Get my Free Digital Marketing Jumpstart Kit<\/a><\/div>\n<\/div>\n\n\n\nCreating a color-coded system for keyword difficulty<\/h2>\n\n\n\n
So just like that, what we’ve done is we’ve created a sort of color coded system for us to start to take a look through the keyword difficulties while also keeping into consideration the search volume of these respective phrases. What I can do from here is I can start to look a little bit more intently into some of these search phrases and see what the search intent is all about. That is the third factor of what we’re looking for.<\/p>\n\n\n\n
Remember, we’re prioritizing by volume, then keyword difficulty, and then the actual search intent behind the phrase. So to do that, what we do is we just go ahead and go into one of these respective search phrases. And then what we’re going to do is we’re just going to go ahead and go into Google and search this.<\/p>\n\n\n\n
So I’ve gone ahead and done that. And what you can see right off the bat, if you were to zoom in here, is that overall, this is something in which a lot of the top ranking posts are not necessarily videos. That’s a good sign for us. Generally speaking, when you are doing these sorts of searches, what you’re looking for is whether or not text-based content is winning in terms of these sorts of content that Google is ranking around here.<\/p>\n\n\n\n
In this case, you can see a ton of text-based content is winning. And so this is something that’s interesting to me because it means that if I’m building a content website, then I won’t necessarily need to create a really dynamic video in order to rank for the top three spots here.<\/p>\n\n\n\n
So right off the bat, I’m going to say that this is definitely a yes situation in terms of prioritizing this respective idea. I also love to see that it’s a 28, because it means that it’s on one of the more tangible sorts of realms in terms of keyword difficulty. As I move on, what I can see here is what AFC stand for in soccer. The keyword difficulty is greater than the 25% point past the average. That being said, though, let’s go ahead and take a look at what the actual search intent is saying here.<\/p>\n\n\n\n
Looking at the search intent <\/h2>\n\n\n\n
So what we can see by looking at the search intent is that this sort of search phrase is typically a very quick sort of pity answer. Here you can see that there’s an immediate sort of reference to what it stands for. And so this is something where I’d be a little bit more cautious about making content because you have a people also ask phrase that is being shown to you that is just simply the quick answer to this sort of abbreviation.<\/p>\n\n\n\n
So I might be a little bit more cautious when thinking about this potential idea, just because it’s not necessarily that clear that long form content is the sort of thing that Google wants from you in this particular example. And this is the same sort of approach you take for every single keyword phrase.<\/p>\n\n\n\n
Now, what else might you be looking for when you are trying to prioritize your content pieces? So if we take a look at the example in which it’s asking the question of how to lock your ankle in soccer, what you can see here is that the top result is not actually a text based post, but it’s actually a video that’s going over that sort of point of how to lock your ankle.<\/p>\n\n\n\n
What this means is that over the span of maybe a hundred people searching for this particular phrase, Google found that people were naturally going to YouTube more often than other places to learn about this particular query. So that is why it is prioritizing YouTube content as the top sort of result here.<\/p>\n\n\n\n
And as you work your way further down the post, you can see what else Google’s telling you here. What it’s telling you is that aside from that top result, that it just showed you that was a video. It’s also showing you a couple other videos related to what they think goes over, how to lock your ankle.<\/p>\n\n\n\n
You’ll notice how the top three to four surf rankings are all referencing videos. So what this will tell me is that if I’m building a soccer website and I’m writing a post about how to lock your ankle in soccer, I likely need to create a video in order to actually compete with the other sort of pages that are ranking well on Google. It is not really in my best interest to prioritize this in my content calendar. If, for example, I am just focusing on content pieces that I can cover with just text space posts.<\/p>\n\n\n\n
These are the sorts of important questions to ask yourself. If you can figure out which sort of long tail keywords are specifically looking for text based content, then you’ll know which ones that you naturally want to prioritize, because Google is telling you what they’re looking for. So what you do from here is you’d simply go through the 25 ideas that you worked your way through from our last article and then you’d run through this sort of same analysis with every single one.<\/p>\n\n\n\n
By the end of the time that you’ve gone through your 25 ideas, you should typically come out with anywhere from five to seven great ideas that you would then want to prioritize. From here, the next natural steps would be to go ahead and start writing content briefs for either yourself or for your content writers to start creating content on your website.<\/p>\n\n\n\n
If you liked this article, be sure to\u00a0check out my YouTube channel<\/a>\u00a0to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning how to decide which content to create first.<\/p>\n\n\n\n