Get my Free Digital Marketing Jumpstart Kit<\/a><\/div>\n<\/div>\n\n\n\nDigging into Hotels with Pool’s Ahrefs Profile<\/h2>\n\n\n\n
So let’s go ahead and take a look at how they’re doing on Ahrefs. We now know all about the structure of hotels-with-pool.com. But now we want to know whether or not their strategies even working to do this. We need to dig into Ahrefs. <\/p>\n\n\n\n
Digging right in though, I’ve gone ahead and typed in hotels-with-pool.com into Ahrefs and I can learn a lot about this website from here. The first thing that I noticed is that they are ranking for 64,000 organic keywords, and they’re getting a traffic value of around 28 grant. Furthermore, what I can see is that their referring domains have actually been going up over the time period of the last two years.<\/p>\n\n\n\n
What you can also see as that, when I dig into the organic search section, they have gradually been growing in organic search reaching an all time peak as of right now. Since starting this website around mid to late 2019, they have just written this curve all the way up, which tells me at the very fundamental level that hotels with pool’s strategy is indeed working.<\/p>\n\n\n\n
Another thing we can do is we can dig into their top pages. When we dig into their top pages, we’ll be able to see exactly which pages are giving them the most traffic. As I scroll through here, I can see that are tons of pages all around different locations. We have Manchester, Dublin, Chicago, Edenberg, Calgary, New Jersey and so on. So right off the bat, I know that they’re doing well with this page strategy.<\/p>\n\n\n\n
The other thing I can see is that there’s a ton of traffic being estimated for these pages. Some of them is high as 1500 from a single page from the Manchester with pool site. And you can see that these phrases, that they’re ranking for things like Manchester hotel with pool, hotels in Dublin with pool.<\/p>\n\n\n\n
How they built their website<\/h2>\n\n\n\n
And again, we already went over these pages, but they’re essentially using a long form content strategy in which they’re targeting these long tail phrases for their particular site. And then when we start getting into their organic keyword section, we can also validate what we just saw in the organic pages section.<\/p>\n\n\n\n
When we dig into this, we can see that there are a ton of phrases that are long tail, that they’re ranking for that have thousands of monthly searches. There’s thousands here, there’s hundreds here, and they are all ranking in the top five spots for a ton of these. This is really powerful because you’ll notice that all of these keyword difficulties are very low.<\/p>\n\n\n\n
In fact, they’re all coming in green pretty much. And so right off the bat, I know that this is working for hotels with pool. And another cool thing that I noticed when I was digging into their website is that if we go back into the overview tab and then we go to the organic search section, you’ll notice that in a top competitor section, there’s going to be a very similar site that appears that’s called hotelswithprivatepool.com.<\/p>\n\n\n\n
So I went ahead out of curiosity to see exactly what this site was about. And lo and behold, you’ll notice that it looks incredibly similar to the site that we’re evaluating right now. In fact, it’s the same core theme, re-used all over again, but presumably for the specific query of hotels with private pools all over the world. And we start scrolling down on this site, you can see that it’s made by the same people Anna Holt in this case.<\/p>\n\n\n\n
So what you’ll notice is, again, this is the original site. In this case, it’s Anna Holt as well and Isa Weber. But what you’ll see is that it’s pretty much using the same formula all over again. And I went ahead and took a look at what this site is doing in Ahrefs. And you can see that even with this hotels with private pool site, they’re actually ranking for around 17,000 organic keywords, along with over $6,000 in traffic value. So this just goes to show you that this strategy is absolutely working for them. <\/p>\n\n\n\n
How much they are making from this approach?<\/h2>\n\n\n\n
But the next question I wanted to ask was how much might they be making from this particular approach and answer that I didn’t have a clear answer, but I was able to find from another website, an estimate of booking.com affiliate commission rates and how it’s structured.<\/p>\n\n\n\n
And what you’ll see from this table is that at the very beginning, booking.com gives a 25% commission rate. So what they do is they give you a percentage cut of their overall commission for referring people to these different accommodations. So the example, this particular blog site is that if somebody were to book an accommodation worth a hundred dollars and booking.com were to make 15% of that cut, so $15, they would give you 25% of that $15, which is $3 and 75 cents.<\/p>\n\n\n\n
Now that might not seem like a lot, but I want you to remember that there are thousands of people searching for these phrases and that the accommodations are likely going to be a lot higher than just a hundred dollars. In fact, it shouldn’t be alarming to think that you might be spending a thousand dollars on your accommodations.<\/p>\n\n\n\n
So in that case, even just using this example here, that might mean that somebody is going to make 37.50 for one respective booking. And that’s really powerful because if you just imagine with me for a second on both of these respective domains, that there are hundreds, if not thousands of people visiting these websites, that means that there is a ton of monetization possibility for the owner of this website.<\/p>\n\n\n\n
The other thing that’s really cool is that I went ahead and just try to search for some of these phrases to see whether or not I could come across one of their sites in the wild. So to do that, just to show it to you guys, I’m going to open up a private tab. And what I can do is I can search for hotels with private pool. And you will notice that it’s not the number one result because Google was taking that for themselves and they want to earn their own commission, but it is the number one and number two spots in which they have the top 20 hotels of private pool in Barcelona. And they also have the top 18 pools with pool in Barcelona.<\/p>\n\n\n\n
So that just goes to show you that this is absolutely working for them. And it makes a ton of sense as to why they have taken this strategy and replicated it over and over again. Now that we know that this is working, let’s dig into four lessons that you can learn from this example.<\/p>\n\n\n\n
What can you learn from this?<\/h2>\n\n\n\n
From studying this website, I think there are a few key lessons that you yourself can take away. The first one is that you don’t need to have a complicated website in order to draw some meaningful traffic from Google. In this case, these guys just have a homepage followed by a massive dump of different pages of different location pages that is replicated over and over again. They don’t even really go too deep into self-bouldering or things like that in terms of creating different hubs and spokes.<\/p>\n\n\n\n
The second thing that you can take away from this is that going after long tail phrases can be really really powerful when you start stacking long tails on long tails. In this case, when we dug into Ahrefs, we saw that all of the keyword difficulties they were targeting were pretty much below 10. And so this made it so that these pages were really easy to rank for right out of the gate.<\/p>\n\n\n\n
The third thing to take away though is that you’ll notice that these sites weren’t started just yesterday. In fact, these sites were starting more than two years ago, and since that time period, they’ve had to consistently create new and refreshed content in order to rank for these particular phrases. So you shouldn’t expect wins from an organic side in just a day or a few weeks of releasing content.<\/p>\n\n\n\n
And then the fourth takeaway I want you to remember is that there are a ton of ways that you can monetize your website. In this case, they are monetizing through an affiliate program with booking.com. However, there are tons of other extensions of this that they could start to do. For example, they could start to capture emails and then sell info products in terms of how to identify the best pools in different places with hotels or something like that. Or they could come up with different travel guides that they could sell based off of their expertise.<\/p>\n\n\n\n
Whatever it may be, once you have traffic, it is meaningful because then you can convert that traffic into sales. Hotels with pool is one of just many websites that’s implementing this same exact strategy. So in the case where you haven’t already started tackling your long tail phrases, you might benefit from just searching for best of in your respective niche and going right after that.<\/p>\n\n\n\n
If you found this article helpful, be sure to check out my YouTube channel<\/a> to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might also benefit from learning <\/p>\n\n\n\n