Get my Free Digital Marketing Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nAlternative to doing SEO job<\/h2>\n\n\n\n
But what if you didn’t want to potentially work in an SEO job? What could you also do? Well, you could take those skills in terms of you know, on-page SEO, off page SEO and so on, and you can actually just open up your own shop. And so I think the best way to look at that is to take a look at a site like Clutch, where they list out all the different SEO firms out there. And we can take a look at what people are charging for their SEO services.<\/p>\n\n\n\n
And then from here, what you can see is that there’s actually close to 39,000 SEO firms just on this site alone. And what we can do is we can actually look at the client budget or the hourly rate to get an understanding of what people typically charge for SEO services.<\/p>\n\n\n\n
If I go ahead and take a look at this drop-down for the hourly rate, you can see how it really ranges, where if you imagine a bell curve here, it typically comes out to about a hundred, to $149 an hour. And these are all usually pretty US-based firms for reference. But essentially what that tells you is that you can actually make a pretty good living doing SEO-related work purely SEO for different, small businesses, medium-sized businesses, and so on.<\/p>\n\n\n\n
And so as you take a look on this left-hand side, you can see how this kind of scales over time. As you work with bigger agencies, they may charge more per hour just because they have more payroll and people to ultimately take care of and their salaries. But generally what you can see is that these folks are coming in anywhere from the low end 50 to a hundred dollars to a hundred to $150 and even sometimes higher.<\/p>\n\n\n\n
So for example, you can see Directive here which does performance marketing for software companies. And so in this situation, they’re charging around $300 or more per hour.<\/p>\n\n\n\n
Is SEO worth it as a career?<\/h2>\n\n\n\n
Here’s what I think you can take away from this, though. You can see that there are thousands of SEO firms that are all still alive and well in terms of running their businesses and they are doing well in terms of the rates that they are charging.<\/p>\n\n\n\n
If you want to ever calculate your quick annual compensation equivalent, you can pretty much just double your hourly rate and then add a few zeros at the end. So for example, in the case where you are charging $50 an hour for SEO, what that means is that you can double that and then add three zeros and that’s essentially what you’ve got. And so in this case, you would be making around a hundred thousand dollars a year if you were to charge $50 an hour and have a steady 40 hour a week work.<\/p>\n\n\n\n
Now, obviously, this is all contingent on you having a successful agency, and that takes a lot of time to build and whatnot. But overall, what this should tell you is that there’s the opportunity for you to do this either as a side hustle or as a full-time gig. There’s flexibility in this career space for sure.<\/p>\n\n\n\n
And just to really hammer this point home, the last thing I want to go over, just the plethora of opportunities that are out there in the case where you are thinking about going into general marketing or SEO-related work, something that I’ve regularly turned to is the Y Combinator job board.<\/p>\n\n\n\n
What you can do is you can take a look at what some of the top emerging companies are hiring for and what you will find on their job boards are tons of things. For different SEO-related things. So the last thing we want to talk about for today’s video is what are some considerations you may want to keep in mind when evaluating whether or not SEO is a good career?<\/p>\n\n\n\n
Other benefits of working in the SEO industry<\/h2>\n\n\n\n
We focused a lot of today’s conversation on the comp side of things, but another side of things that is really beneficial about SEO is that a lot of SEO jobs are also flexible and remote. So in the case where you value that flexibility, that might be really great for you. And also it’s going to be a case in which it’s a job that will constantly be challenging you in terms of deploying different strategies and deploying those strategies in a number of different ways on either the individual company you’re working on or in the case where you find yourself in an agency on the variety of clients that you’re servicing.<\/p>\n\n\n\n
And so it can be really good if you’re looking for the sort of work that will constantly be changing depending on the needs of the businesses that you are primarily serving. However, in the case where you do prefer a lot of client interactions, well, in that situation, you have to potentially look for SEO jobs that have that sort of focus but sometimes you will find that you won’t actually need to talk to all that many humans in order to do an SEO job.<\/p>\n\n\n\n
So that’s something to keep in mind in which if you really value the relationship-driven side of things, you either want to be some sort of client manager on the SEO side or something that specifically has that sort of thing that meets that need of yours.<\/p>\n\n\n\n
But in the case where you’re just looking to do some of the backend work and stuff like that, you might look for an off page SEO role or something in which it’s more technical and on the backend.<\/p>\n\n\n\n
Last thing I’ll mention is that if you’re looking to learn some foundational SEO skills, it is always useful to check things out on YouTube, as well as some top SEO blogs such as the Backlinko blog, Ahrefs, and SEMRush. <\/p>\n\n\n\n
If you liked this article, be sure to check out my YouTube channel<\/a> to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning if a career in SEO is worth it.<\/p>\n\n\n\n