Get my Free New Biz Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nLesson #3: Building in public = more accountability.<\/h2>\n\n\n\n
When I was first planning to create this channel, I intended this channel to be a once a week channel. However, when I launched my channel, I decided to actually try out doing two times a week, and since that point I have stuck to that schedule every single week.<\/p>\n\n\n\n
One of the big reasons why I decided to do this was because bigger creators, like Graham Stephan, mentioned how it was only when they started to release two videos a week or three videos a week that their channels really started taking off. And I noticed the same thing happened with my channel compared to peers that were starting their channels at about the same time.<\/p>\n\n\n\n
At this point in time, some of the fellow creators that I started with have a fourth to a half of the subscribers that I have, because they’ve only been releasing content either on a once a week schedule or even more infrequently than that whereas on my channel, I’ve released two pieces of new content every single week and seeing consistent growth week over week.<\/p>\n\n\n\n
Ultimately, this makes a ton of sense to me because each video becomes another opportunity for me to give value to my existing subscribers while also potentially introducing myself to new viewers.<\/p>\n\n\n\n
For me personally, I found that once I changed my cover art to save that I was releasing content twice a week, it brought a whole new level of accountability for myself in which I knew that I had already set an expectation with the people that were watching me and that I would have to deliver on that promise.<\/p>\n\n\n\n
Now, that’s not to say that I won’t potentially change my production schedule in the future, but it is to say that this sort of act of building in public and stating your intentions to the people that are watching you or following you can be an important stepping stone for you to not rest on your laurels and start actually producing. This applies not only to YouTube, but to a potential business or side project that you might be building.<\/p>\n\n\n\n
In the very beginning, my goal is to create 25 videos by the end of 2020. But once I committed to that twice a week schedule, I quickly surpassed that and set my goal to be 50 by the end of the year, and as of this recording, I’ve already surpassed that goal as well. It was only because of the Notion system that I set up, as well as my commitment to building in public, that I’ve been able to hit that goal.<\/p>\n\n\n\n
In fact, just to keep myself even more accountable once every month or so, I would email an old mentor of mine and update on my YouTube channel with all of my key stats, just to make it really clear to myself that I was going to commit to this goal and achieve it.<\/p>\n\n\n\n
Lesson #4: Always give, give, and give.<\/h2>\n\n\n\n
My channel is an informational channel so as a result, a big goal of mine is to make sure that I’m able to teach something new or provide some sort of insight that you wouldn’t have otherwise learned or known enough before you watched my video.<\/p>\n\n\n\n
Obviously some creators can get away with logging about their life, but that’s not really my style. I like to make sure that every single one of my videos has some sort of central lesson or theme, and that I summarize all the big takeaways at the end of every single video. I also strive to keep most of my videos under 15 minutes. And the reason why was because early on, I realized that making more comprehensive tutorials weren’t actually what people wanted to see.<\/p>\n\n\n\n
So I try to keep everything jampacked into 15 minutes or less. The reason why I do this is because honestly I’m creating the channel that I wish that I had had when I was first starting out on my entrepreneurship journey. There were a ton of things that had to learn the hard way when it came to sales, digital marketing, and entrepreneurship in general. I had to read a ton of different books and make a ton of mistakes along the way in order to get to where I’m at today.<\/p>\n\n\n\n
So what I figured was that if I could distill what I learned into a video or a set of key takeaways or themes that it could potentially save you guys a ton of time in making those same mistakes.<\/p>\n\n\n\n
Something I’ve learned is really important in my life is that whether it’s creating YouTube videos or something related to work, it’s all as good to give to other people. Try to give things with no expectation of anything in return, and you’ll notice that a lot of good things happen to you. In fact, you’ll often find that you get more in return when you let go of that expectation of getting something in return for your time or efforts.<\/p>\n\n\n\n
One of the coolest and most rewarding parts of creating these YouTube videos has been getting comments along the lines of, “I wish my teacher explained things as well as you.” That just makes me feel good, and I’m glad that I’m able to teach you something new.<\/p>\n\n\n\n
Lesson #5: Build a team early.<\/h2>\n\n\n\n
For all of those content creators out there that created 50 YouTube videos in their first half year without a team, my hat is tipped to you because there is no way in the world that I would have been able to do the same thing. Honestly, I just don’t have enough time and I have too many other projects to work on.<\/p>\n\n\n\n
Something I realized early on as I made those first three videos on Facebook Marketplace was that it was taking me the entire weekend to edit those videos while I’m fully capable of doing some basic video editing, it’s not something that I’m particularly passionate about. I’d much rather focus my limited YouTube time on scripting out new videos that I wanted to deliver to you guys so that I can do what I do best, which is share and teach you something new.<\/p>\n\n\n\n
Like I’ve mentioned in my other videos, time is the great equalizer for everybody. We all have the same amount of it when it comes to the start of the day. And so I realized that if I was going to spend all this time editing videos, that I wouldn’t be able to create all the videos that I wanted to create.<\/p>\n\n\n\n
To solve this bottleneck, I went on to Upwork and test at six different video editors and then pick the one that I liked best. As I created more and more videos, I also quickly realized that video descriptions and tags were taking a ton of my time. So, I quickly started to focus my time on documenting my process of how I do so, and then I outsourced that to my virtual assistant to help me out there. If you want help on how to hire or manage a virtual assistant, be sure to check out my videos on that.<\/p>\n\n\n\n
Needless to say, I wouldn’t have been able to achieve my goal of creating 50 videos in six months without my video editor and my virtual assistant. So I’m immensely grateful for them, and I’d like to give them a shout out right here.<\/p>\n\n\n\n
My biggest takeaway for you here is if you find yourself investing a ton of time on something that’s not the best use of your time, then you need to unblock yourself ASAP. Find a way to bring on some help and make sure that you’re leveraging your time on the highest value thing that you possibly can be doing. Whether that’s creating something for your YouTube channel or for your business.<\/p>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
There are two things I want you to remember from this article:<\/p>\n\n\n\n
- The first one is to remember that good things take time, and if you can, you should try to expand your time horizon. The compounding effects of my 50 videos are really just starting to show months later. I’m patient though, and I’m excited for the foundation that these first 52 videos have created for me and my channel.<\/li>
- The second big takeaway is to invest in systems and people. Your greatest limitation will always be your time. So it’s really important for you to make the most of that limited time. When you feel like you’re investing your time on something that isn’t the best use of it, then you want to figure out a way to unblock yourself and bring on additional help.<\/li><\/ol>\n\n\n\n
If you found this article helpful, be sure to\u00a0check out my YouTube channel<\/a>\u00a0to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might also benefit from these lessons I’ve learned making 50+ videos on YouTube.<\/p>\n\n\n\n