Get my free Email Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nExample #4: “$100 Life Upgrades<\/h2>\n\n\n\n
So in this example, Noah is using the I in the PIE framework, insightful. He’s capturing our attention by potentially sharing something that we might not have thought of before we read his email.<\/p>\n\n\n\n
This email subject line is pretty good, but that being said, I think it could potentially be even more powerful if knowing where to incorporate some personal aspects to a subject line. For example, it might be something like, ” A $100 life upgrades that changed my life”, or he could even reposition it to us as the reader and say something along the lines of, $100 Life Upgrades that Can Change Your Life.” By covering these sorts of topics and makes it a little bit easier for us to connect with him as the reader.<\/p>\n\n\n\n
Example #5: How to get customers (no matter your business idea<\/h2>\n\n\n\n
Now this is a great email subject line. And the reason why is because it’s both insightful as well as personal. The reason why it’s insightful is because it’s covering a topic like how to get customers. And the reason why it’s personal is because it loops in about how it doesn’t matter what our business idea is.<\/p>\n\n\n\n
Yet another reason why this email subject line is so effective is because it highlights a common objection and tackles it head on in the subject line in the case, in which a person might have doubts about their business idea, or think that this XYZ tip can’t be applied to their particular business. By addressing this in the subject line, Noah gives us even more reasons to click into the email.<\/p>\n\n\n\n
It’s in this way that Noah actually hits on potentially all three points of the PIE framework. In that we’re hitting on this some level of an emotional response here when we think about those potential objections that we might face as the reader to his email.<\/p>\n\n\n\n
Example #6: I Paid a Pro $2,142 to Upgrade My Setup<\/h2>\n\n\n\n
The reason why this subject line is so great is because it covers all three aspects of the PIE framework. It’s personal because Noah’s telling a story about how he paid this guy, XYZ dollars to upgrade his setup. And it’s insightful because we are actually going to get curious about what this pro did to actually upgrade the setup or what they did with the two grand.<\/p>\n\n\n\n
And it’s emotional because whenever you typically see a comma number, so something in the thousands, we typically perk up a little bit more than usual. And so it’s creating some sort of visceral reaction to us because we have some general connotation as to whether or not that $2,142 is a lot of money.<\/p>\n\n\n\n
Example #7: Best of the week, 8\/19\/20<\/h2>\n\n\n\n
The reason why, why to make sure to include this as, because it’s a good example of how some creators can get a little bit burnt out and drop the ball when it comes to creating a super effective subject line.<\/p>\n\n\n\n
This might be a little bit insightful of a subject line because it’s covering the top picks for the week, but it pretty much misses the mark in terms of the framework of covering something personal or emotional in any regard. In fact, this subject line is probably the weakest of the seven we reviewed because it’s just something that follows the convention of a lot of other email’s newsletters.<\/p>\n\n\n\n
And the reason why that’s not helpful is because at the end of the day, your email subscribers are probably getting 20 to twenty-five different newsletters every single week. Using a subject line like this is not super motivational to me as the reader in choosing your newsletter to give attention to as opposed to any of the other 19 or to 24 and newsletters that I’m subscribed to.<\/p>\n\n\n\n
3 Subject line tips<\/h2>\n\n\n\n
1. The first tip I have for you is to make sure that you’re connecting your experiences with your readers. Something that you probably noticed as we went through Noah’s examples is that his best ones were ones that incorporated something personal about him that could connect to him, to his reader or vice versa. So it’s always helpful when you can incorporate this sort of strong connection between you and your reader and bridge the gap between the two of you.<\/p>\n\n\n\n
To apply this, I would personally think about how you might tell a great story or experience of yours and relate that to a really good friend of yours. By thinking in that light, it could potentially be easier for you to then craft your email to your subscribers. Or if you’re a brand trying to sell a product, you could try to think about the successes and failures that your brand has had in creating the product as it is today.<\/p>\n\n\n\n
By sharing more about your wins, your losses and your experiences, you’ll make it easier for your subscribers to connect with you or your brand tip.<\/p>\n\n\n\n
2. Number two is to use numbers whenever possible. Notice how Noah had some great usage of some key types of numbers in his subject lines. He used things like a hundred dollars or $2,142. Oftentimes, including some form of a number will invoke a greater deal of interest with your reader, just because they’re going to see some sort of number and then the actual context of that number right after that. So it can be helpful to include some sort of number in your subject line.<\/p>\n\n\n\n
A thing to keep in mind, if you’re going to promote something like a list article or something like a compilation is to include an odd number over an even number. I’ve tested this myself in the past, and I found that odd numbered sorts of subject lines will outperform, even numbered sorts of subject lines, nine times out of 10.<\/p>\n\n\n\n
3. My last tip for you is to try to apply at least two aspects of the PIE acronym into your subject lines. This could mean that your subject line is both personal and insightful, insightful, and emotional or personal and emotional. Whatever the case may be, you’ll notice that as we went through those real-world examples that the best ones incorporated at least two aspects of the framework. So keep that in mind.<\/p>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
There are two things I want you to remember from this article:<\/p>\n\n\n\n
- The first one is to remember to use PIE all the time. This framework can really be applied for more than just email subject lines. You could apply it to email body copy, body text on a page, or just in general copywriting skills. So it’s really important for you to master these principles of covering things that are personal, insightful, and emotional, because that’s the sort of content that everybody likes to enjoy.<\/li>
- The second big takeaway I have for you is to apply the PIE framework on people you follow. The best way to internalize this framework is to try to think about it from the lens of the creators or brands that you personally follow. Look and ask yourself whether or not they are using a subject line that’s covering the personal side of things, the insightful side of things, or the emotional side of things, or maybe they’re not covering them at all.<\/li><\/ol>\n\n\n\n
If you found this article helpful, be sure to check out my YouTube channel<\/a> to get new videos every single week I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you know that might be struggling when it comes to writing effective subject lines.<\/p>\n\n\n\n