Get my free Digital Marketing Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nStep 4: Write your post<\/h2>\n\n\n\n
Our fourth step is all about the execution and that is writing our posts. As you start writing, I recommend that you use an online editor like a Grammarly or Hemingway app. These two are great programs that will just give you a better understanding of how readable your content is. The biggest thing to keep in mind as you create web content is you want to make sure that it’s super readable.<\/p>\n\n\n\n
In other words, readable not only on a desktop, but also on a mobile device. That means really short paragraphs and a lot of line breaks just to make it really easy to follow along with everything that you’re outlining in your article.<\/p>\n\n\n\n
Scalability is super important because it keeps people on your page even longer, which is a positive signal to Google that this page has quality content.<\/p>\n\n\n\n
In general, when it comes to readability, aim to write at a fifth grade reading level, this way it is accessible for as wide of an audience as possible. Once you finish your rough draft of your post, make sure you take some time away from your computer before revisiting it. That way you just have a little bit of a break and then that’ll give you a fresher start when it comes to checking for any mistakes and things like that in the case where you don’t yet have an editor.<\/p>\n\n\n\n
If you really hate writing and you end up finding a team to write this content for you, what’s really important for you to do in this stage is to make sure that you have really clear onboarding instructions for your writers, as well as a breakdown of an article brief with the headers that you want from your keyword research. That way your writers have some general guidance as to how they should be writing.<\/p>\n\n\n\n
Once you get to the stage where you are naming your article, I recommend that you come up with five to 10 different headlines and then run it through a Headline Analyzer. From my content marketing tools video, you know, that I really liked the one by Advanced Marketing Institute because it doesn’t require you to do a login before using it.<\/p>\n\n\n\n
So by running your headlines through these analyzers, you’ll get a better sense of how good your headline is when it comes to evoking different emotions and responses from readers. Once you have your core content, as well as the title of your article, you want to think about different ways to make it more engaging.<\/p>\n\n\n\n
One way to do this might be to check out websites like Unsplash or Pexels for royalty free images that you can use and embed into your article.<\/p>\n\n\n\n
Step 5: Share your post with the world<\/h2>\n\n\n\n
The fifth step is to go ahead and share your post with the world. At this point, if your site is SEO optimized, the Google crawler will find it within a day or so. Sometimes it might take a little bit longer, but for the most part, if you’re releasing regular content, it’ll be quick to get indexed by Google.<\/p>\n\n\n\n
What this means though, is that it might take some time for you to show up for organic ranking pages. And so in the meantime, you need to find ways to get eyeballs on the content you just created. To do this, you might want to use things like your existing customer email list or your newsletter list, just to blast this message out to some people and get some initial feedback. Or you might also find it helpful to check out some sub communities like Reddit or Facebook groups in which you can find people that are in the target audience that you wrote the piece for.<\/p>\n\n\n\n
The key thing here is to really think about all the different people that might benefit from reading this post and share it with other people in their network that would also benefit from it. If you decide to share your posts on communities like Reddit, be sure to be mindful of community guidelines. In most situations, it’s much more likely to be well-received if you were to just go ahead and paste the entirety of your content into a post and then have a link back to your site, as opposed to directly linking to your site when you share your posts.<\/p>\n\n\n\n
Aside from just sharing it to your immediate lists as well as some sub-communities, you might also find it helpful to check out what other websites or people have previously linked to the existing content that you referenced in step number one. If you can identify the different sites that already shared this content in the past, then it’s more than likely that their audiences would also benefit from this updated posts that is much more in depth.<\/p>\n\n\n\n
And this will give you an opportunity to potentially reach out for some partnerships or collaborations with different creators in your space that might benefit from your piece. However you end up sharing things, it’s really important that you actually try this step. People often forget to promote their post after they publish it and then they get discouraged because they don’t get that feedback loop of somebody telling them that the content that they wrote was really helpful to them.<\/p>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
There are two things I want you to remember from this article:<\/p>\n\n\n\n
- The first one is that content gaps exist everywhere. It doesn’t matter what topic you’re writing about. There is always an opportunity for you to add new value than what already exists. So try to think about the unique perspectives or experiences that you can potentially share on a topic that you’re writing about.<\/li>
- The second big takeaway is that research and planning makes up the bulk of the blog writing process. It’s only through great preparation that you get exceptional results in this sort of content you’re creating. So it’s really important that you do this, whether you are writing the content pieces yourself or you’re staffing a team of writers to help you write content.<\/li><\/ol>\n\n\n\n
If you found this article helpful, be sure to check out my YouTube channel<\/a> to get new videos every single week I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you know that might benefit from learning how to write a blog post for beginners.<\/p>\n\n\n\n