Get my Free Digital Marketing Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nDo this instead when you’re creating an affiliate website<\/h2>\n\n\n\n
In the case where you’re thinking about creating an affiliate website for different best products and things like that, try to think a little bit broader than just the exact sort of product category that you are going to be immediately creating content for.<\/p>\n\n\n\n
Because the last thing you want to do is just have to force 301 redirect everything because of how you set up your website here. So if we take a look at this particular site, you can see how ultimate game chair actually has a really solid authority score. It’s 42 and they’ve got tons of backlinks, 3.2K links, and they rank for a decent number of keywords.<\/p>\n\n\n\n
But the problem with this is that so much of their content just has to be focused and narrowed down to this particular use case. So even if I was remotely interested in creating content around gaming chairs, maybe I want to keep things open and potentially cover other chairs and equipment in the future. To do that, I need to think about some broader phrases that can still connect back to my principle of gaming chairs while not limiting my content to just gaming chairs.<\/p>\n\n\n\n
Digging into competitors’ domains that have gone through this approach<\/h2>\n\n\n\n
Let’s take a look at the competitor’s tab in SEMRush to see what some other domains have done to approach this problem. What you’re going to want to do is you’re going to want to head into the competitor’s tab here and as you scroll on down, you’re going to start to see some other websites that suffer from the same sort of problem as ultimategamingchair.com. You’ve got top gaming chair, you’ve got DX, racer X rocking, rocker gaming. This is potentially a little bit more broad-based. But what essentially we can do is we can start to open up some of these websites and try to get a sense of what is some of the content that is interesting here.<\/p>\n\n\n\n
And what you notice actually is that one of the ones I found was called sit, work, play, and I liked that domain, ’cause I thought it was so brandable in terms of covering content beyond just gaming chairs. So let’s look at X Rocker Gaming here, you can see that this is actually just a website that sells actual gaming chairs, beds, accessories, and things like that. Probably going to go ahead and skip this guy. <\/p>\n\n\n\n
In this case, secretlab.co is also another gaming chair company. But in sitworkplay, you can see how this is a very similar website to ultimategamingchair.com. But the difference is that they kept themselves open enough in terms of their domain name, to actually be expand beyond just gaming chairs, you can see how they’ve covered best chairs, best keyboard, best desk, best mice.<\/p>\n\n\n\n
Because all of these sorts of things can connect back to that theme of sitting, working, and playing. And that’s really powerful because it means that in the case where they are successful in their first respective niche of gaming chairs, they can still expand and still use the existing link profile of the website as opposed to having to build an entirely new website.<\/p>\n\n\n\n
And so you’ll see this in all the different sort of content pieces that they’re creating. If you go to their guide section, you can see how they’re digging into things like how to clean an office chair? How much should your office chair cost? How to create a comfortable work from home office space?<\/p>\n\n\n\n
These are sorts of questions that ultimategamingchair.com can never really answer, ’cause it doesn’t really connect back to the core domain itself. The worst thing you want to do is put yourself in a position in which you have to create an entirely new website when you’ve got a website working for you. There is a beautiful component of compounding when you do get a website to work.<\/p>\n\n\n\n
Use this approach when creating your niche site<\/h2>\n\n\n\n
So if you can, try to think about your domain in the broadest sense that you possibly can. This is the approach of creating an authoritative website as opposed to a niche website. And the reason why this is so valuable is because it makes your website way more scalable on a five and 10 year time horizon.<\/p>\n\n\n\n
In the case where you’re just trying to rank for keywords in the short term, sure your best of content might work, but it’s not going to work much longer because that some point you will have exhausted all of the core intent that you possibly can rank for that it’s time for you to start to span the sort of queries that you’re targeting for. And so that’s going to be the situation where you’re going to run across that case just like the first example from today.<\/p>\n\n\n\n
If you liked this article, be sure to check out my YouTube channel<\/a> to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning how to approach building niche websites. <\/p>\n\n\n\n