Email List Verify<\/a> is that there’s always a 10 or 15% coupon out there. So be sure to look for that if you are going to use their services. The reason why it’s really important to validate your emails is because if you have bought your list, it can be really common for there to be spam traps in a bot list. And what those are is essential, if you are emailing these spam traps, it’ll potentially impact the deliverability of your future campaigns because of the fact that you’ve triggered this spam trap.<\/p>\n\n\n\nFrom the other side of things, email service providers are trying to identify who are malicious senders. And so by making sure that we’re not delivering to the spam traps, we will preserve the deliverability of our email domain.<\/p>\n\n\n\n
In my use case, we would use Email List Verify at least once every single year with our entire list. And the reason why is because in our industry, it’s really common for there to be 15 to 20% turnover year over year in the people that we’re emailing.<\/p>\n\n\n\n
Tip #4: A\/B test your email campaigns.<\/h2>\n\n\n\n
This is most easily done with email service providers like MailChimp, but pretty much what it is, is it’s where you’re going to send two different versions of your email campaign to two different segments of your audience.<\/p>\n\n\n\n
So this relates back to tip number one in that it’ll make sure that you are identifying which of the two versions of your email will be more effective with your audience. By A\/B testing, we’re going to be able to better identify which subject tests will resonate with our audience more as well as which call to actions or body copy is going to be more effective. Sometimes you’d be surprised.<\/p>\n\n\n\n
For example, I’ve sent a campaign before with the subject line of, Back to School Resources for [organization name]”, and I thought that this personalization would be great for engagement. However, when I compared it to a second version that used the subject line, Back to School Resources for You”, that subject line ended up performing way better.<\/p>\n\n\n\n
My main recommendation here is to make sure that you are only changing one variable in every A\/B test. By doing so, you’ll make sure that you’re not introducing some potentially confounding variables into your campaign. <\/p>\n\n\n\n
Tip #5: Always be able to answer ANA.<\/h2>\n\n\n\n
This is an acronym that I came up with for my team to teach them some email marketing principles. And it stands for this, Audience Needs and Ask. Audience is all about who am I writing for and what do they care about?Needs is all about making sure that you are meeting a particular and specific need of our audience. And ask is all about what is our ask and is it clear? The way I teach this to my team is to ask them to create a one sentence summary of their email campaign that addresses these three points.<\/p>\n\n\n\n
If they weren’t able to answer every single component of it, then they have to go back to the drawing board to rework their campaign. The reason why I consider this my number one advanced email marketing tip is because it’s so simple in theory, and yet difficult in practice. Even after sending hundreds of email marketing campaigns, I still fall prone to struggling sometimes to connect all three core principles together. So try to incorporate as much ANA as possible. ANA is the key to effective email marketing, and it really encapsulates a ton of the tips that I’ve gone over in this email marketing series.<\/p>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
There are two things I want you to remember from this article:<\/p>\n\n\n\n
- You want to make sure that you’re practicing good list hygiene, make sure that you’re validating your list and auditing your list on a regular basis. This way you won’t negatively impact the email deliverability of your domain, and you’ll actually make it to the inbox of your subscribers.<\/li>
- The second big takeaway is to remember the acronym, ANA. Always be able to answer who your audience is, what their need is and what your ask is in the campaign. By doing so, you’ll make sure that all of your email marketing campaigns have a clear purpose and benefit to the reader.<\/li><\/ol>\n\n\n\n
If you found this article helpful, be sure to check out my YouTube channel<\/a> to get new videos every single week I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you know, that might benefit from learning about these advanced email marketing tips.<\/p>\n\n\n\n