Get my Free Digital Marketing Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nDigging into the sites that are currently linking to Screencast-O-Matic<\/h2>\n\n\n\n
From here, what might I do is I’d essentially figure out a process for me to start researching who exactly is linking to Screencast-O-Matic at these respective domains. So what you can see here, for example, is as I start to scroll through these websites, some of these websites are actually libraries.<\/p>\n\n\n\n
And what that means is that they probably are referencing some sort of screen recording software with Screencast-O-Matic. And so what I can do is I can figure out who exactly at this library built the page that is linking to Screencast-O-Matic or in what nature are they linking to Screencast-O-Matic and you can see that they are using this sort of video.<\/p>\n\n\n\n
Maybe this is something in which they are using Screencast-O-Matic to show different video tutorials for their patrons of their library. And so what that could mean is that if I wanted to potentially reach out to them, maybe I’m part of the Screencastify team, and what I can do is I can offer them some sort of free trial so they maybe try my software out instead, and then start to build out backlinks for my respective site.<\/p>\n\n\n\n
Or I can keep going down the list and see what other people are doing as well. If, for example, I want to open up some of these other sites. I might see remc.org. I’m not sure exactly what this domain is but what you can see is that they are linking to it on this respective page on video creation tools.<\/p>\n\n\n\n
So why is this really useful? Because we also cover video creation tools with Screencastify. And so in this particular example, what we would want to do is we will get in touch with the respective person that is building this respect and page, and then work our way in.<\/p>\n\n\n\n
What you can actually see is that on this page, Screencastify is referenced as an alternative as well. So, what we want to do is we want to, cross-reference where we’ve already been linked to as well as where some of our backlink opportunities are that are currently being linked to other competitors, but not necessarily to ourselves.<\/p>\n\n\n\n
In my particular example here, it’s not as directly easy for me to do because I am using a very clear direct competitor of Screencast-O-Matic, but it would be a lot easier for me to work through this if I were to look at a website that wasn’t such a direct competitor.<\/p>\n\n\n\n
If for example, I go back a couple of pages and I’m now back on that competitor’s tab and then I sort by common referring domains, what I can do is I can essentially work my way through other websites that are potentially connected to my niche, but not necessarily a direct competitor of mine.<\/p>\n\n\n\n
So I know, for example, commonsense.org might be one. People that are linking to Kahoot might be as well because these are not necessarily people that do the same thing as what my company does, but they are connected to the education world. And the reason why that’s really useful is because you can see that in the case of commonsense.org, as well as Kahoot, there are over 30,000 different domains linking to these respective sites.<\/p>\n\n\n\n
And the only overlap we have is really on about a thousand or so on both of these respective domains. This means that there are potentially thousands of opportunities for us to start doing a backlink-building campaign right off the bat.<\/p>\n\n\n\n
Do this if you’re struggling to find backlink opportunities<\/h2>\n\n\n\n
In the case where you’ve ever struggled to find backlink-building opportunities, here’s my recommendation for you. <\/p>\n\n\n\n
Typing your domain into SEMRush and then go to the backlink section and then select the very final tab for competitors. Then from there sort it based off of either the most common referring overlapping domains or finding the most referred domains in terms of overall backlink profiles. <\/p>\n\n\n\n
From this list, what you will find is you will get tons of new pages that you can then run even more advanced filters through. Then you’re going to want to select the export now button in terms of the SEMRush reports, and then sift through that data and then delegate it to a virtual assistant to start researching these respective domains.<\/p>\n\n\n\n
When we search these pages, you’re going to try to figure out exactly who was the author of this page and then find their contact information. From there, it’s a matter of just following what is all out there on the other sides of YouTube in terms of some backlink-building campaigns and language that you can use there.<\/p>\n\n\n\n
If you liked this article, be sure to check out my YouTube channel<\/a> to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning how to use this free tool to pulls key phrases that they can use to create article briefs.<\/p>\n\n\n\n