Get my free Email Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nMistake #4: Buying everything you’re told<\/h2>\n\n\n\n
The fourth mistake that I’ve seen people often make when it comes to cold email comes after a prospect actually engages with you and it’s buying everything that a prospect tells you. The reality is that prospects lie. And until you build up your BS radar, in terms of the prospects that are truly interested in what you’re offering and the prospects that are just pulling your chain, you’re going to make this mistake over and over again.<\/p>\n\n\n\n
The clearest example of this that I can think of are the prospects that tell you that they’re interested in the offer that you have for them. However, they never actually get around to booking a meeting or a call with you. You need to build up your experiences as quickly as possible to help you filter through the qualified and the non-qualified leads of the people that respond to your campaigns. One of the best ways to do this is to challenge your prospect.<\/p>\n\n\n\n
For example, if they say that they’d like to hear more information, you want to ask them, what sort of information would you like to receive? Or if they say that they’re free next week, you might want to say, Tuesday or Thursday looks good for me, what times would work for you on either of those days? In the case where your prospect is still beating around the bush or not giving you a solid answer, it’s just like dating in that it’s time to move on.<\/p>\n\n\n\n
So remember, stick to prospects that are truly engaged with you and actually interested in what you’re offering. Sometimes people just aren’t very confrontational or they just don’t want to tell no to somebody. So as a result, they beat around the bush and never give you a direct response.<\/p>\n\n\n\n
Mistake #5: Failing to answer WIIFM<\/h2>\n\n\n\n
The fifth mistake that I see people commonly make when it comes to cold emailing is failing to answer WIIFM or what’s in it for me. What I want you to do is to read through your email as if you were the recipient of your cold email and then ask yourself if there is a reason for you to reply to this email. If the answer is no, then you need to be more specific as to what’s in it for the reader.
I’ve mentioned this point a lot of times in my recent videos on cold emails. <\/p>\n\n\n\n
Essentially, if you are not talking in what’s in it for me, then you will be ignored. You want to make sure that your cold emails are so good that you cannot be ignored by your prospect. This ultimately means two things. You want your personalization to be so good that they know that they are the only person that received that particular email and that what you’re offering to them is so good that they want to engage with you because you will lead them to better outcome or better result in XYZ way.<\/p>\n\n\n\n
Stop giving your elevator pitch before you’ve made it clear what you can do for them. State the reason why you’re reaching out as well as the results that you hope to achieve for the recipient.<\/p>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
There are two things I want you to remember from this article:<\/p>\n\n\n\n
- The first one is that I want you to focus on just connecting with another human. What I mean by that is stop thinking so much about how much money you can potentially make from these prospects that you’re cold emailing and instead, focus on delighting the recipient of your cold email or making such a clear offer that they want to engage with you.
Oftentimes, I find that people that cold email are trying so hard, that they forget the basics of just recognizing that there is another person on the other end of this email that they need to inspire or motivate to get a response from.<\/li> - The second big takeaway is to make sure that you are testing, testing, and testing over and over again. The reason why you want to do this is because until you have that magic message that you know works with your prospects, you can always be improving and iterating on your email campaign.<\/li><\/ol>\n\n\n\n
If you found this article helpful, be sure to check out my YouTube channel<\/a> to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might also benefit from learning how to send cold emails to find partnerships or collaborations.<\/p>\n\n\n\n