Get my Free Digital Marketing Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nContent Page #2: Series pages<\/h2>\n\n\n\n
So once you’ve created that page, that leads us to the second type of page that you’re going to want to create for your early-stage SaaS business. So the next sort of page that you’re going to want to create is a series page. And these are the sorts of pages in which you identify some sort of content series that you can create at scale. What’s really important here is that you’re thinking about how you can use programmatic SEO or aspects of programmatic SEO in order to create a ton of pages at once.<\/p>\n\n\n\n
An easy example to show you this is going to be looking at BannerBear. They’re run by an indie hacker who’s recently been scaling up his business and he is doing over 300K in ARR. So as we take a look at BannerBear here, what I’m going to show you is how they’re using series in order to scale their content marketing. Remember, this is run by one guy for the most part.<\/p>\n\n\n\n
He’s obviously scaling out his team these days, but for the most part, he has done all of the marketing himself, and what you can see here in the top are the things that he’s created in terms of series. So he’s got something around image generation API, multi-image generation API, video generation API, and so on.<\/p>\n\n\n\n
And these are all landing pages that probably follow a very similar structure. They’ve got a key header. They dig into exactly how he addresses this particular problem. They even give an example so that you’re able to play around with his actual tool. And then what he does is he essentially creates this over and over again. Here, we’ve got the multi image API and he takes this same approach here, except this time covering multi images.<\/p>\n\n\n\n
So this sort of approach is really powerful for a number of reasons. The first reason is if you’re using a website builder like a Webflow, you can actually create a collection in which you can reuse that collection and then create a ton of different pages using the same base layout like this. So that’s essentially more or less what he’s probably doing to some extent on this page for BannerBear, and you’re able to just spin up all these different phrases. And the reason why that’s valuable is because in the case where I just want to go ahead and search that on Google, I can see that he’s probably ranking somewhere on the page. You can see right here, he’s ranking around in the middle to the end of page one, just for this sort of generic page that he’s come up with. And you’ll see this tactic used by a lot of businesses.<\/p>\n\n\n\n
Just to show you another example, you can take a look at a company like Venngage in which if you go to Venngage and you go to their footer, you can see all their different templates as well as Venngage versus everyone. So those are those alternative pages, and they’re essentially just repeating this sort of process over and over again with their template pages in which what they’ve done is they’ve thought about how they can integrate their product into a series of templateized pages.<\/p>\n\n\n\n
In this case, we’ve got infographic templates, but we’ve also got different types of infographics within that, as well as presentations, business cards, reports, human resources and things like that. Tons of companies take this approach. And the reason why is because it just works, it gets you a ton of pages. It allows you to really nest all of these pages as well. And you don’t have to focus as much in terms of the content quality, because you’re able to just create these pages in bulk and then see what actually ranks and then what doesn’t as well..<\/p>\n\n\n\n
Just really hit this point home. You can even take a look at a massive site, like Canva, in which in this case, if you just go to their design section of their site, you can see all the different categories in which they are taking this sort of ized approach. You can click on logos, and from here, you’ve got a logos landing page in which they’re working in their product, as well as creating all these different pages for queries around logos. And they take this approach over and over again.<\/p>\n\n\n\n
Content Page #3: How to cancel X content <\/h2>\n\n\n\n
So just to recap, before we head into the third type of a page, you can create when you’re in your early days of content marketing, in this stage, what you’re looking for is you’re looking for phrases like templates or any sort of core page where you can create a collection and then repurpose that collection format over and over again.<\/p>\n\n\n\n
One of the easiest ways to figure out the sort of content to create is to look for particular phrases in your space, and then add the word like examples, template, quizzes or things like that. All right. So we come a long way and we now are onto our third type of content. For this particular type of content, what you’re going to want to create is how to cancel X content. The reason why you’re going to want to create this content is because you’re going to be tackling the traffic that is searching to learn about how they can cancel your competitors. So it’s a variant of the first idea where you were tackling the alternative phrases. But now you’re going to tackle directly what happens when people are searching for how exactly they can cancel a competitor of yours.<\/p>\n\n\n\n
The reason why this is so important in the early days is because oftentimes you want to get quick wins and high intent in terms of your early efforts in your content marketing. And this is some of the highest intent you can get. Just think about it. If somebody’s hopping onto Google and searching how to cancel X, Y, Z, competitor of yours, then they’re probably pretty mad with or dissatisfied with your competitor, and they’re more than likely to actually want to try out your software.<\/p>\n\n\n\n
So in this case, as the example, going to look for how to cancel Salesforce, just like my first example in the CRMs I’m going to remove salesforce.com from the search results. And what I can see is that there are a few different pages around this content. You can see You can see there’s Zendesk has created a post on how to cancel your CRM.<\/p>\n\n\n\n
So if I just look at this, you can see that this person from the growth team of Zendesk is essentially talking about all the different ways that you can cancel your CRM. So whether that’s Salesforce, Copper, Pipedrive these are all competitors to Zendesk. So this is just intelligent content marketing because what this growth associate is doing at Zendesk is he’s targeting the people that are not satisfied with the competitors and essentially landing them onto their website where from here, what I might do is I’m might learn a little bit more about Zendesk, where I might click into starting a new trial and so on.<\/p>\n\n\n\n
So this is really effective targeting because what they’re doing is they’re getting some of the most dissatisfied customers of their competitors and directing that traffic away. The reason why this works so well is because oftentimes competitors will nest the ways to cancel their product, ’cause they don’t want those cancellations or they’ll have it in a support center that’s not actually SEO, optimized. So it’s a really easy term to actually chase after.<\/p>\n\n\n\n
Bonus tip<\/h2>\n\n\n\n
And as a bonus tip, what you can also do is you can look at what the people also ask phrases are around your competitors when you’re searching for them. So what I mean by that is if I go back into my search results here for how to cancel Salesforce, you can see there are some other questions like how to cancel formstack, how to cancel Copper CRM, and I can just expand these out, and then right here, I’ve got more phrases that I can create content marketing around.<\/p>\n\n\n\n
So, what I might do in that situation is I might search for something like how to cancel Pipedrive and then expand out all of the different people also ask phrases, see what’s relevant for that particular piece of content marketing, and then create a piece of content marketing that answers the key people also ask questions that people are typing in. Things like how do I cancel my Pipedrive description or how long is the Pipedrive free trial, how do I delete a company from Pipedrive and so on.<\/p>\n\n\n\n
If you liked this article, be sure to check out my YouTube channel<\/a> to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning how to use paint SEO to generate new content ideas.<\/p>\n\n\n\n