Get my Free Digital Marketing Jumpstart Kit<\/a><\/div>\n<\/div>\n\n\n\nThought leadership<\/h2>\n\n\n\n
And then the third thing that I’d say is really effective when it comes to creating content that generates leads is to create what’s called thought leadership. This is where you position your organization as a true thought leader in your space where you are an authoritative source for information.<\/p>\n\n\n\n
So let’s say for example, you are running that automated webinar software sort of company. Well, in that case, what you might do is you might survey thousands of creators or businesses that are regularly running live workshops. And what you’re going to do is you’re going to create a massive data study. And then from there, what you’re going to do is you’re going to collect tons of interesting data trends that you can share to all your prospects. So this might help answer questions like how many hours a week are businesses typically spending hosting live workshops, or how much time and money in all in costs, including salaries of employees, operational costs and things like that are going into these sorts of live events.<\/p>\n\n\n\n
And from there, you’re going to publish the findings of that study. And you’re going to try to find a way in which maybe you team up with a graphic designer to make it visually compelling to your prospects. And the reason why you’re going to want to do this is because when you create this sort of content, it is naturally intriguing to your prospect and it really positions you as the authoritative source around this particular topic of wasting way too much time when it comes to doing live events and workshops, when you could do it through automated software.<\/p>\n\n\n\n
And that’s where you really start to generate leads, because what you can do is you can start to position yourself as the owner of your respective space. And from there leads will be interested in your product or service as long as you just weave it in a very intuitive and integrated sense in your content piece.<\/p>\n\n\n\n
So in the case where you were talking about that automated webinar software, and you created these sorts of data trends, what you could do is in that respective infographic that you would share with your prospects, or just at the bottom of that content piece, you would have a little blurb where it talks about how the person that’s reading this doesn’t have to experience this pain.<\/p>\n\n\n\n
Simply by creating a free trial account, they can start to experience what it’s like to use an automated webinar software to take back the time that they’ve lost. Notice how effective that is. Essentially we’re telling a story through data, and that’s one of the things that can be really powerful about thought leadership.<\/p>\n\n\n\n
It doesn’t even have to necessarily be in the context of data trends. It can also just be in the context of providing some opinion pieces and things like that that might really catch somebody’s eye in your respective space.<\/p>\n\n\n\n
How ConvertKit uses this tactic<\/h2>\n\n\n\n
A great example of this in action can actually be seen from ConvertKit. ConvertKit this year created this state of the creator economy and what they did was they put together a ton of different data studies about the creator economy that people might find interesting.<\/p>\n\n\n\n
This is really powerful because it draws the prospect in and from there, if the prospect wants to get the full report, they can opt into this opt-in box from ConvertKit and then ConvertKit will naturally start to share those resources while also probably starting to push them towards a free trial of their email marketing software.<\/p>\n\n\n\n
So just to recap, in case you want to create content that generates leads quickly for your business, what I’d focus on first is generating bottom of the funnel content from there, building out your use case library to share exactly different ways that people are seeing success or could be seeing success with your product or service and then lastly, by building thought leadership where you’re really positioning yourself as the authoritative source for all things related to your space.<\/p>\n\n\n\n
If you do this and you do it consistently with a high quality bar for the content that you’re creating, I guarantee that you will generate leads. And the reason why I say that is because I’ve consistently done this sort of three-pronged approach over and over again, and it has been super successful<\/p>\n\n\n\n
If you liked this article, be sure to\u00a0check out my YouTube channel<\/a>\u00a0to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning how to create content that generate leads.<\/p>\n\n\n\n