Get my free new Biz Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nHow Xiaomanyc monetizes his channel<\/h2>\n\n\n\n
Well, the first way that he’s doing this without ad revenue is through sponsorships, and you can tell that when you go into his videos. If we go ahead and look at this video, when we start playing it, you can see that it includes a paid promotion. And so he’s doing sponsorships where he’s getting paid to integrate different products into his videos. But aside from that, the other way that you can tell how he’s monetizing things is through his video description section. He’s got affiliate programs that he’s working with in order to drive people to these different programs.<\/p>\n\n\n\n
So in this situation, what you can see is that Babbel was the sponsor, and he’s probably getting a kickback with respect to every single subscription that signs up on Babbel. But also what you can see is that in the footer section, there is a new section that he’s recently introduce in the last year as a new revenue stream for his channel.<\/p>\n\n\n\n
But the other new revenue stream that he’s introduced to this year has been his courses. And so what you can see is that he is selling a Chinese course here, and we’d go ahead and click into that course, what you will see is that he is selling a course on how to have a conversation in Chinese on the street within 10 weeks.<\/p>\n\n\n\n
Why is this a really powerful course? Because there’s a clear outcome of what exactly you’re going to learn in a certain period of time. So when there are clear outcomes, it makes you way more compelled to actually want to buy that course than say, for example, buying the Rosetta Stone course on Chinese one. This is a much more clear outcome, and from here you have a standard landing page he’s talking about all the different things that you’re going to learn in this particular course. And what’s really important to me though, is to just figure out how exactly is he pricing this. So if we go ahead and click that we can see that this course is $147.<\/p>\n\n\n\n
The numbers get really crazy though when you remember that he has 4.34 million subscribers. Even if you just were to take the case of .001% of his subscribers buying this course, or 4,340 people, that would mean that he’s making around 64 grand from his course alone. That said that’s a really low conversion rate. And I wouldn’t be surprised if Xiaoma actually has even more people sigup for his course. So if, instead we just speculate that it’s half a percentage point. So in other words, .005%, that would mean that there are 21,700 people that have bought this course. And in that situation, what that means is that Xiaoma made around $3.2 million from his course.<\/p>\n\n\n\n
Now there’s no clear way to know the exact numbers for Xiaoma, but this should just give you a good example of the power of having an audience in today’s day and age. With this 4.34 million subscribers, even the smallest of percentage points means a substantial outcome in terms of the monetization abilities for Xiaoma.<\/p>\n\n\n\n
And the reason why I know this is working for him is because a few weeks ago I saw a community post on his channel in which what he was advertising was the pitch for his next course, which is that he’s going to be launching a Spanish course, which I’m imagining is going to be very similar to his Chinese course.<\/p>\n\n\n\n
Big Takeaway<\/h2>\n\n\n\n
What you hopefully take away from Xiaoma’s inspiring story is that sometimes it takes time to really figure out exactly how to monetize your passions, but there always is a way to do so, especially in today’s creator economy.<\/p>\n\n\n\n
So it’s really impressive to see that Xiaoma has been able to monetize so successfully with this Chinese course. He’s now making a second one, and over time, I can only imagine that he’ll be able to continue diversifying his course offerings so that there are 5, 10, 15 courses out there. And from there there’s going to be a global total addressable market for him to be buying his courses.<\/p>\n\n\n\n
This is really just scratching the surface of Xiaoma and the ways that he monetizes. He has other opportunities in terms of the channels that he runs aside from the two that I showed you today. <\/p>\n\n\n\n
But it goes to show you the power of having distribution and leverage in the creator economy. If you can create something once and then use it thousands of thousands of times over, it essentially becomes free marketing for your leads to then become members of your particular course or whatever product and service you are selling.<\/p>\n\n\n\n
If you found this article helpful, be sure to check out my YouTube channel<\/a> to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might also benefit from learning how you too can monetize your passion using the creator economy to your advantage.<\/p>\n\n\n\n