Get my Free Digital Marketing Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nA lot of niche site creators don’t really care that much for<\/h2>\n\n\n\n
The second thing I think is so important to take away from his about page is that Jeff is talking about how passionate he is about the respective space that he’s operating in. And that’s something that I think a lot of niche site creators these days don’t really care all that much for.<\/p>\n\n\n\n
They focus so much of their time on just the keyword research and mastering the content articles that they don’t actually have all that much passion behind the space that they’re entering. The reason why that impacts you is because over the long term, if you don’t care at all about the niche that you’re in, you’re going to naturally lose motivation to continue creating content in the space that you’re operating in.<\/p>\n\n\n\n
So something that I really liked about Jeff’s website here is that right off the bat, it’s really clear that he’s incredibly passionate about his work as well as he has a personal tie to the actual niche that he is in.<\/p>\n\n\n\n
The advantage of using keyword clusters<\/h2>\n\n\n\n
The second thing that I really appreciate about Jeff’s website is how he tackles things in terms of keyword clusters. So you’ll notice this when you go through his recent articles post in which you can see how in his recent post he’s been tackling coverage around American Spirits. His latest posts are, are American spirits vegan? Why American Spirits are better? Why does American Spirit burn so slow?<\/p>\n\n\n\n
So you can tell these tackling topics through a very slow and methodical approach, as opposed to just creating one master post on one topic and then jumping to the next. So he does this over and over again in which what you can do is you can scroll through his post and you can see how his other cluster, before this was around salmon or sushi. You can see how he’s covering things like, can I eat raw salmon from H Mart or do you have to cure salmon for sushi?<\/p>\n\n\n\n
And these are the sorts of phrases that people are also asking. These are the sorts of phrases that are super easy to rank for because they’re super long tail intent, which allows him to really build up his traffic for his website.<\/p>\n\n\n\n
A few key SEO fundamentals go a long way<\/h2>\n\n\n\n
As you dig a little bit deeper into Jeff’s websites, you also notice a few other key fundamentals when it comes to the SEO side. Right off the bat, he’s really optimized for page speed, which is another important consideration when it comes to building your niche websites. What I really like about Jeff’s approach here is that his content is also not super dry. In this case, you can see how he’s incorporating different Instagram posts. He’s working in different subheaders as well. It is visually appealing, and it’s not just a ton of plain text all the way down through the post.<\/p>\n\n\n\n
This is a great way to continue to engage people because it essentially leverages content that other people have created on other platforms in order to help communicate a key point in these particular articles.<\/p>\n\n\n\n
So right off the bat, what I love about some of these sorts of pieces that Jeff creates is that it’s a super simple website that doesn’t really clutter too much, but still allows for visual breaking in terms of the content that he’s delivering. You also notice that he has some core fundamentals in terms of connecting topics together, in which, like I just said, with the topical clusters, what he’s doing here is he’s connecting it to these other salmon articles that he has also created.<\/p>\n\n\n\n
And so he covers a ton of stuff here, and what’s really nice about this is that he does this across several of his websites. Something I think is so impressive is that Jeff isn’t necessarily doing anything crazy here, but he scales this across several websites. So as I stumbled upon yourgrocerystoreguide.com, I also discovered a few other websites that Jeff runs.<\/p>\n\n\n\n
How he replicates the same formula across multiple sites<\/h2>\n\n\n\n
Let’s go ahead and take a look at how he replicate the same formula for success across multiple websites. So here you can see that we’re on his other website called newmiddleclassdad.com and low and behold, we’ve got Jeff camp on the right hand side with a different sort of background in terms of his bio that’s more applicable to his target audience here. And then you’ll also see a Learn More About Me page, where he digs into his specific experiences when it connects to being a middle class dad.<\/p>\n\n\n\n
Notice how he uses a different picture and all that stuff, but he still is relating everything around his story and the power of his story. And that’s really powerful because it essentially still, again, builds that connection with his reader. What’s also simple right off the bat is you can see how he’s tackling again, those people also ask questions that people are searching for that are great long tail search phrases that people can rank for.<\/p>\n\n\n\n
