Get my free Sales Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nSo let’s say for example, you are running a CRM company and you want to help somebody move everything into a new CRM, or you want them to be able to manage their entire pipeline from start to finish? One way you could do that is by pitching some sort of workshop of how to migrate everything into a CRM in under 60 minutes.<\/p>\n\n\n\n
And by having that sort of clearly framed offer in which it’s clear exactly what the outcome will be from that time period that they spend with you, it can become a really powerful way to convert somebody in your funnel. What we then do is we would have 30 minutes in which we talk about some of the common challenges that people have when it comes to moving something into a CRM, and then we’d spend the second portion of that presentation to actually show how to migrate things into our particular CRM product.<\/p>\n\n\n\n
So by the end of it, every single person that attends the particular workshop should have their own trial account with your product or service that also solves the clear problem that they’re facing in their day-to-day lives.<\/p>\n\n\n\n
That’s exactly what we’ve done in our particular situation, in which we’ve taken a core problem, that our prospects are always facing. We’ve educated them on that problem for 30 minutes. And then the second portion of that workshop is showing how they can create a free account and start directly tackling the problem that we just talked about in the presentation.<\/p>\n\n\n\n
By having this sort of combination of an educated experience, as well as an immersive experience that they are actually taking part in learning and solving their own problems, it really empowers the end user to want to look for deeply into your product or service later on. And overall, what we’ve seen from this cohort-based approach is that for every registered we have, one in two will more or less create an account.<\/p>\n\n\n\n
So there are naturally going to be some people who, as you get into the second portion of the interactive component are going to drop off because they don’t want to create an account for whatever reason. But in most situations, you will find this sort of targeted approach to account signup and creation to be very, very powerful for you in terms of 10 X-ing or just significantly increasing your overall conversion.<\/p>\n\n\n\n
How to apply this approach<\/h2>\n\n\n\n
In the case where you apply this approach for your own startup or business, what I recommend you also do while you’re creating accounts for people is to have some sort of flow where you integrate with a Calendly or some other calendaring app to also have them book a time with your team a week from now from your presentation.<\/p>\n\n\n\n
The reason why is because what we have found is that by having that sort of check-in point built into their trial experience, it increases the overall conversion rate of people. Because they’re able to get their questions answered as well as have another human touchpoint to essentially bounce off different ideas or applications of how they might be thinking about using your service.<\/p>\n\n\n\n
It’s pretty crazy to think about how one small tweak can really make a world of a difference, but oftentimes just framing an alternate offer can be a great way to maximize the existing list you already have. In our situation, we’ve taken a list of a few thousand folks that have attended our other workshops and pretty much just remarketing them with alternate offers like these, to get them to the point where they are ready to create their free accounts.<\/p>\n\n\n\n
And on average, we’re seeing about the same conversion rates for these people as for normal or inbound organic traffic. And what that should show you is the power of having an offer that speaks to your prospect.<\/p>\n\n\n\n
If you found this article helpful, be sure to\u00a0check out my YouTube channel<\/a>\u00a0to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might also benefit from learning how to increase live webinar conversion rates for your business or startup.<\/p>\n\n\n\n