Get my Free Digital Marketing Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nDigging into another competitor’s website: theuap.com<\/h2>\n\n\n\n
Let’s go and take a look at the second example that we had from the last article, which was theuap.com. I’ve gone ahead and accessed their sitemap. And here you can see that it’s a little bit harder to parse this out, but what we can also do is we can go ahead and just copy this.<\/p>\n\n\n\n
And we can go ahead and put this into a Google Sheet. When I paste this into a Google Sheet, that way you can get a better sense of how you might manipulate this on Google. Here, I’ve got my Google Sheet and what I’m doing is I’m calling this the UAP, and then I’m just going to go ahead and paste this.<\/p>\n\n\n\n
It’s not going to be super pretty how I’m going to do this, but I’m doing it for the sake of showing you how you might do this yourself. I’m sorting the ranges so that it is an alphabetical order. And what that’s going to do is it’s going to isolate for me all the mumbo jumbo that I need to remove from this particular side of things.<\/p>\n\n\n\n
And then what I can do is I can delete that and then I can go ahead and copy and paste the remaining stuff to the top here. Here you can see that essentially we are left with all of the respective pages as opposed to anything else. In this case, what do we see here?<\/p>\n\n\n\n
Well, what we see is that in this situation, when we exclude everything here, we actually have about 307 pages. This is actually a perfect analogous example to the first case with ultimate Frisbee HQ because this is the 10X site. This is the site that’s doing way more than the first site in terms of content and what you can also see as you can start to try to understand what is going on in their particular pages.<\/p>\n\n\n\n
One thing that’s catching my eye is that they have a subfolder around their blog in which they cover a lot of different topics. I’m trying to go through here. I’m trying to see if there are any ideas that potentially are inspiring to me, or potentially catch my eye for content that I would want to either create a better version of or create a more authoritative piece around.<\/p>\n\n\n\n
In this situation, you can see there’s a lot of how-to content things like how hard is ultimate conditioning by the numbers, how to get open, even if you’re not fast and ultimate Frisbee and things like that. Right after that, what I’m learning from this sitemap is that it probably be a little bit more competitive than the first example at the same time though, to really confirm whether or not there’s potential in this space, the best way to do so is to go ahead and plug in this domain into SEMRush.<\/p>\n\n\n\n
Digging into theuap.com’s SEMRush profile<\/h2>\n\n\n\n
Going back into SEMRush, I’m going to go ahead and search for theuap.com you can see in this situation, they really don’t do all that well in terms of organic search traffic. In this situation, they have 1.2K in organic search traffic. It’s entering all time highs, but for the most part, they’re not really covering a lot of ultimate phrases very well.<\/p>\n\n\n\n
And if I were to guess the reason why is because they have most things behind the paywall or some sort of login screen. In this situation, you have to go to this login or to probably access most of this content. And this is something in which it’s not really easy for Google to actually scrape what is going on on this website.<\/p>\n\n\n\n
The only things that are really possible is looking at things like this blog, or you know, in general, the free resources page and things like that. If this website wanted to take over more of the organic search rankings, what they could do is they could come up with a way to either publicly display more of the content that’s actually in their sitemap or come up with a way in which they might be able to make the pages crawlable, but still require login past a certain point.<\/p>\n\n\n\n
You’ll see, that happens a lot on sports websites, like theathletic.com or just premium sports websites where you have to pay for the ranking. After doing some research and on both of these websites, what I’d probably take away from this is that if I wanted to make a pretty small to medium-sized niche website, I could go right after ultimatefrisbeehq.com<\/p>\n\n\n\n
It’s probably a really nice niche in which you can make a couple of hundred bucks every single month from just the display ads. If I were to really take over this space that said the theuap.com has a lot going for it in which what they could do is come up with a creative way to open up more of their content. That way they could potentially rank more of their pages than what they’re ranking for right now.<\/p>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
Some key takeaways for you though use the sitemap.<\/p>\n\n\n\n
- Figure out when was the last time things were getting updated as well as how much content is actually on the website that you’re visiting to assess whether or not it’s worth it for you to go after them too.<\/li>
- In the case where I wanted to go after theuap.com would I have to ask myself is how long would it take me to get to 300 pages? Is it something in which I could create 30 every single month and I could get up to their standard in 10 months or is it something in which it might take a few years in order for me to compete with them?<\/li><\/ol>\n\n\n\n
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