Get my free Digital Marketing Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nStep 3: Build out your lead magnet quiz using a form builder or a quiz builder tool.<\/h2>\n\n\n\n
Step number three is to build out your lead magnet quiz using a form builder or a quiz builder tool. You can use a tool like Interact, which allows you to build an online quiz, segment your audience and drive traffic to your site. One of the best parts about Interact is that they have a ton of templates that are super easy and fast to begin using. You can see that on the screen here. Best of all, you can create your own quiz for free to get started.<\/p>\n\n\n\n
These quizzes will then be able to be embedded on your website on a particular landing page or in an email campaign that you might send to your list. Using a tool like Interact, you’ll be able to guide your respondent to the different outcomes based on the ways that they answer the particular question.<\/p>\n\n\n\n
So, taking our example of coaching teachers to starting to tutor online, I’m going to a bucket those teachers into three different audiences. The first group is going to be online tutoring newbies. The second group is going to be experienced tutors and the last group is going to be online tutoring gurus. As you can see on the screen here, it’s super easy for me to change the results of each particular pathway that I’d like to incorporate into my quiz.<\/p>\n\n\n\n
Something you should note is that with the free account Interact, in order for you to lead capture, you will need to upgrade. That being said, though, you can start with a 14-day trial to try out the software and see for yourself whether or not it fits your needs. If you don’t already have an Interact account, use the link in the video. By doing so you’ll also help support the channel.<\/p>\n\n\n\n
Once you get your questions, as well as your results in a pretty good place, one of the last things you’re going to do is think about how you’re going to title your quiz. Here you’re going to follow the same process that we did in step number two. I recommend that you come up with 25 example titles and then narrow it down to your top five. From there, ask for some feedback and see which one sticks most with your desired audience.<\/p>\n\n\n\n
By forcing yourself to come up with 25 different title ideas, you’re going to weed out all of your bad ideas and be left with all of your better ideas. This is actually the method of how Buzzfeed finds viral content. They did AB test a ton of different titles to see which one gets the most click through rates before they then stick with the top performing title.<\/p>\n\n\n\n
If you don’t want to use Interact to build your quiz, you can also use other form builders. Another one that I’ve use commonly is Typeform. That being said, though, their free account did recently get NERF significantly. So, I definitely recommend that you check out the different features on the free accounts before you decide which platform to invest your money in.<\/p>\n\n\n\n
One of the biggest benefits of Interact is that it integrates directly with a ton of email marketing providers. The reason why this is helpful is because it allows you to avoid having to create a separate Zap connection between the form builder that you’re using, or your quiz builder and your email marketing provider.<\/p>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
There are two big takeaways from today’s video. <\/p>\n\n\n\n
- The first one is that lead magnets can be a great way for you to hook your prospects with something that’s engaging and fun. <\/li>
- The second thing to remember is that lead magnets should evoke an emotional response from your prospects or your customers. It’s only by evoking this sort of response that they will be compelled to work with you, or want to reach out to you based off of the result that they get from the quiz.<\/li><\/ol>\n\n\n\n
If you found this article helpful, be sure to check out my YouTube channel<\/a> to get new videos every single week I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, share it with anybody that you know, that might be looking for new ways to engage their prospects and improve their outbound process with a lead magnet quiz.<\/p>\n\n\n\nThat’s it for this time though. In the next article, we will talk about SEMRush’s Keyword Gap Tool and how to use it to rank number one for a ton of long tail keywords. <\/p>\n\n\n\n