And the last thing that you’re gonna want to look for is, you’re going to want to look for the fact that other people or already ranking for this term.<\/li><\/ol>\n\n\n\nThis is your opportunity to create a better piece of content. And from there out rank these competitors. When you’re doing this step, you don’t want to outsource any of it. You’re going to want to suck it up and just do it. The reason why is because you have to actually understand the. fundamentals of SEO before you go out and hire for help in this respective area.<\/p>\n\n\n\n
If you don’t have a fundamental understanding of things, then you’re going to be easily fleeced by freelancer, or anybody that wants to pitch themselves as an SEO writer for you, just because you don’t know what to actually look for. So by doing it yourself and getting the practice in place, you are going to be better positioned in the future when you want to scale up your content marketing efforts.<\/p>\n\n\n\n
Remember, you’ll need to be patient in this personal project. This will probably take you a couple of months, but after a while, if you commit to writing those 20 to 25 high quality posts, you’ll be able to search your domain on a site like SEMRush, Ahrefs or Ubersuggest and see that you’re actually ranking for particular terms.<\/p>\n\n\n\n
When should you pay for a course?<\/h2>\n\n\n\n
That leads me to my last segment, which is when should you pay for digital marketing courses or certifications? The answer to that in my opinion, is when you’ve exhausted every single free resource that you can find, and your personal projects are no longer delivering the sorts of learning experiences that they were in the beginning.<\/p>\n\n\n\n
In other words, when you feel like you can’t push the envelope any further in your understanding of digital marketing, that is the time that you can potentially explore courses. I’ll tell you something that a ton of digital marketers probably won’t tell you, which is pretty much anything that they’re teaching in a course is something that you can teach yourself or learn by yourself if you just do a little bit more digging.<\/p>\n\n\n\n
Most of the value that these courses and certifications are giving you is the time that it takes you to potentially find alternate sources. For me, I like to learn from a ton of different places. So by doing so I’m able to cherry pick what I like from different places and merge it into my own unique style.<\/p>\n\n\n\n
If you’re the type of learner that likes to have everything in one place by all means consider buying a course or certification, my only recommendation for you though, is to do your due diligence in whatever course you’re purchasing. And also try to learn a little bit with the free resources first. So you can truly understand whether or not you’re getting value in the course that you’ve purchased.<\/p>\n\n\n\n
If you’re more experiential learner like me, then I recommend that you take the steps that I’ve outlined in this article, in which you first learned from the free resources and then apply it to a personal project. You’ll learn a ton more from this process than anything that you’ve learned in a course. The problem with these courses, that everyone thinks that it’s a fast track for success when ultimately it comes down to you doing the work and committing to improving when it comes to your digital marketing skills.<\/p>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
There are two big takeaways I want you to remember from this article.<\/p>\n\n\n\n
- The first one is that when it comes to learning digital marketing, I highly recommend that you first master inbound content marketing. The reason why is because this way you’re going to own the full distribution channel versus something like paid search in which you have to pay to play.<\/li>
- The second thing is don’t think that just by shelling out some money, that you’re going to be able to fast track your results. Digital marketing is very much a journey and very much a new skillset for many people. And so it’s not something in which you can simply expect to buy a course and start seeing results the next day. It will take time for you to master the principles and apply them to your particular business to start seeing results.<\/li><\/ol>\n\n\n\n
That’s it for this time though. I’ll see you guys next time in which I’m going to switch gears a little bit and talk about some principles of great customer success.<\/p>\n\n\n\n
If you found this article helpful, be sure to check out my YouTube channel<\/a> to get new videos every single week I’ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Feel free to share this as well if you know anybody that might benefit from learning, what is the best way to learn digital marketing.<\/p>\n\n\n\n