About
I've been in your seat.
At Instrumentl, a YC S16 company, I was Head of Growth and Marketing. The company was seedstrapped, never raised beyond YC, and grew through profitable growth.
I built the growth function, created the community and affiliate partner program, and led demand gen, SEO, content, events, and partnerships to transform the company from $1M to $20M+ ARR. Tens of thousands of grant professionals now attend the workshops I built the foundation for.
The company went on to take a growth equity investment from Summit Partners in 2025.
Before that, I spent 7.5 years cofounding Albert.io in edtech. I built the revenue org from the ground up, closed the first million in ARR myself, and grew the company to $5.5M ARR with a direct team of 25.
At both companies, I built the inbound engines, relying on content marketing and programmatic SEO to create organic moats.
Two ground-up builds. Different stages, different industries, same playbook: figure out the flywheel, hire the right people, and set the standard.
$1M → $20M+
ARR at Instrumentl
$0 → $5.5M
ARR at Albert
Multiple 2x
annual revenue growth years
The pattern
Most companies only need one or two strong flywheels.
Everything else is noise. I've found that the thing most founders need isn't more channels. It's clarity on which one or two things actually compound.
I spike on organic: the channels companies actually own long-term. SEO, content, community, partnerships. The work that builds an asset, not a spend line.
"He's one of those rare people who says they 'grew the company' and actually means he did it with his own two hands."
A founder who's been in your seat.
Let's talkToday
Working with founders who build.
I support YC and Accel-backed startups across industries: construction, legal, music, real estate, ETL, consumer apps. The verticals range, but growth strategies translate when you focus on the fundamentals.
The industries range but the founders tend to look the same: moving beyond founder mode, building out their GTM team, and looking for someone who's built it before to help them get it right.
Community
Build & Tell
A twice-monthly roundtable in Chicago for founders and operators who build with AI.
Building with AI can feel weirdly isolating. You're building faster than ever, but you're building alone. I started Build & Tell because I wanted a table where people could bring what they're working on and just be around others doing the same thing.
Turns out the thing people are most hungry for isn't another tip. It's a table of good company.
Join the next one →
