Get my Free Digital Marketing Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nDigging into position section<\/h2>\n\n\n\n
So digging right back in, what we’re going to do from the pages section is we’re now going to go into positions. When you’re in the position section, there’s one thing that I want you to do before you filter anything down. And that is just to look at the graph and look at when your competitor really began this website.<\/p>\n\n\n\n
What this graph is showing me is that this site really started around December of 2020. So this is something in which it’s been about a year of it’s worth of effort. And it’s not really that old of a website. So that bodes really well because in the case where you’re starting to see that a lot of your competitors were created in recent years, it means that you can easily catch up to them.<\/p>\n\n\n\n
However, if you were to come across a website where this graph went all the way back to 2012, or even before that, well, then that would be something that you’d have to consider in deciding whether or not you want to pursue this space. The reason why is because when sites are older, they have typically higher domain authority in the eyes of Google.<\/p>\n\n\n\n
So what that means is that it’ll take you longer to actually build up an authority score that is as high, if not higher than the competitor you’re researching. But in this situation, this is a great sign for me if I were to explore the soccer space, just because this tells me that my competitor here was able to achieve these results more or less within a year of building their website, which means that I could easily do the same thing as well.<\/p>\n\n\n\n
On the left hand side here, what I always tell people to do is to filter down for positions probably one through five or one to three when you’re starting out. The reason why is because the search results below the fold of six through 10 or after that aren’t as important as the top three to five results.<\/p>\n\n\n\n
Most of the clicks will always go to the top three or in the top five. So I always tell people to start out by filtering out for the top one to five and what you can see from there is that we’ve already cut our search down to 208 keywords. And you also see that those 208 keywords are still giving us a ton of traffic. And the trend over the last 12 months is a nice, progressive slope up into the right. So this is telling me that I’m on the right track. And then what I do from here is I make sure that the volume is something that is a little bit more manageable than what I might ultimately want.<\/p>\n\n\n\n
What to look for in keywords<\/h2>\n\n\n\n
What I mean by that is in the case where you’re starting a new website, you don’t want to go after keywords that are in the thousands of monthly searches, because you’re unlikely to actually rank for those yet. That’s something that you want to look after when you’re moving into the second phase of building your website. So in this case, what I really do is I kind of look at the things that are closer to maybe 500 or under a thousand in terms of the cap, and then what I’ll do is I’ll also add a keyword difficulty score of usually it really ranges, but when you’re first starting out on a website, If I say 30 or below is typically a safe place to start because that will actually also fall into SEMRush’s definition of easy or very easy.<\/p>\n\n\n\n
So these are the sorts of phrases where Google regularly cycles through content and shows whatever is more recent oftentimes. And so in this situation, these are really easy to rank for. So from here, you’re going to see that I’ve narrowed down to a hundred and 33 keywords. And here are some of the top results that are coming up for me. I see that some of these top results are goal area soccer, how long does it take to get good at soccer, soccer assist definitions, cut sock soccer.<\/p>\n\n\n\n
And so what I’m going to be looking for as I go through this list is are there any similarities in terms of the keyword phrases where I can start to bucket them together in order to create either a series of content or something in which it’s a cluster surrounding a particular topic in the niche that I’m thinking about.<\/p>\n\n\n\n
So in this case, I’m starting to notice things like goal area soccer, soccer assist definition. I see fullback soccer position. These are things that I would kind of classify as broad level definitions in this particular niche, as opposed to these other things that are more like questions, like frequently asked questions around soccer of how long does it take to get good at soccer. So what I would do if you’re following along with me in your own SEMRush account is categorize what are a few key buckets of content that I can create things around.<\/p>\n\n\n\n
So one of the ideas that I have so far are frequently asked questions around soccer. The other idea that I have is just definitions. So maybe it’s like a glossary or a dictionary around soccer. And as I keep working my way through the results here, I can start to see that that’s pretty much the bulk of the strategy of this particular person. It seems like there are some situations where they’re going after some more commercial terms like in terms of cut socks in soccer. But even when I go to this actual page, I see that it’s also still informational in which it’s answering the question of why do soccer players cut their socks.<\/p>\n\n\n\n
So what it would do from here is I would start to see what exactly is leading to the most traffic of my competitor. The reason why I always sort by the percentage of traffic first is because these are the things that are actually getting your potential competitor results. And so there’s no reason why you need to reinvent the wheel as opposed to put up an an equally efficient bid at getting that keyword. So I always start there, but then what I would do is I would consider to factor in some of these other things.<\/p>\n\n\n\n
And then from here, what I can do is I can actually just pull and export these results. And then actually just filter through this in Google sheets. <\/p>\n\n\n\n
But the high-level takeaway for you is from here, what I want you to do is I want you to identify three to five different categories of content that you might be able to work on based off of your competitor. And then separately come up with a backlog of 15 to 20 different keyword phrases that you would want to go after, as you start building this website.<\/p>\n\n\n\n
Another useful feature of SEMRush<\/h2>\n\n\n\n
Another super useful feature that I think SEMRush beginners don’t really make great use of is the SERP feature section. So this is something in which what you can do is you can actually sort by SERP features and then look for things like featured snippets, as well as people also ask sections.<\/p>\n\n\n\n
People also ask sections are great because they are so long tail that it’s super easy to rank for them. So what you can do is you can just at and sort by people also ask section on SERP, and then what you can do is you can see exactly which of the organic keyword phrases your competitor is ranking for that is getting one of those top spots in the Google results.<\/p>\n\n\n\n
So by sorting by these sorts of results, what you can see here is it’ll tell you when they are getting the featured snippet, as well as the people also ask phrase. So as you can see here, explainsoccer.com is currently getting the top placement featured snippet for everything about the goal area in soccer.<\/p>\n\n\n\n
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