Get my Free Digital Marketing Jumpstart Kit<\/a><\/div>\n<\/div>\n\n\n\nMistake #3: <\/h2>\n\n\n\n
Well, the third strike out here is probably gonna be that we have some potentially interesting data statistics, but we’re not really making those the center of attention in this post. So this is a great visual. I actually think this should have been brought up way earlier in the post, but what we’re doing here is we’re starting to just source a ton of different statistics and things like that when we have all this sort of rich data on our website, dealdrop.com that we could potentially introduce into this post to make it an integrated content marketing piece.<\/p>\n\n\n\n
Remember, dealdrop.com is like retailmenot.com, in which it’s like a coupon aggregator site, so you can imagine there’s tons of data that they have on Shopify that they can potentially aggregate here and work in their own unique data. They can be the source for themselves. In this case instead, what they’re doing for this content post is they’re just sourcing a ton of different places and they’re aggregating that content. It’s not necessarily the worst thing in the world.<\/p>\n\n\n\n
I’ve definitely seen statistics posts do this sort of approach, but I can’t help but think that this was a missed opportunity from a content lens in terms of making this content really valuable and fulfilling search intent, as well as increasing read time on the page. Because they have all these different statistics from different sources and they’re sourcing them, this just leads to more opportunities for people to bounce off this page when they land on this piece of content.<\/p>\n\n\n\n
So I actually think they did a great job in terms of visually making compelling graphics, but they’re just not really stretching this as far as they possibly could. And so let’s go ahead and now take a look at how they wrap this up. They’ve got this conclusion section. They link back to their Shopify discount codes, but really they didn’t do that great of a job in terms of fulfilling search intent.<\/p>\n\n\n\n
Other sites that are ranking<\/h2>\n\n\n\n
Let’s take a look at exactly what some of the others that are ranking better for this sort of content might be doing. So if I go ahead and open up a couple of these top posts, we can see how in this situation, you can see how they’re digging right into the content. <\/p>\n\n\n\n
In this Shopify statistics overview, you’ll find all the key stats about some of the best known e-commerce solutions available, from user size, and market share to conversion rates and Shopify revenue figures. All the key stats are below, so this is all delivered within 50 words or less. And what we’re doing is we’re essentially answering some of the key numbers based questions or statistics based questions that somebody might have when they’re searching for Shopify statistics, and that’s why this post is ranking so well.<\/p>\n\n\n\n
In this case, we are still doing things that probably will fall under the people also ask phrases, but notice how these questions are way more likely to be related to the actual topical authority and the overall post title of this post.<\/p>\n\n\n\n
We’re talking about things like how many Shopify stores are there, what is the success rate for Shopify stores, et cetera. These are the sorts of questions that somebody might be looking for if they’re looking for a search like Shopify Statistics for businesses or entrepreneurs. And so, as we dig through this as well, you’re gonna notice how they still have a lot of citation, but they also have a ton more numbers, and they’re fulfilling the search intent by digging into how these numbers all connect back into that key question or key subsection of a question.<\/p>\n\n\n\n
They still have these sorts of visuals, which is great to see, and essentially they’re taking the same approach throughout. They’re even visually breaking it down in terms of having table views to break up visual interest in the post. But overall, this post is just delivering way more clearly on the search intent of a person. You’ll see probably the same approach with some of these other ones, top Shopify statistics, we talk about usage stats, traffic stats, all these interesting things, and they’re even putting in some videos to potentially enhance their content a little bit further.<\/p>\n\n\n\n
What are we learning from these sites?<\/h2>\n\n\n\n
We’re learning that at the end of the day, nothing matters in terms of content except for fulfilling search intent. I can’t tell you the number of times I’ve jumped on paid coaching calls where they’re paying me hundreds of dollars to literally tell them that they need to write better content for search intent.<\/p>\n\n\n\n
This is not rocket science. I’m giving you this advice for free for a reason. What you need to do is create valuable content, lead with value, and then your prospects will come. That’s pretty much the tried and true staple with literally the internet. Lead with value. Give a lot of content for free that is genuinely helpful. And then from there you’re gonna find that your SEO performs better.<\/p>\n\n\n\n
Instead of obsessing about every little thing that is trending in the SEO world, just focus on providing the best possible answer for what it is that you’re writing about. There is something to be said about a good quality post, and it really boils down to how comprehensively did you answer this particular question that the searcher had in mind.<\/p>\n\n\n\n
The best way to kind of work through this is to do a quick Google search. Look at some of the top results, and ask yourself, what is the search engine looking for in this case? For example, if you go ahead and go into your search engine right now and you search for Blue Nike shoes, you’re gonna see how the top search results are all e-Commerce related sort of results.<\/p>\n\n\n\n
They are pictures of shoes because what’s most likely happening is people are going on Google and they’re searching for blue Nike shoes with the intent of buying shoes. So they want to see the visual shoes of the catalogs that are out there in different. Similarly, take this approach with your long form content as well as your broader content marketing efforts.<\/p>\n\n\n\n
Ask yourself, if I were searching for this phrase, what exactly would I expect? Or what does Google expect me to create? And from there, create content that fulfills that need beats your competitors, and is the best piece of content on the internet. That’s how you start getting top three rankings, and that’s how you grow your traffic exponentially.<\/p>\n\n\n\n
If you liked this article, be sure to\u00a0check out my YouTube channel<\/a>\u00a0to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning the mistakes that stop you to rank your content.<\/p>\n\n\n\n