Get my free Cold Email Template!<\/a><\/div>\n<\/div>\n\n\n\nWhat I want you to remember is that the goal for us to deliver in our cold email is that it’s super clear as to the reason why we’re reaching out and why they should engage with us. From analyzing this email, we can identify three key things. The first thing is that we’ve clearly done our research on them.<\/p>\n\n\n\n
The second thing is that if there’s a really clear reason as to why we want to connect with them. And then the last thing to notice is that we have focused on giving value and expecting nothing in return. I want you to notice how I didn’t even reference applying for the job. Instead, I implied it in my email by referencing how I had seen the role.<\/p>\n\n\n\n
This implicit mention to the role is going to make it clear enough to Jim as to why I’m reaching out to him. I also want you to notice how simple I make my call-to-action. I make it so that Jim just has to reply back as to whether or not he’s interested in these ideas that I have for him.<\/p>\n\n\n\n
This is a win-win situation. And the reason why is because instead of having to come up with the ideas before sending my email to Jim, I only have to come up with them if he actually engages with me and my cold email. I think it’s worth mentioning though, that I’ve actually tried the approach of giving all the value upfront as opposed to waiting for the engagement from the other side.<\/p>\n\n\n\n
My overall impression is that both approaches work in terms of, if you decide to give your ideas upfront or after they engage with you. That said, I think this is a more efficient way for you to use your time as you are sending your cold emails.<\/p>\n\n\n\n
Step #4: Track and follow up.<\/h2>\n\n\n\n
The fourth step you’re going to need to take is you’re going to want to track everybody and follow up. Sometimes people honestly just get busy and they miss your email the first time. So it’s helpful for you to follow up once or twice to every single cold email that you sent. This can be as simple as sharing a helpful resource or article that you think is relevant to the person that you are emailing.<\/p>\n\n\n\n
The important thing is for you to focus on always giving more and more value. For example. If you told them that you had three ideas for them, but you didn’t provide it in the first email because you’re waiting for them to engage with you, you might just go ahead and send those ideas without expecting anything in return, just to help them out.<\/p>\n\n\n\n
Or you might send an email follow up something along the lines of this, “Hey, Jim, came across this article on flipping the script around employee retention and it made me think of your LinkedIn post. So here, you can see that I’m referencing back to something I wrote in my original email. This way Jim has a second reason to read my original email when he gets to my second email. As you send more and more of these cold emails, you’re going to want to create some form of a tracking system.<\/p>\n\n\n\n
You could do this in either a Google Sheet or in a Notion board. The important thing here is that you simply outline who was the person you contacted, what was their email, what was the role and the company that you’re reaching out to, and what was the last day that you reached out to them. You also find it helpful to just keep tabs as to whether or not the position is still available.<\/p>\n\n\n\n
If you want to take things a step further, you might also want to try out installing an extension like mailtrack.io. That’s a free extension that will tell you whether or not your email was opened by the recipient on the other end. My general rule of thumb for things like these is to follow up once or twice.<\/p>\n\n\n\n
If the person doesn’t respond to you, try not to stress out too much and just move on. Something that’s really important for you to remember is that if they didn’t respond to you the first time, they’ve already made the choice and not respond to you once. So keep that in mind, as you persist in your follow ups. Typically, you’ll find the best response rates on either your first or your second email. In fact, I want to hear from you.<\/p>\n\n\n\n
Step #5: Leave a great impression.<\/h2>\n\n\n\n
The fifth and final step, when it comes to using cold email to land, your dream job is to leave a great impression. Hopefully by now, you have gotten engagement from the other end, and you’re either getting a call with them or you’re getting the opportunity to follow up in an email with those ideas that you referenced in your cold email. This is the time to learn about the company, learn about the person that you’re connecting with and what they care about, as well as what they’re looking for out of the person they’re hoping to hire for this position. It’s really important that you perk up your ears here and that you think about what they’re telling you and how that might relate back to those strengths that we talked about in the very beginning.<\/p>\n\n\n\n
By identifying how your strengths align to what they’re looking for, you can show how you can add value to their organization. In the case where you’re still in the email phase, and you’re not yet at a call, you’re going to want to be succinct and focused in your email responses. It’s really important that you don’t waste the other person’s time and that you show them the good when it comes to those ideas that you referenced in your original cold email.<\/p>\n\n\n\n
Let’s go ahead and build on our example and see how I might write about three ideas for company XYZ. First repurpose all of your blog content into actionable downloads for your users. This will boost your inbound opportunities and better qualify your traffic. Second add click to share buttons on each of your blog posts. When I’ve done this in the past, it’s helped generate hundreds of backlinks and boosts domain authority by 15 and third, create supplemental video content for blog posts on YouTube to double down on SEO efforts. YouTube videos consistently take up one to two spots in Google searches.<\/p>\n\n\n\n
What I want you to notice is that two of the three ideas are low-hanging fruit. In other words, he can quickly apply these ideas and start to see results. What I also want you to notice is that all three of these ideas show some tactical abilities of what a VP of Marketing candidate might have to exhibit in order to land this job. You see when you’re cold emailing, it’s all about building trust with the other end.<\/p>\n\n\n\n
So once we prove to the other person that we know what we’re talking about, they’re going to be more inclined to connect with us in a call or in an interview of some form. Typically when I’ve shared these ideas, I’ve gotten unprompted responses to send over my CV or to schedule a time to talk some more. Now that we know the five steps, let’s go over three tips that you can keep in mind as you start to use this strategy.<\/p>\n\n\n\n