prior article<\/a>, make sure you limit your call to actions. If you have a call to action in your plain text email, try to stick to just having one or two.<\/p>\n\n\n\nTip #4: Always write in with “what’s in it for me?”<\/h2>\n\n\n\n
In case you haven’t noticed by now, this is an overarching theme of my email marketing tips. And it comes down to if your message is not relevant and contextualize to the person you’re sending it to, then why should they even care? Think about it. When was the last time somebody emailed you something important that was relevant to you? Did you respond to it? Of course you did, because it was something that was personalized enough that it compelled you to answer to the email.<\/p>\n\n\n\n
You need to do the same thing in each of your email campaigns. Before you send out your next campaign, ask yourself, is this important to my recipients? Maybe it’s a limited time deal in which if they respond to you before the end of the week, you’ll throw in some sort of freebie. Whatever the case may be, just make sure that it’s super clear as to why a response is necessary and what you’d like them to do next.<\/p>\n\n\n\n
Tip #5: Tell stories<\/h2>\n\n\n\n
The easiest way to make a plain text email pop is to tell a great story. I’ve tested this in a ton of different niches, and I can tell you that it is one of the most difficult skills that any email marketer can learn, but it gets you results.<\/p>\n\n\n\n
Ultimately, when you’re trying to apply this tip, there are a few things to keep in mind. You need to be able to answer what was the problem that they faced and what was the journey that they took to overcome this problem. And lastly, how has that problem actually solved? The important thing here is to keep it simple.<\/p>\n\n\n\n
Let’s say for example, that we’re a mom and pops tailoring shop. That’s been around for 25 years and we’re just getting into our email marketing. You tell me which one of these sounds way more effective.<\/p>\n\n\n\n
Mom and pops tailoring. Founded in 1995 to serve your alteration needs. Over 10,000 suits tailor. Versus version two: Mom and pops tailoring. We started from humble beginnings in 1995 after working a decade in a clothing factory. We went door to door asking local salesmen. If they had suits that they needed specific tailoring for. After a week of knocking, we had our first 10 clients. 25 years and over 10,000 suits later, we remain committed to serving and meeting your alteration needs.<\/p>\n\n\n\n
As humans we love stories. So, the more that you can incorporate them into your sales material, in your email marketing and in your copywriting, you will be able to convince and convert way more potential customers.<\/p>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
There are two things I want you to remember from this article:<\/p>\n\n\n\n
- The first one is to mirror your customers. Talk like they talk and try to empathize with their needs and wants. It’s when you speak their language, that you’ll be able to resonate with them and connect with them.<\/li>
- The second big takeaway is to keep things simple. So many of today’s tips are based on the idea of remaining grounded when it comes to email marketing. It doesn’t have to be hard. All you need to do is stick to plain text emails that are focused on what’s in it for me, for the end user, and to limit your call to action.<\/li><\/ol>\n\n\n\n
If you found this article helpful, be sure to check out my YouTube channel<\/a> to get new videos every single week I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you know, that might benefit from learning about these email marketing tips.<\/p>\n\n\n\n