So in this case, what you see here is that he’s going into things like can a marriage last without intimacy, can a relationship go back to normal after cheating, he’s even going into income reports for himself.<\/p>\n\n\n\n
What he’s doing really well<\/h2>\n\n\n\n
So let’s actually take a look at exactly what he’s doing really well. He’s actually making $67,000 in gross revenue from his respective websites. And so what this is telling you is that this is super lucrative for him. It’s something in which he is crushing it with these different websites. So this was something in which it was in the first quarter of 2022, but you can see just off of this blog post, that what he’s sharing is that his sites are making close to 23 grand a month or so, just from being able to scale up the ads on his website and here you can see how he actually breaks down his respective sites where he’s breaking down his revenue by ads, as well as other revenue sources.<\/p>\n\n\n\n
So you can see here all the sort of success that we have, in which, in the case of the prior website, we just stumbled upon the grocery store guy is getting a $27 and 52 cent sort of RPM per a thousand visitors and he’s getting a ton of traffic across the board. So he’s also making several thousand dollars affiliate revenue and things like that. So what might this tell you for yourself? Well, it’s telling you that if you’re building niche websites, you might not want to just go all in on one site.<\/p>\n\n\n\n
In this particular example, you can see how Jeff has a variety of different websites. It looks like he’s got at least five different websites here. He might be incubating some other ones and not just publicly sharing them or something like that, but you can see how it’s all sort of diversified across multiple streams of revenue. So that’s another takeaway for you when it comes to learning from Jeff here in which it’s really important that you diversify across different niches once you start being able to scale up your portfolio.<\/p>\n\n\n\n
The reason why that’s important is because in the case where the algorithm penalizes you for one particular area, the other sites that you’re working on can potentially offset that sort of penalization, why you recover that site. And what’s really nice about this respective approach for him is that it’s so simple and so straightforward. It’s clearly working for him, right? And you’ll see that he takes this approach on his other websites as well.<\/p>\n\n\n\n
Here’s another one of his websites in which we’re on Dojo Life HQ. Again, right hand side it’s still Jeff Campbell, but it’s Jeff Campbell with a different picture of him doing some dojo stuff. And also talking about his connection to martial arts. And then as we go into the about me page, again, he’s talking about his story around martial arts and all this sort of jazz. It really builds up all the authority behind his background in the space. And again, he then digs into the different things in terms of the people also ask phrases.<\/p>\n\n\n\n
He’s covering some best of content and even some general questions that might be coming up. What’s really inspiring in the case of Jeff Campbell, is that he’s really just crushing it from being consistent over long time periods. If you were to go through his websites, you’d see that he’s actually been at this for years.<\/p>\n\n\n\n
In fact, I found this little-known podcast called Hack Your Wealth podcast, where he actually spoke more than two years ago. And it’s only got it like 88 views or so, but he’s talking about the exact strategy that he’s taken. And despite this, he’s been able to achieve a ton of success under the radar just by being consistent over long periods of time. <\/p>\n\n\n\n
Key takeaway<\/h2>\n\n\n\n
And that’s something that I think that you can take away from this as well, in which if you’re just starting out with your website, just focus on getting one piece out now and then continue to gradually build up the process and system for you to scale that out even further.<\/p>\n\n\n\n
Once you create one piece, you can create 10 pieces and once you create 10 pieces, you can create a hundred pieces. And once you do that, the sky is the limit. And that’s what you can clearly see in the case of Jeff and his approach to building websites.<\/p>\n\n\n\n
So hopefully, you found this inspirational in terms of just learning a thing or two from Jeff. I certainly did in terms of just taking a look at how well he scaled his websites and it just goes to show you how the world is your oyster when it comes to building these websites, you just have to actually commit over incredibly long periods of time in order to see through success, especially when it comes to an SEO sort of approach to building an online business.<\/p>\n\n\n\n