Get my Free Digital Marketing Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nWhat can you learn from this?<\/h2>\n\n\n\n
So, what exactly can we take away from this example of Whiteboard Crypto? What you can learn is that it really doesn’t matter which platform you start on. In this situation, this creator has started on YouTube. They have a massive audience of over 645,000 subscribers. And what they’re doing is they’re leveraging. 645,000 member audience to then give them the jump they need to start building up their core website. And this is really smart because as opposed to some of the other YouTube creators that are fully dependent on the YouTube algorithm to give them views Whiteboard Crypto is starting to build in this behavior with his existing audience to revisit his website and also learn more about some of the topics in another format than the style that they have been learning from for the last 10 or 11 months.<\/p>\n\n\n\n
So, this is a really brilliant tactic. I thought it was really clever when I saw it in the wild. Ultimately, this is going to pay huge dividends for Whiteboard Crypto because in recent months they had just launched their monthly recurring membership which it’s $29 a month.<\/p>\n\n\n\n
And what they’re doing is they are essentially selling the top 1% of their followers on an exclusive Discord group, kind of similar to a Patreon and they’re able to monetize their passion from there. So what you can see here is that they have this Whiteboard Crypto Club where they have a ton of educational content, as well as some extra bonuses and perks like that.<\/p>\n\n\n\n
It’s a very standard landing page experience. But what happens is that each time somebody is searching for, for example, chainlink price prediction, if we just want to go ahead and search for this, or just go directly to the page, they are landing on the core domain of Whiteboard Crypto, which then also means that they have another opportunity to convert that person to their particular club.<\/p>\n\n\n\n
So here you can see that they have this long form content around the chainlink price prediction. They’re starting to line up their page for future years as well. This is another example of a clever digital marketing strategy. So what they’re doing is they’re taking your specific content and they’re starting to age it now because by the time that 2023 comes around or 2024, and so on, what’s going to happen is this page will already have built up some existing shares as well as backlinks. And so this is going to be one of the top pages in the next few years. <\/p>\n\n\n\n
And what you’ll notice as well, is that from here, they are essentially answering some key questions. The way that they’re structuring these questions is using some headers. And that’s really great because essentially it starts to target some of those people also ask snippets that people have on Google.<\/p>\n\n\n\n
So Whiteboard Crypto clearly has done some basic research in terms of what it takes to organically rank things because they’re doing all the standard stuff in terms of digital marketing when it comes to their blog here. And what you’ll notice here is that from here, they have an invite to their Discord, and then they’ve also got all of their other things on their website that they’re building up.<\/p>\n\n\n\n
Why is this important?<\/h2>\n\n\n\n
So there are a few reasons why this is so important. By bringing this traffic into their core website, they’re also having another opportunity to convert this user in a different way than just having them join their club. For example, if somebody wanted to learn about some of the popular exchanges or the best crypto exchanges that are out there, we can look here and these are all likely going to be affiliate links, and you can see in the bottom left corner, you can see that backslash that is showing that it’s leading to Whiteboard Crypto’s affiliate links for things like Coinbase, as well as Binance and crypto.com and so on.<\/p>\n\n\n\n
So every single time somebody is visiting Whiteboard Crypto’s website and learning more and wanting to potentially create an account, they are getting a percentage cut of leading that customer to that particular exchange.<\/p>\n\n\n\n
So they’re not only able to monetize from people joining their club for $29 a month, but they’re also able to monetize for the people who may not be able to afford that, but we’ll still want to create an account because they want to start investing in cryptocurrencies. So from this example, you can see how one YouTube creator is essentially leveraging their existing audience to start building the organic traffic for their core website to then move their audience off of YouTube.<\/p>\n\n\n\n
I wouldn’t be surprised if something crazy were to happen with the YouTube algorithm that they were to just announce that they were fully publishing off of YouTube. And from there, seeing what happens but for now, I think what YouTube places in terms of their ecosystem is serving as a top-of-the-funnel lead magnet in terms of bringing new people into their brand.<\/p>\n\n\n\n
And then from there, what they’re doing is they’re taking a percentage of that audience and converting them through either affiliate programs or through their Whiteboard Crypto club. If you were just to do some back of the envelope math and assume a half of a percentage of their 645,000 subscribers are paying for that $29 a month service, what that means is that there are 3,225 people in that Discord, which also means that on a monthly basis, Whiteboard Crypto is making about 94 grand in revenue. And that’s just a very conservative assumption.<\/p>\n\n\n\n
In most situations with these sorts of sizes of audiences, it’s not uncommon that you would be able to convert at least 1% of your existing audience. That just goes to show you the power of having an audience today and also to learn about how they’re using these audiences to bring it into their own domain and building up their domain authority.<\/p>\n\n\n\n
If you liked this article, be sure to check out my YouTube channel<\/a> to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning the digital marketing strategy Whiteboard Crypto uses to blow up their channel.<\/p>\n\n\n\n