Get my Free Digital Marketing Jumpstart Kit<\/a><\/div>\n<\/div>\n\n\n\nDotdash content marketing strategy<\/h2>\n\n\n\n
Throughout the last 10 years, Google has prioritized really emphasizing topical and domain authority over the years, as opposed to the earlier days where you might have a broad-reaching website on a variety of different niches. So when you’re searching for something like gardening tips, you might come across a smaller website that’s outranking, a bigger one just because Google thinks that they cover that particular niche within the niche better than that bigger website. And this is something that Dotdash has essentially replicated over and over again.<\/p>\n\n\n\n
Every few years, if you visit that brand’s page, you’re going to see that they have opened up a completely new website around some particular area of authority.<\/p>\n\n\n\n
And what’s really interesting about all of these domains is that they are all big moneymakers for the most part. There are things around liquor and travel. And there are also things around money. And so, you know, that advertisers are going to want to be spending a lot of money on Investopedia because Investopedia is going to have a really high conversion factor of which if I am a TD Ameritrade or Fidelity, looking to get people to create new accounts, people that want to get educated on finance are going to want to be more likely to actually open that account.<\/p>\n\n\n\n
So what you can see here is Investopedia is a master domain site that essentially covers a ton of different content around these particular topics. And when you click into any of these particular posts, especially in the education side, what you likely to come across is an expert having written that guide.<\/p>\n\n\n\n
And that’s really where things have scaled really well for Dotdash. You’ll notice how they have essentially had Jean folder here who has over 15 years of experience as a financial writer talking about the best investments for military families. So this is going to have way more authority than the Joe Schmo that’s making a website around investments for military and families, just because they have the background of the domain ranking of Investopedia, coupled with the authority of the actual writer and then pretty good content overall as well.<\/p>\n\n\n\n
In the case where you’ve ever stumbled on a Dotdash website, you know that they all follow a very similar format. They always follow on page SEO principles in terms of having the core heading as well as the breadcrumbs, they always follow some sort of best of post or listicle post or comprehensive post on a particular phrase that has long tail traffic if you were to run it through a tool like keywords everywhere. And they always have clear navigation on the left-hand side as to some of the different topic areas. And they also do a ton of interlinking.<\/p>\n\n\n\n
So notice how, as I hover through this post, all of these things are interlinking between other articles on Investipedia. The reason why is because Investopedia wants you to stay on their site. And so this is something that is just done at a massive scale, and it generates a ton of revenue.<\/p>\n\n\n\n
Dotdash as a fastest growing business<\/h2>\n\n\n\n
In fact, if you were to look at to this Axios post, IAC has a ton of different businesses, but Dotdash is their fastest growing business. And what you can see here is that in the last two quarters in Q1 of 2021, Dotdash generates $65 million in revenue and in the second quarter, $73 million in revenue.<\/p>\n\n\n\n
So I just doubled that and I can assume that they’re going to generate at least 275 plus million in revenue. I would guess actually though, that their estimate is gonna be closer to over 300 million. Because if you just look at the historical trends, a lot of the advertising dollars are going to come in Q4 of this particular year.<\/p>\n\n\n\n
So this is really powerful because what Dotdash has realized is that if they just create new content because they have so much domain authority, they’re likely to rank really quickly for that content. And as a result, generate even more money. So you can see here how they are making investments and they’re also doing things like acquiring several new sites, like Simply Recipes, Serious Eats, Liquor.com, Treehugger, and so on.<\/p>\n\n\n\n
So what you can see is that since they realized that this strategy works, they’ve just been emanating every single company that needs to potentially fall into their brand because they think it’s a domain where they can really have some clout in that particular area of expertise.<\/p>\n\n\n\n
What I hope you realize from this is that Dotdash has essentially used the same principles that we teach on this channel to getting organic traffic over time. The only difference is that Dotdash just has way more resources than you or me. And they have been doing this at a massive scale that you’re regularly updating their posts, they’re regularly creating new posts, they’re regularly interlinking. All of these principles are the same principles that we learn on this channel.<\/p>\n\n\n\n
And so what you can take from this is that if you just find the right niche for yourself, as well as create content consistently over long periods of time, you too can also grow your audience over time and earn revenue from that audience. We are in an unprecedented time in which it is easier than ever for you to also own a piece of the pie.<\/p>\n\n\n\n
So if Dotdash is not inspiring to you, I don’t know what it is because it would be awesome to just have a digital holding company that has 14 different brands or so, all diversified that all generate revenue pretty much like a real estate empire source. In fact, I would argue that that’s an even bigger opportunity than just having a real estate empire, because you actually have the upside of the internet on your side.<\/p>\n\n\n\n
If you found this article helpful, be sure to check out my YouTube channel<\/a> to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might also benefit from learning the digital marketing strategy Dotdash used to generate $275+ million a year.<\/p>\n\n\n\n