Get my free Cold Email Template!<\/a><\/div>\n<\/div>\n\n\n\nExample #2: Email Marketing for Local Small Businesses<\/h2>\n\n\n\n
For our second example, we’re going to break down how we might pitch email marketing services for small businesses. So my thought here is that our ideal customer profile are SMBs that want to get their existing customers to buy more from them, or be more repeat customers on an annual basis. The reason why this is important should be obvious.<\/p>\n\n\n\n
If a sushi shop, for example, can just get 15% of their patrons to visit their restaurant more often over the course of a month, then they’ll generate more revenue. So just like last time, the first thing we need to think about is where we might find these sorts of contacts. Well, one of the easiest places to go for these sorts of SMB contacts is a tool called D7 Lead Finder.<\/p>\n\n\n\n
This tool scrapes a ton of different sources and directories to come up with the contact information for these SMBs owners. From here, let’s jump back into our computer and go over how we might use the cold email template to pitch ourselves to a sushi shop.<\/p>\n\n\n\n
So for this email, my subject line is going to be, Quick question for you. Then for the body text, I’m going to write, “Hey Master Sushi Chef, love the hamachi roll at Sushi Co. I’ve tried five other shops in the neighborhood like Sushi Competitor Co. and yours is the best. I’m Will, and I help local restaurants like yours build effective customer loyalty email campaigns to get your customers coming back over and over again. Recently I helped Sushi Inc. drive an average $735 in additional sales each month through our emails. I’m confident we could do the same for you. Would you be open to a call to discuss this week or next? -Will”<\/p>\n\n\n\n
What I want you to notice in the second email is that everything passed that personalized line can be sent to anybody in the restaurant space. Using this cold email template effectively is all about balancing the amount of personalization to the recipient while also leveraging the scalability of this template and its simplicity.<\/p>\n\n\n\n
If we want it to improve this email, I could probably tighten up our personal introduction of ourselves a little bit more. That being said, though, we can always wait to get some more results and feedback from this first version before we create version number two. From here, you’d have a lot of flexibility in terms of what you could do.<\/p>\n\n\n\n
For example, you could offer to write some emails for some free sushi. Or you could even just sell some packages of some preset templates that they can plug and chug with their own restaurant. Whatever your offer would ultimately be, the important thing is that you would have opened up the door for this conversation to occur in which you could figure out specifically what value could be exchanged between you and that small business owner.<\/p>\n\n\n\n
4 Key Things to Notice<\/h2>\n\n\n\n
When we take a step back from these two examples, there are four key things to notice. The first thing to notice is that we start things off with some sort of compliment or something positive about the other person. We all like receiving compliments, and so this helps us break the ice. <\/p>\n\n\n\n
The second thing to notice is that we always make it super clear why we’re reaching out to the person and that we have something of value to them. In other words, we want to align the incentives to make it clear what’s in it for them as the recipient.<\/p>\n\n\n\n
The third thing to notice is that we emphasize that we’ve gotten great results with other people in the past, and that we’d love to do the same for them as well. In the case where you don’t have great results, yet you might want to offer to do some free work to get those great results and then plug those in future campaigns once you have them.<\/p>\n\n\n\n
The last thing to notice is that we always try to keep things as low commitment as possible. People hate the idea of giving a big amount of commitment when they first meet somebody. And so by keeping it super low commitment and keeping things with a simple yes or no sort of answer, we make it easier for the person to engage with us.<\/p>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
There are two things I want you to remember from this article:<\/p>\n\n\n\n
- The first takeaway is that effective cold email always starts and ends with what’s in it for me. When you start speaking in what’s in it for me, you will immediately start to see some massive improvements in terms of both your opens, as well as your response rates.<\/li>
- The second big takeaway is that you can modify this cold email template as you please. As you can see from these two examples and totally different niches, we’re able to apply the same cold email template in finding new client.<\/li><\/ol>\n\n\n\n
If you found this article helpful, be sure to check out my YouTube channel<\/a> to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might also benefit from learning how to write cold emails to get new clients.<\/p>\n\n\n\n