how to hire and manage virtual assistants <\/a>on my channel. <\/p>\n\n\n\nUltimately, when it comes to reaching out to these groups, you’re looking to get rate of one in every four or one in every five that you are reaching out to. By doing , so you’re going to have an amplification effect in which each time these people are sharing it with their group, you can expect a good number of signups coming in from that group because it’s coming from that group leader or that admin, as opposed to just another group member.<\/p>\n\n\n\n
Professional Associations<\/h2>\n\n\n\n
A lot of times you can find professional networking groups or professional associations that essentially are gathering places for people in the same industry or space. A lot of these professional associations are always looking for ways to give their members value because their members are paying an annual fee to stay in the know and feel like they are developing themselves professionally as a member of this group. And so when you are coming in and you are sharing your value-packed webinar, you’re going to be able to likely land on their social calendars as well.<\/p>\n\n\n\n
And the reason why this is super helpful is because in my experience, I have found that once I have established a professional relationship with the association, every single subsequent webinar that I’ve run has also been shared with that entire group of members.<\/p>\n\n\n\n
So in other words, I know for sure that once I have an established relationship with the social media manager of one of the associations, I’m getting access to another email list of a thousand to 2000 contacts that I can promote my webinar to.<\/p>\n\n\n\n
Influencers<\/h2>\n\n\n\n
Once you’ve exhausted the professional associations, you can reach out to some influencers that you might have relationships with, or that you want to start establishing a relationship with. To do so, I recommend that you don’t come in from the angle of sharing your webinar, but actually looking to connect with that influencer first about what they’re working on and how you can potentially just help each other out.<\/p>\n\n\n\n
For example, if they have some sort of regular recurring piece of content, like a podcast or a show, you might want to offer an introduction to somebody that you think might be interesting on the podcast. Or even offer yourself as a podcast guest and some ideas as to what value would be able to add to a podcast episode. Once you get time on the calendar, you would then be able to start building a more formal relationship with that influencer. And then naturally start to share more about your content calendar and your webinars in the future.<\/p>\n\n\n\n
But it’s only once we’ve established some sort of existing relationship that we will start to take from that relationship and asking them to potentially share a webinar in the future or find some sort of way to compensate them for the shout-out for the webinar.<\/p>\n\n\n\n
In the past, the easiest ways that I was able to establish relationships with influencers was to first offer them value months in advance of when I actually have an ask from them. So for example, to offer some sort of audit or a skillset that of mine that they might not have. And then after establishing some sort of relationship with them, a few months later, I would hit them up and offer them to invite a few of the people on their list to my next webinar or something like that. In other words, I was always positioning as I was doing them a favor by giving their fans or their followers, some sort of exclusive offer that was hard to come by.<\/p>\n\n\n\n
3 Final Tips<\/h2>\n\n\n\n
We’ve gone over a ton of different places that you can go when it comes to getting people to register for your webinar. So here are some final tips to help you in closing the gap in those final days leading up to your webinar.<\/p>\n\n\n\n
- Always make sure that you send a reminder message in case the other person did not follow up with you or close the loop as to when they shared it with their particular lists. A lot of the strategy that I’ve outlined today is based on the idea of network effects. In other words, it only works if that gatekeeper or that owner of that other list shares that invitation with somebody else. And so you need to make sure that they close the loop and actually send it out to their lists.<\/li>
- Aside from following up with people, I would also recommend that you follow up with your own respective lists. Every single week, tons of people have tons of things to do. And so it can be really easy for people to forget about that email that you sent them earlier in the week that was first introducing your webinar. So to keep it fresh and keep it open for them to join in on this webinar, the easiest way to do so is to send a follow up for all of those that aren’t on your registration list the second time around that you are reaching out to everybody in your core lists.<\/li>
- Lastly, when it comes to actually promoting things, I always recommend you give ample space and time ahead of your webinar to get registrations. At least two weeks minimum if not three weeks ahead of the webinar date is when you want to start your promotion.<\/li><\/ol>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
There are two things that I want you to remember when it comes to getting people to register to your webinar:<\/p>\n\n\n\n
- The first one is to always make it feel like it is a gift when you are inviting somebody to your webinar. As opposed to just sending out a bulk message in which you have a register here link is way more effective for you to try out the two-step opt in approach that I shared with you earlier, in which you first tell them that you thought they might be interested in joining you on this webinar. And ask them for permission to send the invitation their way. Once they have that sort of opt-in, you will find that they will be more willing to register for your webinar.<\/li>
- The second big takeaway is to always be looking for network effects. The power of virality really comes from when we were able to reach out to somebody and essentially see leverage from our efforts.<\/li><\/ol>\n\n\n\n
If you liked this article, be sure to check out my YouTube channel<\/a> to get new videos every single week. I’ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning these tips on how to get people to register for their webinar.<\/p>\n\n\n\n