Get my Free Digital Marketing Jumpstart Kit<\/a><\/div>\n<\/div>\n\n\n\nAnd that’s exactly what I’ve seen work out. Over the last year and some change, I’ve been scaling a partners program that’s resulted in tons of new customers and prospects for my business. And not only that, what’s happening is every single week my partners are introducing they’re friends to the partners page.<\/p>\n\n\n\n
And then from there, they’re creating this flywheel in which they’re helping me recruit the next person to join my partners program. So over time what’s happening is I’m having more and more partners reach out about partnering and also offering to guest post on our blog. And what I usually do from there is I use that as an opportunity to say, “Hey, we can also guest post on your blog. Do you have any guest post guidelines?”<\/p>\n\n\n\n
And from there it starts this natural chain of events in which they create content for us, we create content for them. There’s a natural sort of opportunity that feels intuitive as opposed to something that feels really forced where you’re just blindly emailing people.<\/p>\n\n\n\n
This is a really simple action in terms of reframing the way that you think about guest posts, but it has been super, super effective. And just to kind of show you how simple this can be. It’s really a matter of setting up a partner’s page and outlining what are some of the benefits of being a partner.<\/p>\n\n\n\n
Example #1 of you might want to do this<\/h2>\n\n\n\n
All right, so for this example section, all I did was I search inurl for pages that have references to partner with us or partners. So from here what you can see is this site, architreasures.org, looks like it’s essentially activating communities through the power of art and design. And the page that I found from them is their partner with us page.<\/p>\n\n\n\n
And from here, what they’ve done is that they’ve essentially set up a simple form in which you can input your information as well as what you’d like to do in terms of potential partnerships with Archi Treasures. So this is just a very simple example here, but what you can see here is that just by creating a simple form, we can start to intake these sorts of folks into our partners program.<\/p>\n\n\n\n
And all you need to do from here is you can actually just add this into your footer, and that’s exactly what they do down here. You can see that in the action section of their site, they have a very clear call out to partner with us. You can also do this in other ways.<\/p>\n\n\n\n
Example #2 of you might want to do this<\/h2>\n\n\n\n
For example, this is an online marketing community called Online Geniuses, and what you can see here is on their partnership page, they’re talking about how they partner with marketing software and services for brand awareness, lead generation, and thought leadership. And so in this case, they have a clear section where they’re talking about why should you even partner with us?<\/p>\n\n\n\n
What they’re also doing is they’re talking about who some of their current partners are, so this is their way to qualify who might be of interest to them, to partner with them. And then from there, they also have all these different offerings in terms of what they provide through partnership. So what’s really useful is if you want to do your own research and think about the different ways you could set up a very simple partner program, this could be a great way to do so by looking at what some other similar websites to you might be doing.<\/p>\n\n\n\n
So in this case, what they’re offering are things like in-person events, newsletter, sponsorships, guest posts, webinars, partner channels and things like that. So here you can see a perfect example of what I’m talking about here. Pretty much what they’re allowing is they’re allowing their partners to guest post, but not necessarily just anybody out there.<\/p>\n\n\n\n
And then you’ll see breakdowns of their demographics in terms of who is in their respective slack group and their testimonials from other partners. So this is what you wan to build towards. Essentially a partner’s page in which you not only outline the importance of why somebody should partner with you, but also who are some of your current partners. What do you have to offer through partnership, as well as what are the breakdowns of your member groups, or why should they be interested in your audience? And then a very simple form in terms of getting in touch.<\/p>\n\n\n\n
Just sharing my experience since I launched our partner’s page just about two and a half months or so ago, I’ve been getting consistently five to 10 inbound requests for partnership without doing any outbound prospecting. The other nice thing here is that in the case where you are doing outbound prospecting, you now have a dedicated page that explains exactly the different ways that you can provide value to somebody else, and that’s ultimately what it’s all about, especially when you’re forming relationships in business.<\/p>\n\n\n\n
It’s all about just creating value in a win-win situation for everybody involved. That’s the same reason why you convert prospects to customers is because you’re prospect sees value in your service or product, and so from there they become a customer. So similarly, think about that, reposition the way that you think about guest posts, and hopefully you’re going to start to see some meaningful results from there.<\/p>\n\n\n\n
If you liked this article, be sure to\u00a0check out my YouTube channel<\/a>\u00a0to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning how to get guest posting opportunities.<\/p>\n\n\n\n