Get my free Digital Marketing Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nSource 4: Books on Amazon<\/h2>\n\n\n\n
The fourth place that you can go for some awesome content ideas is none other than Amazon. Amazon is home to a ton of different books. And the reality is that not all that many people read books these days. So it can be super helpful to go onto Amazon and search for something like barista book. From here, we might find a well ranking book that we’d be able to dig into the table of contents and see if there are any other things that we could find from the table of contents that might spark some content inspiration.<\/p>\n\n\n\n
And this situation, the Professional Baristas Handbook seems promising. So we’re going to look to see if we can locate the table of contents of this book. From looking at this table contents, a few ideas come to mind for me that I think could be helpful for us as a course creator around baristas and coffee shop owners in selling more coffee.<\/p>\n\n\n\n
For example, we might come up with an idea like beginner mistakes when tamping espressos, or the best way to steam and pour milk. We might also think about ideas like common barista workflow mistakes, or the best barista workflow. Lastly, we might come up with an idea like how to make a memorable French press coffee.<\/p>\n\n\n\n
Looking at books on Amazon can be a great way for you to get some creative juices flowing in thinking about the topical things that people that you are writing towards care about. The main thing I want to emphasize here though, is that it’s simply a place for inspiration. From here, you’re going to want to think about your own personal experiences and expertise and how you can meld that into the topics that you’ve identified.<\/p>\n\n\n\n
Source 5: Course Marketplaces<\/h2>\n\n\n\n
The fifth and final place for some content ideas is to check out course marketplaces. To do this, you’re going to want to check out sites like Udemy or Skillshare. And from here, you’re going to want to do the same process of searching for the sort of audience that you are trying to create content for. So in this case, I’m going to hop into Udemy and search for baristas. As I navigate through the search results, I’m going to sort by best courses.<\/p>\n\n\n\n
From here, all I need to do is scroll down and then review the table of contents of these courses to again, see if anything sparks inspiration for the sorts of content pieces that these baristas or coffee shop owners might be interested in. From taking a look at this course on steps to becoming a coffee pro, I might come up with ideas for content pieces like, how to make epic shots of espresso, pros and cons of using coffee beans in coffee shops, pros and cons of using instant coffee in coffee shops, or how to foam milk like a pro.<\/p>\n\n\n\n
Once you’ve made your way through the table of contents, you might also find it helpful to read through the good and bad student reviews. From here, you can pick up on certain things that the course creator may not have answered that might be interesting to create content on and you can do the same process with the prior source when you are working through those reviews of different books on Amazon.<\/p>\n\n\n\n
By identifying these sorts of shortcomings of what exists in the market, you are identifying opportunities for you to differentiate your content and stand out from the pack.<\/p>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
There are two things I want you to remember from this article:<\/p>\n\n\n\n
- The first thing is to dig into communities. Communities are great places for you to find the questions that people are already asking and provide immense value for these people. They’re also going to ask these questions in a way in which it’s how people actually search for that question, which means that your content piece will be more likely to be discovered.<\/li>
- The second big takeaway is to make sure that you meld your inspiration with your expertise. What I mean by this is that it’s one thing to use these sources to identify different content ideas, but it’s another thing to be able to meld that with your own unique experiences or expertise. It’s only by creating these sorts of unique angles, that you’ll be able to differentiate your content and make it stand out from the rest of the pack.<\/li><\/ol>\n\n\n\n
If you found this article helpful, be sure to\u00a0check out my YouTube channel<\/a>\u00a0to get new videos every single week I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you know that might benefit from learning how to find content ideas for your blog.<\/p>\n\n\n\n