Get my Free Digital Marketing Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nReason #3: SEMRUsh Gap Tools<\/h2>\n\n\n\n
The third reason why I think SEMRush has worth it is because of their gap tools. So their gap tools essentially will compare both keywords and backlink gaps of you and your closest competitors. This is some of the most advanced sort of cross-collaborative aspects that you can look at because essentially it’s like drawing a Venn diagram and finding which opportunities you have that you are not taking advantage of. A lot of other websites don’t do this nearly as easily as SEMRush so let’s go ahead and take a look at what those tools might look like.<\/p>\n\n\n\n
On the left-hand side of your SEMRush account, you can go to the Keyword Gap Tool and then what you can do is you can look up something like amazon.com and then I can look at eBay, look at Walmart. Those are some of the most common competitors. And just like that SEMRush is going to go through all these three websites and look at the overlapping aspects of what are potential opportunities for us.<\/p>\n\n\n\n
The reason why this is really cool is because you can do this for tons of different competitors. So in this situation, I believe I can add up to four competitors to my core domain. And then what they’ll also do for you is, they will actually filter them and bucket them based off of what they think it falls into.<\/p>\n\n\n\n
So if, for example, you want to look at keywords that your domain doesn’t have ranking score, but your competitors do, you can just filter for the missing keywords or in the case where you’re potentially actually ranking for some keywords, but you just need to improve the on-page SEO some of these things, you can look at the weak keyword section, and then you can also look at things like untapped or unique and so on.<\/p>\n\n\n\n
So I’ve used this a lot in the past when I am finding a competitor that’s really similar in website to me because it means that I’m likely not covering a topic nearly as extensively as I need to be in order to be the authoritative source of this particular niche or content area that I’m creating content on.<\/p>\n\n\n\n
Aside from the Keyword Gap Tool, though, what you can also do is you can look at the same sort of analysis from a backlink standpoint. So on the left-hand side, there’s a backlink gap tool. All you need to do is click that guy and then from there, it’ll run that same sort of analysis for you, essentially taking a look at where are you getting linked to versus your competitors, where your competitor is getting links to versus you, and then start to identify a few opportunities for you that you may be able to start doing some backlink building efforts around in order to also get listed on those websites as well.<\/p>\n\n\n\n
So all this is really accessible in SEMRush. It’s all in that same core tabular view, which makes it really easy when you’re trying to do a quick export and then analyze the data in a Google sheets or in Excel. <\/p>\n\n\n\n
Other Helpful Resources on SEMRush<\/h2>\n\n\n\n
There’s a ton more that I think makes SEMRush worth it, such as the SEO content template, where you can actually type in a keyword and then it’ll create a content template for. But for the sake of this particular article, what I also want to draw your attention to are all the resources that the SEMRush team has been creating in the last few years.<\/p>\n\n\n\n
If you get a SEMRush account, you can go to this resources section, and then you can actually go to their academy section or just check out some of their webinars and podcasts and things like that. And the reason why this is really valuable is because you would traditionally have to pay hundreds, if not thousands of dollars to learn this sort of content.<\/p>\n\n\n\n
So Brian Dean recently sold Backlinko to SEMRush and he has become a figurehead in terms of the SEMRush academy. But essentially here, you’re going to find a ton of free online digital marketing courses, where you can earn certificates as well as learn some foundational skills that you need to be an effective digital marketer.<\/p>\n\n\n\n
So in the case where you have never checked this out before, definitely take a look because they have a ton of free resources and courses that you’re able to really start learning from right off the bat when you have your SEMRush account.<\/p>\n\n\n\n
That being said, it’s always useful to supplement your learning. So in the case where you do check out SEMRush’s Academy, I fully recommend you also check out the other competitors’ tools and resources and courses such as the Ahrefs YouTube channel, which goes over a lot of helpful content just like this channel.<\/p>\n\n\n\n
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