front, the back, and even the listing of the original painting when it was being sold in stores. This is great because it clearly also communicates to the potential buyer that they’re getting a great deal since they are selling this for $60, as opposed to the $130 that this particular piece of art typically sells for. 

I personally love how the pictures are taken from the ground. It helps really visualize exactly how large the piece of art is. I don’t know if that was intentional or not, but it’s something to keep in mind if you are selling art yourself as well.

Another thing we look at in our framework is the item condition, and this is clearly tagged because they are using the used good tag in Facebook Marketplace. Overall, for the benefits to the buyer, I think it’s about as good as we’re going to get because they have a general descriptor of the overall piece talking about how it’s very classy.

And also they talk about the frame itself. Another thing that I really like about the description is that it’s helpful and that they’re including dimensions of the actual piece. That way, if you’re a potential buyer, you can think about the different ways that it might or might not work in your own space.

Lastly, when we look at the savings angle, this is clearly covered because of that comparison to the new in-store price. And then in terms of preferred pickup and payment, this is something that is missing in general from the listing. 

So when we look at this listing, this one actually does a phenomenal job in which it score six out of seven, where it only loses points when it comes to the preferred payment, as well as pickup and delivery methods.

Example 2: Cactus Photo with Gold Frame

Example number two today is the title of cactus photo with gold frame. I know you’re thinking, wait, didn’t we just see this, but this is actually another listing of the same piece of framed art. So this is what you get when you buy framed art that is super generic in a store, and it might not necessarily be as unique as you thought. But something that this is helpful for is we can really study these two listings and see exactly where the two are similar as well as different from one another, to see exactly what’s working for each respective seller. 

In this situation, for this second listing, this was actually at the very bottom of my search results. And let’s dig into exactly why that is as opposed to the first listing, where that was at the very top of my results. 

Overall, we look at the title it’s okay. It does cover exactly what’s going on in that it’s a cactus photo and they also talk about how there’s a frame. However, they don’t talk about how it’s framed art. A large reason why I think they showed up at the bottom of my results as opposed to at the top is because it’s missing that phrase framed art.

So they’re going to miss points for the title here. As we dig into the price here, this is crystal clear. It’s $50. The only thing that I’d say is, again, if they are open to negotiation, that would be helpful to include in the listing itself. As we move along, we’ll look at the photos in this case, it’s not as good as the prior listing because it’s really hard to conceptualize exactly how large this piece of art is in relationship to a room. 

Furthermore, the listing fails to include dimensions in the actual description itself. So I have no idea how large this piece of art is. As we move on to the next criteria, the item condition is actually met for points here because they use that tag for like-new condition. Overall, the benefits to the buyer is also a missing point because they don’t include anything in their scripter. And this clearly hurts them in the search results because they show so poorly in the overall results for frame art.

Lastly, when we look at the savings angle, that’s also unclear and then pick up and delivery methods that is also not addressed. In this situation, this listing only scores points for desired price, as well as item condition. And they miss the mark on every other point. This is the same product, but a completely different score.

And it’s going to make a drastic difference in terms of which one sells first. Even though the first one is being sold for $60 as opposed to $50. It’s very possible that that one was celled before this one, just because it’s higher up in the search results and someone might not make it all the way to the bottom of the page.

Example 3: Canvas Painting

For our third listing today, we’re going to look at this one called canvas painting. The title overall is okay, but I think it could be a little bit better.

For example, there’s no reference in terms of the size of the painting or the condition, or even what type of painting this is. Now, this is included later on in the tags that we’ll look into. However, in this situation, they’re not going to score points for the title.

The next thing we’re going to look at is the price. And in this case, it is crystal clear. It’s being listed for $50, originally $100. And that actually leads us to also cover the point for the savings angle, because they talk about the original price for the painting. As we dig into the photos, this is where I’d say they are just okay. I’m not going to give them points here. And that’s because the benchmark that was set earlier on was using photos in a way in which it showed a different aspect of the piece with every progressive photo. 

In this situation, it doesn’t really do that, and it also doesn’t include anything in terms of dimensions in the listing details. And so it’s really hard for me to conceptualize exactly how large this piece of art is and how it might relate into the space that I’m visualizing it in as a potential buyer.

The item condition is crystal clear though, because they are using the tags. However, the benefits to the buyer are also unclear mainly because the descriptors itself is not very descriptive. Lastly, thinking about preferred payment and pickup methods, this is also not very clear. So in this situation, this listing only scores three points, one point for the desired price, another one for the item condition, and then lastly, one for these savings angle. 

