article where I covered The Money Guy Show<\/a> on how they’re monetizing, you’ll know that this is analogous to their low ticket offer around the net worth calculator tool. In this situation, Our Rich Journey has created a workbook that’s $20, and with that, you get this workbook that you can use to help you calculate different things related to what their channel talks about.<\/p>\n\n\n\nAnd from here, you have a pretty standard landing page, but the key thing that you should take away from this is that there is a low ticket offering from our rich journey for people to become paying customers of their particular product line.<\/p>\n\n\n\n
The next thing that you’ll notice though is at the top, they have some other courses that they’ve also started to pitch. And one of them is the move to Portugal course. So in this situation, they are relating back to their own core story, which is, they are two US expats that have essentially moved to Portugal to live in early retirement lifestyle. And so what you can see here is that this course is a four hour course where they are teaching people how to do the same thing, and the price for this course is $300.<\/p>\n\n\n\n
And with something like this, this is a very niche course, but it’s really specific, and I like how it’s positioned because in the last few years, with the growth of financial literacy or the interest in financial literacy and things like that, there’s been a lot more US-based people that are thinking about moving to Portugal.<\/p>\n\n\n\n
And so this is something that they’re able to take advantage of as people that have actually done that and have the story as well as the following to really lean into monetizing that story. So in this situation, this is also a great form of monetization because it’s a different format. It’s a higher ticket offer in which people are paying around $300, which if you think about that $300 for four hours, that’s paying about $133 per hour of content. And so overall it’s still a pretty reasonable course for the overall topic here, since they are really talking about a very important topic, which is completely relocating the place that they live.<\/p>\n\n\n\n
Other ways of monetization<\/h2>\n\n\n\n
And then if we go back into their site as well, you’ll see that they have some other courses like their F.I.R.E Mastery Course, as well as their Investing Course. And so when you go into this, you can see their masterclasses here. Again, for our course, as we scroll down, we can see that the price for this course is lower ticket. It’s $175, but what you should hopefully be taking away from this is that they’ve clearly thought through what exactly does our audience care about a lot. In this case, their audience cares a lot about the stock market. They care a lot about the fire movement. They care about these sorts of topics. And so this is what they’re creating with these sorts of offerings.<\/p>\n\n\n\n
They are creating different ways for people to learn more in-depth of what they may cover in YouTube videos. And what you’ll see is that they break down their modules this way in which they’ve got an intro, an overview, they’re digging into each of these different things. And that’s not to say that they haven’t already taught this content on their YouTube channel, but having this sort of organized way is within itself one form of delivering value to your viewers. So in this situation, Our Rich Journey has this course.<\/p>\n\n\n\n
And then the last thing that they have is this new offering that actually sparked the inspiration for this video, which is they have a 365 day program where they’re really trying to build up the community for them and their followers. So you can see here, they’ve got an open enrollment by the end of this year. And if you learn more, what you’ll see is that if you were to buy this course, it’s going to be $397.<\/p>\n\n\n\n
So they’re clearly testing the highest form offer that they’ve had so far. And they’re probably going to continue to test this and iterate on this model and see what works from this particular dry run before they then re spend this course or offering and then continue to be able to help more people in their audience and a more personal way.<\/p>\n\n\n\n
Key Takeaway<\/h2>\n\n\n\n
What can you take away from Our Rich Journey’s example though? What you can take away is that in the case where you build up your expertise and talking about a particular topic, you can create a variety of offerings that appeal to the different niches of your audience.<\/p>\n\n\n\n
If you found this article helpful, be sure to check out my YouTube channel<\/a> to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might also benefit from learning how to monetize your passion and scale it even further.<\/p>\n\n\n\n