Get my Free Digital Marketing Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nSo this is telling me right off the bat, this is potentially interesting to me. You can see how there are long tail phrases, like how to kick a soccer ball, what is a soccer hat trick, what is a hat trick in soccer, what are fullbacks in soccer. And what’s nice about this is that all these phrases are coming in at under 40 and keyword difficulty and their volume is in the thousands. That means that even if we were to just rank in the top three spots or so for these particular phrases, we could get some meaningful traffic to a website.<\/p>\n\n\n\n
So just to make sure you’re tracking with me, the first thing we did was we took a look at people also asked questions for informational intent and saw whether or not some smaller websites for ranking in those top spots. The second thing we did was we dug into the Keyword Magic Tool to take a look at some of the questions-based intent, as well as overall intent in the space to see whether or not the space was large enough for us to think it was interesting to us.<\/p>\n\n\n\n
Wherever you are in your respective niche site journey, you should ask yourself these same sorts of questions. Maybe you’re still building your very first website. So in that particular example, you might have wanted to look for an even smaller niche just to really prove out some different concepts and see whether or not you can build a successful site, but in the case where you have previously built a successful site, while then you might be scaling up in which you’re looking for the hundreds of thousands of potential volume in the particular niche that you’re looking at.<\/p>\n\n\n\n
Finding out how these domains rank on SEMRush<\/h2>\n\n\n\n
The third thing we’re going to do today is we’re going to take a look at a few of those domains that we just looked at and see whether or not they have a meaningful traffic footprint in SEMRush’s domain research tab.<\/p>\n\n\n\n
All right. So at this point, what we’re going to do is we’re gonna take a look at whether or not some of these domains have meaningful traffic or rankings as they exist right now. So the first thing is yoursoccerhome.com. I’m going to go ahead and look for this and what you can see is that this website is impressive. There is an authority score of 49. The organic search traffic is over a hundred thousand and you can see how over time this site largely was built in the span of 2020. And now in 2022, it is doing really, really well.<\/p>\n\n\n\n
In fact, it has seen a little bit of a downturn in recent months, but it’s still getting tons of traffic every single month. So right off the bat, this is a good sign for me. The other thing I can see is that they’ve gotten around two and a half K referring domains linking back to this site. So as I go into the organic keyword research section, what I’m looking for is I’m looking to see potentially how long it took for this site to really start getting meaningful traffic.<\/p>\n\n\n\n
In this particular example, you can see how it took about a year from the point in which they started this content spree in 2020 to really start getting meaningful. But what you can also see is that they targeted some phrases that get a ton of monthly volume. In this particular example, you can see that soccer positions has searched almost 50,000 times a month, and you can see that they are getting the third position in this particular situation.<\/p>\n\n\n\n
And so this is telling me that this is potentially a really great area to look into because there is just this one site that is already getting so much traffic here. But what I need to do is I need to compare this to a few of the other sites that we’re ranking for that midfielder phrase to see whether or not their traffic patterns are very similar.<\/p>\n\n\n\n
So to do that, what we need to do is we need to run the other domains through SEMRush as well. So let’s go ahead and take a look. The next one was stadiumreviews.com. So I’m going to go ahead and type that in and you can see here this particular site is ranking for 75,000 keywords, 300,000 monthly traffic. What you can see is that they cover a lot of other things aside from soccer.<\/p>\n\n\n\n
So what I can do is to just simply isolate for soccer keywords is just search soccer and you can still see that after I filter for soccer, that they are still getting a ton of traffic. 2.1K keywords and 37.6K in traffic. So, what this is starting to tell me is that this is potentially an interesting niche. There are enough websites here that are ranking across the board for all these different information intent phrases, as well as just broader keywords, that this is a big enough space for more than one person to potentially win.<\/p>\n\n\n\n
To really prove this point though, I’ve gone ahead and plugged in the third website, which was rookieroad.com. In this case, you can see how they are still ranking for 7.2K keywords and 37,000 in monthly traffic or so. And so what this is telling me is that it’s confirming what I’ve already kind of gathered, which is that this is an interesting niche to me.<\/p>\n\n\n\n
Now what I need to do is dig deeper into each of these respective domains and see how defensible their respective modes are. One of the best ways you can do that at a really quick level is just go back into the overview section of the domain. And then you can look at how many potential sites are linking to these other websites. In this case, 10,000 for rookie road, authority score of 57. In this particular case for the stadium reviews, authority score is 51, 4.2K domains.<\/p>\n\n\n\n
So, what does the numbers tell me about this particular niche?<\/h2>\n\n\n\n
What this tells me based off of the three sites I’ve looked at here is it’s telling me that if I really want to win in this space, I’m likely going to have to have a domain authority of over 50, and I’m also going to have to have a meaningful backlinking strategy. So what, this is starting to tell me right off the bat, is that in almost every single case of these websites, they were built in the last two years, give or take, and it took them some time to get some traction.<\/p>\n\n\n\n
So what that tells me is that if I were to explore the soccer niche myself, I should not expect meaningful results for some time, just based off of the organic traffic charts of the other sites that we are researching. I encourage you to do similar research, just like we did today to get a general sense of whether or not the niche you are interested in pursuing is actually worth your time.<\/p>\n\n\n\n
In this particular example, I would probably have to invest a decent amount of money into getting to a comparable place to some of these competitors. So I would probably pass on this opportunity, even though it has a ton of search traffic there, it would likely take me at least a year to at two years or more in order to start actively competing with some of these respective websites.<\/p>\n\n\n\n
So in that particular case, it’s a little bit too large of a project for me to personally take on, but maybe it’s something interesting to you and something that you would want to pursue. These are the sorts of questions that you want to ask yourself is how big is the overall search opportunity as well as how big are our competitors and how defensible are their moats.<\/p>\n\n\n\n
In the case where it had come back to me, and it had shown me that there was only a couple hundred referring domains or so I probably would’ve thrown my hat into the ring and start creating a soccer website. But by taking an overall look at the authority score of these respective competing domains, as well as the referring domains and the overall timelines that it took for them to get to their traction point, this is a pass for me and not something that I would be interested in pursuing.<\/p>\n\n\n\n
If you liked this article, be sure to check out my YouTube channel<\/a> to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning how to quickly assess whether or not a particular niche is worth it.<\/p>\n\n\n\n