Get my free New Biz Jumpstart Kit! <\/a><\/div>\n<\/div>\n\n\n\nDigging into the website<\/h2>\n\n\n\n
So in this particular example in 2020, this website was making about 5.5K in Amazon affiliate commissions, and yet when we compare it to the next year, this number has pretty much dropped in half to about 3.2K at the time of this recording.<\/p>\n\n\n\n
Digging even further into the data, what you can see is that in the year 2020, I gave Amazon about a hundred and nine thousand clicks from this website versus in 2021, I was giving around 82,000 clicks. Yes, my conversion rate has gone down from 5.15% to about 4.3%, but that being said, the order of magnitude difference in the clicks from 2020 to 2021 are not equal to the magnitude of the change in my affiliate commissions.<\/p>\n\n\n\n
In other words, my clicks did not drop more or less in half like it has here in terms of almost being more or less cut in half in terms of my commissions. If I were actually doing the math behind it, making around 3,100 versus 5,400 is close to a half drop in terms of Amazon affiliate revenue. And what you can tell is that it doesn’t actually reflect in terms of the click difference that I had on the websites year over year.<\/p>\n\n\n\n
Sure again, there was a difference in conversions, but that cut in overall commission was the bigger influencer for this particular site.<\/p>\n\n\n\n
On the flip side of things, though, what you can see in the second example is that I’ve got a website here in which in 2020, it made about $205. And then in the year 2021, it’s made about $666.<\/p>\n\n\n\n
And the difference here when we start comparing the commissions is I can see here that we have about 4,200 clicks in 2020 versus in 2021, I’ve actually had around 28,000 clicks. So clearly what you can tell here is I sent a lot more clicks on the second site at the same time, though, the thing that’s different about this particular site versus the first example is that the first site really only launched after Amazon had already made their affiliate commission changes whereas the first site was already existing and doing well on Amazon affiliates before the commission change of 2020.<\/p>\n\n\n\n
So in this example for this second case, what you can tell us that when the affiliate commission rates are more or less stable, it can be pretty reasonable to expect that you can get a decent amount of affiliate commissions for driving a meaningful enough amount of traffic over to Amazon.<\/p>\n\n\n\n
From this example, I hope you learned that you shouldn’t rely on just a single source of revenue for any online project that working on. Nowadays, my websites are much better diversified to include things like info products, as well as other affiliate programs that have higher margins than Amazon, and also display advertising.<\/p>\n\n\n\n
Big Takeaways<\/h2>\n\n\n\n
Overall though, here’s what I would tell you. If you’re thinking about starting to use Amazon affiliates, whether it’s for your YouTube channel, your websites or things like that. I say, go ahead and do it. If you can’t find another affiliate program that has a better rate for you, there are a lot of great alternatives out there such as impact marketing as well as other websites where you can sign up for different affiliate programs. But essentially you should always expect that Amazon affiliate is going to be one of the lowest affiliate commissions out there for all the different programs out there.<\/p>\n\n\n\n
There’s a good side to that though, which is in the case where you are just talking about more or less anything you can rely on there being some sort of product on Amazon that you can direct traffic back towards in that case where you’re looking to monetize your content in some way.<\/p>\n\n\n\n
Taking a step back though, and thinking about it in the context of your overall business or side hustle though, I would not rely on Amazon affiliate commissions for your primary revenue stream. If, for example, you’re running that YouTube channel, you’re going to want to actually have different products or courses and things like that to diversify your income streams and on the same side with your websites, you’re going towant to make sure that you’re not purely an Amazon affiliate website.<\/p>\n\n\n\n
It’s really volatile in those situations. And if you really want to see it for yourself, you can check out websites like flippa.com or Empire Flippers to see exactly just how volatile having a pure Amazon affiliate website can be.<\/p>\n\n\n\n
If you found this article helpful, be sure to check out my YouTube channel<\/a> to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might also benefit from learning if it’s still worth it to use the Amazon Affiliate Program for websites.<\/p>\n\n\n\n