Get my free Blogging Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nLesson 6: Find the content gaps and fill them<\/h2>\n\n\n\n
The sixth lesson I’ve learned is the importance of finding content gaps and filling them. No matter what topic you’re talking about, there is always an opportunity for you to provide a fresh perspective on it. This correlates back to lesson number four, when answering the five W’s and how.<\/p>\n\n\n\n
Ultimately there is going to be a lot of existing content on whatever it is you want to talk about. And so you want to think about the particularities of particular questions that people have and how you could fill that void that might exist in your space.<\/p>\n\n\n\n
This is typically done in three ways. Either by creating content that is more succinct, more comprehensive or more creative. For example, if you were writing some sort of content around Marie Kondo’s organizational method, and you notice that people keep asking this particular question, but other pieces of content out there haven’t actually talked about this question, then you want to make sure to include an answer to that question in your own content.<\/p>\n\n\n\n
It’s by filling these sorts of content gaps that you, again, differentiate your content and stand out from the rest of the pack. And it’s the same reason why, when you think about YouTube as an overall space, it’s not a zero sum game in which one creator getting a view means another creator doesn’t get a view. Ultimately, every creator has their own unique perspective. And if you can add that to the conversation, then it moves the collective topic forward.<\/p>\n\n\n\n
Lesson 7: Google literally tells you what people want.<\/h2>\n\n\n\n
The seventh lesson I’d share is that Google literally tells you what people want. I think that people oftentimes over complicate SEO. And if they were to just use some common sense, as they use Google, they would figure out 80% of what to do when it comes to keyword research.<\/p>\n\n\n\n
For example, you can search a term and then people also ask what output for you the most commonly asked questions that people have around a particular phrase. Or if you scroll down to those Google results, you will see a list of related phrases that people often search with the query that you started with. It’s by using these sorts of contextual cues that Google is giving you, that you’ll be able to figure out specifically what sort of topics that people that you’re writing for care about.<\/p>\n\n\n\n
You can apply this tip for pretty much any Google product, including YouTube. All you need to do is put in the keywords that you are searching for and look at what the auto complete gives you, or put an asterisk in front of your query to see what other related phrases come up.<\/p>\n\n\n\n
I see that people talk about things like a keyword golden ratio, but in my opinion, that’s all noise and actually just over-complicates SEO that isn’t all that hard. Instead. It’s a better use of your time to figure out what Google is getting placements for and how you can create content that meets the need for the people that are searching for those phrases.<\/p>\n\n\n\n
Lesson 8: 9 times out of 10, blogs with teams beat individuals<\/h2>\n\n\n\n
The eighth last night share is that nine times out of 10 blogs with teams will beat individuals. The only reason why I’ve been able to release a hundred plus posts of quality long form content on a site or even 500 plus on another site in a year and a half has been through systems that I’ve scaled with my team of blog writers. Blogs with teams are ultimately able to delegate more and scale faster in testing out new content ideas and getting eyeballs onto their content because they simply have more pieces of content being released.<\/p>\n\n\n\n
If you want to see great examples of this, just check out the top performing posts that are shared in the sub Reddit just start. Here you’ll find people with websites who have either created all of the content themselves, or they’ve brought on a team of writers. And in most situations, these sites that are generating four figures or five figures or even six figures in revenue are the ones that have teams of writers to help them out.<\/p>\n\n\n\n
On the other side of things, the creators that are often struggling are the ones that are writing every single piece of content themselves, because either they’re restricted by their budget, or they don’t want to bring on a team to write content for them. In my opinion, blogs are more or less the modern publishing houses of what we used to have with newspapers and magazines. And so it’s really important for you to maintain that balance of that Goldilocks ratio of having both quality and quantity of content on your blog.<\/p>\n\n\n\n
Lesson 9: Compounding takes months and years, not days<\/h2>\n\n\n\n
