Get my Free New Biz Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nYouTuber Example #3: Adam Erhart<\/h2>\n\n\n\n
He’s another marketer on YouTube and he’s been at it for a few years and has over 50,000 subscribers. His unique value proposition is helping you learn proven marketing strategies and to help you grow your business online. Let’s go ahead and take a look at his YouTube channel.<\/p>\n\n\n\n
Notice how he has a really broad range of topics. He talks about things ranging from just general digital marketing to specific strategies on Instagram to apply for your business. This allows him to have a lot more upside when it comes to productizing his skills or services, because he’s not super niche down like the prior two examples we’ve gone over.<\/p>\n\n\n\n
As we navigate to Adam’s website, his offers become really clear. Let’s go ahead and scroll down and take a look at his three offerings. The first offer he has is the perfect video script. When we click into the perfect video script, we see a landing page in which it’s an offer that helps people figure out what sort of script they can use to create more engaging YouTube videos.<\/p>\n\n\n\n
So, what you can tell from this is that this is Adam’s tripwire offer. In other words, it’s the lowest priced offer that Adam wants you to engage with with his brand, just to demonstrate to him that you are potentially more interested in his products in the future, if you were to get results with this product today.<\/p>\n\n\n\n
So what this probably does is it leads to a more advanced offering that he sells you later on. But this is a good example in which it’s comparable to Sonia’s tutoring shop earlier on with all of those different downloadables that she had priced below a hundred dollars. The next offer we can see is his one-on-one coaching and consulting. In this situation, we’re not going to dig into this page because it’s not a productize service. It’s not something in which Adam can divorce his time from his income.<\/p>\n\n\n\n
And so let’s go ahead and take a look at his last offering, which is his Digital Marketing Academy. As I open up the page for the Digital Marketing Academy, I get that this is all about helping somebody learn the workings of online marketing. So how to overcome that overwhelm when it comes to marketing online and growing your business online, which again, aligns to Adam’s unique value proposition. The other thing that I want you to notice is that Adam talks all about the problems that his customers are facing.<\/p>\n\n\n\n
They’re challenged by things like how to post Instagram stories that are actually engaged with or how to provide offers that people will actually be interested in. These are the sorts of things that small business owners are always trying to solve for. And so from here, he starts to introduce this solution, which is the Digital Marketing Academy.<\/p>\n\n\n\n
And what I can tell is that this is probably an online course and we can clearly see, as we scroll further down the page, that’s exactly what it is. There’s different modules that break down different aspects of online marketing. So from this, as we scroll all the way down, we can start to see what he prices it at.<\/p>\n\n\n\n
And you can see that it is a one-time payment of $397. So in this example, Adam is productizing all of his online marketing knowledge into this course, into this academy, which is very comparable to what Morten did with Passive Income Geek with his $299 course. The main difference though, is that in this situation, it seems like this is a one-time purchase on Adam’s part, whereas in Morten’s case, he had set up a recurring revenue stream, which allows him to continue to earn money and earn the trust of his existing customers by continuing to give them value.<\/p>\n\n\n\n
Now, I’m sure that you could learn a ton from watching all of Adam’s 300 YouTube videos, but what he’s done here with his six module course is he’s probably packaged his best content together and made it into a simple to follow flow just for the business owner that doesn’t necessarily have all that much time to spend watching 300 YouTube videos.<\/p>\n\n\n\n
In this situation as well, Adam’s a little different from our prior example in that his course is actually his medium ticket offer. At $397 it is still much more affordable for somebody to purchase that course than it is to engage in one-on-one consulting with them. Overall. I think Adam’s doing a great job of having a low ticket, a medium ticket and a high ticket offer.<\/p>\n\n\n\n
They’re all super clear as to who they’re trying to target. And the only recommendation that I would probably give him is to consider introducing some sort of recurring revenue component into his online course. That way he could be more motivated to continue to update it and provide additional value for those customers that have already bought into the program.<\/p>\n\n\n\n
All that being said with a YouTube channel of about 50,000 subscribers, if we use that same conversion metric of a half of a percentage of his followers purchasing his online course, he would generate $74,000 from his course alone. That is not too shabby. And I’m sure if he were to introduce that recurring revenue component, he could maximize more revenue there while also ensuring that his members are getting an immense amount of value that they can’t get elsewhere in other courses.<\/p>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
There are two things I want you to remember from this article:<\/p>\n\n\n\n
- The first one is that your niche should not limit you in your ability to productize your skills or your services. I hope you can tell from now that all three examples were from different niches and yet they still figured out a way that they could productize their knowledge and scale it. The benefit here is that for every sale they make after the first one, it’s pretty much a hundred percent margins, assuming that they don’t spend a ton of money on Facebook ads or paid advertising. These are assets that we’ll continue to earn for them for years to come.<\/li>
- The second thing to remember is that it’s important for you to offer a wide range of offerings for your core audience. The best situation is one in which you have a low ticket offering, a medium and then a high ticket offering. The reason why is because by better differentiating the different types of buyers in your audience, you’re able to better meet the specific needs of these different types of people. As a result, you’ll be able to give them the best experience for what they can afford while still allowing every single person to participate and engage with your brand or your business or whatever it is that you are building.<\/li><\/ol>\n\n\n\n
If you found this article helpful, be sure to check out my YouTube channel<\/a> to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might also benefit from learning different ideas from these YouTubers on how you could possibly productize your skills or services.<\/p>\n\n\n\n