Get my Free Customer Success Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nMethod 4: Host Intimate Small Group Events<\/h2>\n\n\n\n
The fourth suggestion I have for thanking your customers is to host small group local events. The best way to do this is with a combination of clients, as well as potential new clients. That way you can get your bang for your buck in terms of meeting new people and connecting them with one another.<\/p>\n\n\n\n
In my past experiences, what I’ve done is I’ve essentially looked at an area where I have a lot of customers and I’ve put together either a free workshop or a low cost workshop for people to come together, learn from each other, connect with each other and advance their professional development. So, these growth and professional development opportunities or something in my space that people are often looking for, because they don’t often get to communicate with other professionals in their field.<\/p>\n\n\n\n
So what I like to do is, I like to take a customer of mine that I know is doing really cool things with our product that’s related to another thing in the industry, and essentially put everybody in the same room and share what they’ve been doing along with other panelists. So, it allows me to plug my company while in the same process, allowing my customers to learn from each other and also my superstar customers, a platform to share the cool things that they’re doing.<\/p>\n\n\n\n
The reality is that everybody loves feeling like they’re part of a group. And so, when you create these small groups, intimate events that essentially allows for some time true networking to occur. And it’s also supernatural and it makes everybody feel super special because these opportunities don’t happen very often.<\/p>\n\n\n\n
They’re too used to conferences and workshops that are hundreds of people in which they’re just a number in the overall scheme of things.<\/p>\n\n\n\n
Method 5: Give more than what your customer has bought.<\/h2>\n\n\n\n
My fifth suggestion for thanking your customers is to always give way more than what they paid for. The best story that I can tell you here is to be a smoothie shop that I lived next to that would often give samples of the new things that they’re creating in their menu, regardless of what your order was.<\/p>\n\n\n\n
So I would just go in for a smoothie and they’d actually ended up giving me a smoothie and a half because they were often testing some new, fresh fruit idea and it was just a super great place that always made me feel like they cared about me as a customer and they cared about my feedback.<\/p>\n\n\n\n
Another example of great value is I had an accountant that would always respond to my questions via email within the hour on weekdays. And even on weekends consistently, he was so transparent upfront with the value that he was providing that he even just straight up answered my question when I asked him whether or not I even needed his services the following year and told me to do it myself. And so, what I did was, I actually left him a Yelp review, which I never do for anybody, just because of the fact that he had delivered so much value upfront.<\/p>\n\n\n\n
Personally, when I started out in sales, I would always throw complimentary trainings or extra value that I could think of to help out my customers as they started out with our particular service, because I knew we were the new kids on the block and we needed to prove ourselves.<\/p>\n\n\n\n
The key thing here is to get in the habit of giving, giving, and then giving some more. It’ll help your customers feel like a hundred bucks while also building up your tribe of super fans.<\/p>\n\n\n\n
It could be simple as free delivery, a discount on their next order, a thank you note, or even a little welcome kit when they’re first getting onboarded.<\/p>\n\n\n\n
Method 6: Dedicate a day or a week to spotlighting your customers.<\/h2>\n\n\n\n
These sixth way that I have for you when it comes to thanking your customers, is to dedicate a day or a week to your customers. What you’re going to want to do here is you’re going to want to think about ways to spotlight your customers. Back when we were starting out at any major milestone stone, I would essentially tell a new customer story with all of my customers.<\/p>\n\n\n\n
In other words, when we had our first customer, our 10th customer, our hundredth customer, our thousand customer, pretty much I would write about their stories and share them with all of my customers. I would talk about things like the problems they had when they started out with us, the things that we worked through and also talk about specifically what made them such a great customer.<\/p>\n\n\n\n
By doing so, I signal to all my other customers, the things that we valued as a business in terms of great customers, and also allowed them to think about different applications of how they might potentially use our product in the future. So, by taking some time to spotlight my customers, it was a great way to create a win-win in which customers felt super special because they were on show and tell.<\/p>\n\n\n\n
And also, other customers started learning about potential ways they could use our company services that they weren’t using them before. If there’s things like employee appreciation week, then there should definitely be things like customer appreciation week. So, the easiest way to do this is you can either dedicate a set day in every single month for this or you can set aside a week and essentially plan some key campaigns that you can start sending with your customers.<\/p>\n\n\n\n
You also may find it helpful to combine some of the things we’ve gone over in this video like the thank you notes or the videos, as you’re telling these particular stories.<\/p>\n\n\n\n
Method 7: Give unique gifts that help local communities.<\/h2>\n\n\n\n
The last suggestion I have for you when it comes to methods for saying thanks to your customers is to give unique gifts that help local communities.<\/p>\n\n\n\n
I actually had this happen to me more recently back when the global situation was first coming down and everybody was starting to work from home, a company that we work with reached out to me to, (a) make sure that we were okay. And (b) to ask if I would like them to make a donation to the local food bank on our behalf.<\/p>\n\n\n\n
And so, I thought that was a super great way to essentially give back to the community while also building my loyalty to this brand because they aligned to something that aligned to in terms of my personal values.<\/p>\n\n\n\n
Another example is, a few years ago, we had an organization that was going through a tragedy at that time. And so, we did was, he asked some of our users from that organization about their favorite local dessert shop. And we essentially had that delivered to them that same day as just a condolence of the things that they were going through at that time. Ultimately, we all like to build up our communities or think about our community. And so, if you can think about ways to connect it back to your customers, local communities, it can be a great way for you to show your thanks for your customers as well as others in their particular community.<\/p>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
There are two things I want you to remember from this article. <\/p>\n\n\n\n
- The first one is that when it comes to saying thanks, it really doesn’t matter how much money you spend on your customers. It’s more about how genuine your thank you is.<\/li>
- The second thing I want you to remember is to do things that are unconventional and help your customers both directly and indirectly. Ultimately, it’s not about you when you’re saying thanks. It’s about your customer. And so, if you can find ways to impact them or those around them, it can be a great way to show your gratitude.<\/li><\/ol>\n\n\n\n
If you found this article helpful, be sure to check out my YouTube channel<\/a> to get new videos every single week I’ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share it with anybody that you think might benefit from learning about these seven methods for how to thank your customers.<\/p>\n\n\n\nThat’s it for this time. In the next article, I’m going to talk more about customer success and how to build customer loyalty.<\/p>\n\n\n\n