Get my Free Digital Marketing Jumpstart Kit<\/a><\/div>\n<\/div>\n\n\n\nLesson #2: Focus on what you can’t control<\/h2>\n\n\n\n
The second key lesson from this is that you really should just focus on what you can’t control. I’ve seen time and time again, some websites that go up and down in terms of organic traffic. And that’s just something that you won’t be able to control. We will never really know exactly what Google wants when they push certain algorithm updates.<\/p>\n\n\n\n
And so what you can focus on is creating epic content that is better than anybody else’s and continue releasing content over time. That’s essentially what I’ve done over the last few years on this site, regardless of what month it is, there is at least 10 posts going out on this respective website. And when the numbers change or signal to me that things are picking up on a curve that’s when I invest more on these websites so that I can then see if I can accelerate the growth curve. But overall, what I’m focusing on more than anything else is, am I releasing more new content that is useful and valuable to my respective niche?<\/p>\n\n\n\n
Lesson #3: Focus on playing long term games<\/h2>\n\n\n\n
The third lesson that you can take away from here is that you should really focus on playing long term games when you are site building. What I mean by that is you really need to zoom out from the typical tendency that you’ll have when you’re first starting out your website of checking your traffic every single day. It really doesn’t matter what happens today or what even happens in the week. What really matters is what’s happening over longer time periods of several months or several years.<\/p>\n\n\n\n
And that’s why what I’m showing you today is the year over year trends for a particular month snapshot of this website. You’ll notice that if I were to just look at it week by week, I probably wouldn’t notice any meaningful big changes that would’ve happened on this site. But when I compare it year over year, I’m seeing massive changes that have happened for this website in terms of the overall size of the site, as well as the users on the site.<\/p>\n\n\n\n
Lesson #4: Zoom out whenever you’re feeling burned out<\/h2>\n\n\n\n
And that third lesson naturally leads me to the fourth lesson, which is zoom out whenever you’re feeling burned out. And the reason why this is important is because it really speaks to that last point I said, in which oftentimes we will get so in the weeds of looking at our traffic every single day or every single week, that we’re not really thinking about how it’s looking over a longer time period.<\/p>\n\n\n\n
And this was really key when you look at years one and and two and three and three and four. Between years, one and two, I was actively adding a ton of content onto this site. I practically five X, the amount of content on the site between years one and two, however years, two and three and years, three and four had a little bit of a drop off in terms of growth rate of total words published. And that was largely a function of me being a little burned out from not seeing a ton of the fruits of my labor for having released so much content.<\/p>\n\n\n\n
And this has gradually changed over time in which, as I’ve seen the payback period of my respective post, going down over time in which I’m seeing more sessions with more content that I’m releasing, I’m starting to accelerate the rate at which I’m releasing content again on these sites.<\/p>\n\n\n\n
So if you ever find yourself burned out from just creating content or even just scaling your content teams, try to zoom out and look at things from either a three month horizon, a six month horizon or even a yearly horizon.<\/p>\n\n\n\n
Lesson #5: Invest to scale<\/h2>\n\n\n\n
The fifth learning that I’d say is that you need to continue to invest in order to scale. This would not have been possible without scaling my teams. At this point, I’ve got more than 10 content writers working on this respective website. And this allows for fluctuations in terms of my writer’s production and allows me to still hit my content production goals. And so, without being able to scale up my teams, I wouldn’t be able to consistently be hitting my metrics in terms of focusing on what I can control and releasing valuable content for my niche.<\/p>\n\n\n\n
Lesson #6: Focus on building sustainability<\/h2>\n\n\n\n
The sixth lesson that I’d say is that you need to focus on building sustainably and not taking shortcuts. If it’s too good to be true, it probably is. Over the years, I’ve had hundreds of opportunities to potentially pay for backlinks or to potentially even offer backlinks back to respective websites and pay for placements that were coming into me, but I’ve always ignored them and I still continue to do so today.<\/p>\n\n\n\n
And the reason why I focus on white hat techniques is because I’ve been in this SEO game long enough to see all the gray hat or black hat techniques eventually get caught by the algorithm. So I would rather build something sustainably over a really long time period that I know is not going to see any major decay because I have followed the rule book so to speak in terms of the ways that Google likes to see sites being built.<\/p>\n\n\n\n
And I would encourage you to do the same thing. There are always gonna be other YouTube videos that are teaching some sort of technique that might get you a ton of traffic initially. But I ask you to ask them, what does it look like over multiple time periods? Because I have been here long enough to see tons of private blog networks and other things come and go over time and it just isn’t worth the risk reward, in my opinion.<\/p>\n\n\n\n
Lesson #7: Content remains king<\/h2>\n\n\n\n
And then the last lesson I’d say is that content remains king. Ultimately it’s all about the amount of content you’re producing, as well as the quality of the content that you’re releasing. If you are not releasing valuable content that is better than everything else out there, then your site is naturally not going to get eyeballs or attention from other people.<\/p>\n\n\n\n
It is becoming a more and more competitive place today because it is so much easier to get into digital marketing. And so it’s a really important for you to think about how you can just differentiate your content. Ask yourself questions like are you asking experts for the respective insights on this particular topic? Are there ways in which you can build unique data insights into your content pieces to make your content really stand out from every other piece on the internet?<\/p>\n\n\n\n
It’s really important that you’re not just creating content for the sake of creating content on your respective websites. That’s just to race to zero whereas if you’re creating new forms of value, whether that is surveying people for new insights or just being the best resource in every single way of the word, or just making sure that you really do exhaustively answer every single possible imaginable question that people have regarding the topic that you’re trying to create content from.<\/p>\n\n\n\n
When you do this, you will win more over long time periods. And that’s all I got for you. So hopefully from taking a look at this case study, you’ve learned a ton. <\/p>\n\n\n\n
If you liked this article, be sure to\u00a0check out my YouTube channel<\/a>\u00a0to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning about being patient when it comes to SEO.<\/p>\n\n\n\n