The ninth last night share is that compounding often takes months and years and not days. It’s really easy to get discouraged in those early months of blogging when you see very little results for what you’ve worked on. For example, I’ll share a screenshot of one of my websites in there first six months and you can see just how little traffic there was on the site at this time. However, it was only by consistently publishing content every day and every week and every month that I was able to break through this plateau and establish myself with a new level of authority to then see more organic traffic building month over month.<\/p>\n\n\n\n
I’ve noticed that this happens again and again, with any online related project. Oftentimes you will see little to no traction in those first 12 months, but it’s only past those 12 months that you will start to see some breakthroughs and some legs up in terms of the growth of whatever project you’re working on.<\/p>\n\n\n\n
The problem though, is that most people quit before they actually get to see the compounded impact of their earlier efforts. For one of my websites, it plateaued for a long period of time. And for months I was just publishing new pieces of content and seeing no ROI on my content. However, once there was an algorithm update from Google in which was favoring sites that had much more content and much more authority around particular spaces, I noticed that my traffic then started uptaking again and scaling. So I obviously was really happy that I continued to publish during that time. But if I had quit, then I would have never seen that next phase of this site’s growth in terms of organic traffic.<\/p>\n\n\n\n
The key takeaway here is to play longterm games and not give up way too early. This is a universal truth that can be applied to anything you invest in or anything where you want to experience leverage later on. Whether that’s real estate investing, creating a great company, or just developing some sort of professional skill to add to your resume.<\/p>\n\n\n\n
Lesson 10: Nothing is passive about blogging<\/h2>\n\n\n\n
The final lesson I’d share with you that I’ve learned from publishing over a thousand blog posts is that nothing is passive about blogging. I know that there are YouTube videos and blog articles out there that talk about how blogging can be a passive income source, but honestly, that’s nothing further than the truth. If you were to build up a blog that got traffic and then didn’t do anything for the next year, that site would ultimately die.<\/p>\n\n\n\n
It might not necessarily lose all of tje traffic overnight, however, it would gradually lose traffic and lose its ranking as compared to peers. And the reason is simple. Because there’s always new competition. Going back to the earlier lesson around content gaps, there’s always going to be a new competitor filling some sort of content gap that existed in the space.<\/p>\n\n\n\n
And there’s always going to be new upstarts that are trying to take away your organic traffic that is currently ranking really well. So anybody that tells you that blogging is a passive income source is simply lying to you. The reality is that blogging can be a leverage income source in that the work you put upfront can yield to outsize returns later on. However, it is something that does require regular work and consistency in order to see longterm success.<\/p>\n\n\n\n
This article could be an entire article by itself, but you can see this with just things that happen within affiliate program changes. For example, in 2020, a ton of bloggers were impacted when Amazon decided to change their affiliate program to reduce the commission rates by a significant percentage. That resulted in bloggers having to change their overall content strategies in order to make sure that their blogs were still sustainable. So the next time that you see somebody telling you that blogging is passive income, just keep in mind that that is not true. And that blogging at best is a leveraged income source.<\/p>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
There are two things I want you to remember from this article:<\/p>\n\n\n\n
- The first one is to expand your time horizon when it comes to how long you’re going to blog for. It’s only by expanding your time horizon, that you’ll be able to see the compounding effects of your blogging efforts.<\/li>
- The second big takeaway is to stay laser-focused on providing value above everything else. The only thing that matters when it comes to blogging is making sure that you are fulfilling reader intent and creating the content that people are actually searching for. You don’t want to clickbait and you don’t want to provide no additional value than what’s already out there in other posts. Instead, focus on offering informational content that provides a unique perspective that doesn’t already exist.<\/li><\/ol>\n\n\n\n
If you found this article helpful, be sure to\u00a0check out my YouTube channel<\/a>\u00a0to get new videos every single week I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you know that might benefit from these lessons that I’ve learned from creating over a thousand blog posts.<\/p>\n\n\n\n