Get my free new Biz Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nStep #4: Listen to feedback<\/h2>\n\n\n\n
That naturally leads us to step number four, which is to listen to the feedback from the people that you are selling to. So at this point, you have all these different prospects that you’re trying to sell your offer to. And what you want to think about is what are people actually telling you? In my case, for example, I priced my first study guide at about $10. And what I noticed was that it was selling really well. I was getting 10, 15, 20 customers at that point in time.<\/p>\n\n\n\n
And so what I knew as well was that this was probably going to be a problem if I had too much distribution. And so what I needed to do was I need to make sure that I was getting the right customer. Because I didn’t want to get in trouble as well in terms of making a study guide and selling it at school as opposed to outside of school or something like that.<\/p>\n\n\n\n
So from there, I would start to build up my base of customers. And then I also started to understand in the overall greater scheme of things how to value my own product or service. It’s really important that as you start your business in high school, if you notice that a hundred percent of the people you’re telling about your offer are accepting your price, then it means that you can increase your price.<\/p>\n\n\n\n
So step number four is to really listen to the feedback and think about what is going well and what is not going well with your pitch. In the case where you’re getting nobody to actually accept or want your offer, then that means that you probably have overpriced yourself or your offer is not providing enough value to the person that you’re trying to help.<\/p>\n\n\n\n
Step #5: Double down<\/h2>\n\n\n\n
The fifth step is to either pivot or double down on what you’re working on. So at this point in time, you should have some sort of offer service in place and you should be getting some feedback about that.<\/p>\n\n\n\n
And this is the point in which you know whether or not you’re on the right track because in the case where you’re on the right track, you would have already had your first customer agreed to want your offer or service. But in the case where you haven’t yet, then you’re going to want to adjust that and then go back to an earlier step in time.<\/p>\n\n\n\n
Step #6: Deliver on your offer<\/h2>\n\n\n\n
Once you’ve figured that out that leads us to step number six, which is where you’re going to actually want to deliver on your offer. So, in my case, when I was creating study guides, I had to actually print out those study guides make them nicely formatted, and also have those little side binders that you can make so that it looked a little bit more polished and then give it to my classmates.<\/p>\n\n\n\n
And from there, it was all about getting their feedback about that study guide and seeing whether or not they felt like that study guide really helped them in their studying for the next history test. When you’re delivering on your offer, I want you to get into a habit of over-delivering on what you actually promise.<\/p>\n\n\n\n
And what I mean by that is in my situation, what I would do is I would not only give the study guides, but when it came to us, starting to work on the next unit, what I would do is I would actually start to create the bare bones framework for the next study guide, and then give the customers that have bought the last study guide, the preview, or some snippets of the next study guide in order to help them as we were still learning the units.<\/p>\n\n\n\n
This is where you really want to think about how can you make yourself stand out from the rest of the pack. In the case where you’re providing some sort of service, like a pool cleaning service, then what you want to think about is what can I do that’s different than every other professional pool care company or something like that to really make somebody want to stay with me and stand out from the rest of the pack.<\/p>\n\n\n\n
That may just be something as simple as making yourself cheaper than a professional service, or it could be some other value add package that the other services would charge a lot more for, or not even include in their baseline of products.<\/p>\n\n\n\n
Step #7: Get reviews and create a flywheel<\/h2>\n\n\n\n
Step number seven when it comes to starting a business in high school is to get reviews and then create a flywheel for your next customer. What I mean by this is if you’re making your customers happy, then they should be more than happy to leave you a review somewhere or to speak well about your product or service. And from here, what you want to think about is how you can activate your happy customers to help you find your next customers.<\/p>\n\n\n\n
So when I left in my study guides back in the day is I would leave a call to action on the last page, which essentially said, if you found the study guide helpful and worth your time, then you can save X, Y, Z dollars off your next study guide if you invite your friend and have them use the code XYZ, and essentially what this did was it started to condition my customers to be advocates for my own product or service.<\/p>\n\n\n\n
If you just think about the different apps that you use on your phone and whatnot, they do the same thing in which once you are showing that you’re happy with their product or service, they’ll show that pop-up where it asks you to leave a review for their business, or they’ll actually have referral section where you can then copy that referral link and then send it over to your friend to invite them to that product or service.<\/p>\n\n\n\n
And the reason why this is really powerful is because once you have a pool of happy customers and then it’ll make it even easier to then find your next customer and expand out your pool as well as your business.<\/p>\n\n\n\n
If you liked this article, be sure to check out my YouTube channel<\/a> to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning how to start a business as a high school student.<\/p>\n\n\n\n