Get my Free Digital Marketing Jumpstart Kit<\/a><\/div>\n<\/div>\n\n\n\nPublish through your plateau<\/h2>\n\n\n\n
It’s really important that you don’t lose faith at this point just because your site has been flat. Maybe you’ve been doing the same thing for a while. It could also be the time where you could actually double down on your content production and then look to just bend the curve for yourself by giving yourself more opportunities with more valuable content as long as you are not compromising on quality.<\/p>\n\n\n\n
Oftentimes, I’ve found that just staying the course in terms of publishing through the plateau can do a great service to your website because you’re not overreacting, which naturally goes back to tip number one here of the step of just taking a step back and chilling. But what you’re able to do is you’re able to keep working on improving the overall comprehensiveness and authority of your website.<\/p>\n\n\n\n
In the next slide, I’m going to share with you a really grueling process of publishing through the plateau. And the reason why I’m going to share this example is because one of my websites had plateaued for pretty much 24 months. That’s right, 24 months. So for 24 months, my traffic was more or less flat. And I’ll share with you an exact example of this, but pretty much what’s happening during this time period is I am still publishing new content.<\/p>\n\n\n\n
So what that means is that really the content’s not really sticking. There’s something wrong here, right? But that’s really a short term vision of how you can view building a website, because in this case, I could have easily just called it quits here. I went through an entire year in 2020 publishing content, and as you can see here, the page views are up maybe 3% year over year, but overall they were more or less flat and the next year wasn’t all that different of a story.<\/p>\n\n\n\n
As you can see here, I published a lot more content as well. I stayed the course, and yet, despite all that effort in which I was still publishing anywhere from 10 to 20 posts a month, what was happening was I was still stuck in this page view situation in which, you know, what we were seeing was page views only grew about 6.6%, but I still persisted. And the reason why was because the site was steady. It was something that the authority was improving over time, and I could see that on a longer time horizon. And so what I’ve seen this year is that in this year, I’ve seen of 50% jump in page views as a lot of my other competitors have pretty much stopped publishing.<\/p>\n\n\n\n
And so there’s comes a time to obviously call it quits on a website, but there also is a time when you need to really just publish through the plateau. This is a site that I am really passionate about. I think that it’s something that, you know, is really valuable for the world. And so I knew that as long as I just keep providing new content out there, eventually, I would be recognized for all of that content.<\/p>\n\n\n\n
Another nice thing about this is that because I’ve published for 24 months just continuously, I essentially was just continuing to snowball my overall site. So by this point, when it was ready for that breakout moment, what happened was, all of those existing posts also supported the new posts, and so it just created a great inner web of authority and comprehensiveness in my respective niche.<\/p>\n\n\n\n
Consider working on a new website<\/h2>\n\n\n\n
Now let’s go ahead and take a look at the fifth step here, which is really to just consider working on a new website. Sometimes the best way to solve a site going flat is to just take a break on it. Sometimes you’re going to be burnt out. You don’t want to create new content around that sort of site, just because you’re not seeing the results. You’re putting in the effort, but you’re not seeing the results. And so something that I’ve also done in the past is I’ve simply just worked on another website, and to show you an example of what this looks like, here’s one of my websites in which I haven’t really put any new content on this site.<\/p>\n\n\n\n
And sometimes, the best thing you can do is just do nothing. Because in this case, as you can see, year over year, despite the fact that I haven’t added any content in this case, I have a situation in which the page views are up by 34%. And again, no new content, no real content refreshes, even in this case, it’s just been a dormant website, so you never know what you don’t know. And sometimes, it can just be useful to let the content age and see where it lands before you decide whether or not. It’s time to invest more and more back into that site.<\/p>\n\n\n\n
All right, there you have it. Five steps that you can take when you find yourself in a situation where your website traffic has gone flat. Don’t get discouraged. It’s not the end of the world. You can work your way through it, but it really comes down to whether or not you are going to stay disciplined through this plateau. Every site goes through plateaus. Businesses go through highs and lows as well as plateaus. And so don’t be surprised if you come across this at some point.<\/p>\n\n\n\n
The first time is always the hardest, but after you’ve seen it once, you’ll know that you know you have what it takes to get past that plateau. You’ll see this all the time when you’re building an online project, whether it’s a website, a YouTube channel or something else, even full on, businesses go through these sorts of plateaus all the time where they’re having to ask themselves these similar questions to really figure out what’s going to help them get to the next growth curve.<\/p>\n\n\n\n
But when it comes to content sites especially, it’s really important to take a stock of exactly what’s working and what’s not, so you can stop doing what’s not working and really double down on the things that you know will ultimately drive a key performance indicator for your site.<\/p>\n\n\n\n
If you liked this article, be sure to check out my YouTube channel<\/a> to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning how to get guest posting opportunities.<\/p>\n\n\n\n