Example 4: Framed Galactic Art Deco Painting

This fourth example today is a framed galactic art deco painting. And this listing is just straight up balling, especially after we’ve seen some of the worst ones in the last two or so. This is a really great use of getting the type of art in the actual title itself and mentioning how it’s framed and the style of that art.

So the only thing that I potentially pushed further is to include the condition in the title, but this title is overall really good. The next thing we’ll move into are the tags and the price. I love how these tags are being used. They talk about how it’s framed, art deco, painting stars art, and they even have more tags that are not even showing here.

And so that’s a great way to get picked up by a ton of different searches when people are searching for framed art. Furthermore, the price is crystal clear. The only thing I’d say is what I’ve said a few times now, which is whether or not you’re open to negotiation. As we dig into the photos though, this is where I really think they’re fantastic and differentiated from everything else you’ve seen today.

I want you to notice how the seller takes different perspectives as she shows you more about the art with each progressive photo. This is exactly what you want to do if you’re selling something like art on Facebook Marketplace. This helps you visualize exactly what type of art that you’re buying and gets you excited about actually buying that perspective item.

The item condition is crystal clear because they’re using the tag for good. And then the benefits to the buyer is also a lot more clear than other listing because they’re talking about how it’s a very unique piece of art. And so that is still a lot better than some of the earlier listing so I’m going to give it points there.

However, this could be improved upon if we were to elaborate a little bit more and say maybe how this piece could be a great piece to hang in a XYZ room and so on. Lastly, when we look at savings angle, as well as preferred payment and pick up delivery methods, those aren’t really addressed. 

So overall, this listing scores five out of seven in my framework. And it’s really clear to me why this seller has 53 positive ratings on Facebook Marketplace. They know exactly what they need to do to push their pieces out. And that’s reflected by their sales numbers and their past seller history. 

Guys something I need you to realize is that pretty much every single item that I have looked at that scores five plus my framework has also corresponded with a seller that has five-star feedback consistently. So use this framework because I promise you it will sell you more things on Facebook. 

Example 5: Large Forest Painting

Our second to last example today is large forest painting. The title is okay, but it’s not going to score points mainly because it could mention how it’s a framed piece of art, which it clearly is as well as the condition of the actual piece.

Looking at the price. This is super clear. And I also like how the dimensions are included in the listing itself. Overall, the seller does a great job at showing different angles in the photos. This is a great way to really show this piece because they show how nuanced the actual artwork is itself. Just looking at this last photo in this listing, in which it shows the texture.

I think that our third listing with that canvas painting could have benefited from this same effect. If they had just taken a little bit more time with their photos there. With this forest painting, the condition is tagged. However benefits to the buyer are unclear. And also the savings angle is also unclear.

So it is clear that it’s been marked down from the $200, but it’s not really clear as to how much this originally was and things like that. Payment method isn’t addressed, but pickup is. This is a half mark at this, but my mom taught me that it’s either a hundred percent or nothing, so they’re not going to earn points here.

So when we look at the framework here, they’re going to score points in terms of desired price, photos, as well as item condition, however, they will miss marks on everything else here. 

What I want you to take away from this listing though, is that it actually has a ton of promise. And just with a few small tweaks where it might take two to three minutes or so, this could clearly be popping and selling quickly on Facebook Marketplace. 

Example 6: Wall Art

Our sixth example for today is just called Waller and something that you’re going to see is that this one was hilarious to me because of just how bad it was for obvious reasons. So right off the bat, looking at the title, it’s really bad because it doesn’t describe exactly what the piece of art is, how it’s a scenic landscape or even how it’s framed at all. So they miss points there. 

And then they’re digging into the price, that is actually clear. It’s being listed for $50. As we move on into the condition side of things, though, this is where things start to get really confusing because they use the tag for like-new, however, they talk about how it’s in good condition when it’s in the actual description itself. 

The benefits of the buyer is also not clear. Saying something looks great is not good enough descriptor here. The savings angle is also unclear in this situation. When we look at preferred payment and pick up, preferred payment is definitely unclear. Pick up is kind of mentioned ’cause they say you come pick up, but you could try to be a little bit more customer-friendly when you’re asking somebody to buy something from you.

So they really don’t make the mark here in terms of this part of the framework. Most importantly, though, the photos need some work. It really doesn’t take all that much extra effort to click that rotate button, to get the listing in a place where the buyer doesn’t have to strain their neck to see exactly what they’re looking at.

This is easily the worst listing I’ve seen today. And it’s really unfortunate because this piece of art is actually pretty interesting. And the frame itself is really nice. I think that this could sell really easily on Facebook Marketplace if the seller were just willing to try a little bit more. 

If you liked this article, be sure to check out my YouTube channel to get new videos every single week. I’ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning the seven-point framework when selling art on Facebook Marketplace.