Get my free Facebook Marketplace Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nMediocre Facebook Marketplace Example: Grey\/Blue Sectional Couch<\/h2>\n\n\n\n
Alright, so in this next example, we have a grey\/blue sectional couch, and there’s a few things that we can note off of this listing. <\/p>\n\n\n\n
The first one is that it’s already been listed for five days, and it doesn’t seem to be flying off the shelves, it’s being listed at $250 and it has to be picked up. Just right off the bat, that description is terrible. And the reason why is because it’s obvious the couch needs to be picked up that’s why you’re listing it on Facebook Marketplace. But the other thing is that if we ask ourselves that key question of, am I making it easy for my potential buyer to buy my item? The answer is clearly no. There’s so many questions that come to mind when I’m thinking about this listing. <\/p>\n\n\n\n
For example, what are the dimensions of the couch? I’m not a professional couch buyer, but that’s the first question I want to know is, is this even going to fit in my living room or wherever I want to put it in my particular apartment or house? The next thing that I’m wondering about this picture is does this couch come with the cushions? It’s not super clear from this image because you haven’t really staged it properly, or at least included in your listing what’s included and what’s not included in the $250 deal. Other things I’m wondering is when would you like me to pick up this couch if I’d like to buy from you, or what is the payment method? and so on. <\/p>\n\n\n\n
So let’s dig into how we would improve this particular listing. <\/p>\n\n\n\n
The first thing we need to improve is the title. To improve something like this, we could do something along the lines of XYZ brand grey\/blue sectional couch, good condition, seats six comfortably. And in this particular title example, what we’ve done is we’ve covered so many more basis. For example, if somebody really likes XYZ brand, then they will just search for XYZ brand in Facebook Marketplace when they’re looking to buy their next couch. So that’s an audience that we wouldn’t have covered in our original listing. But now we cover it. <\/p>\n\n\n\n
Another thing that I do to improve this listing is I’d include more than one image, for example, are there any potential nicks in this couch on the sides, which is especially the case with normal couch wear and tear? Or for example, what is the back of the couch look like? Are there any potential issues there that you need to disclose to your potential buyer? <\/p>\n\n\n\n
To improve this listing even more, you could tell me one or two benefits of this couch. For example, maybe it’s great for dinner parties up to eight people or more game nights have up to eight people. Another way you could entice me as a potential buyer is to tell me how much this couch is retail. So including those sorts of price savings in terms of percentages or dollar amounts can be an easy way to entice other potential buyers. And lastly, new photos that would show how it fits into a broader living space. <\/p>\n\n\n\n
So after making a few tweaks, our couch listing might look a little something like this, ABC brand grey\/blue sectional couch, good condition, seats six comfortably. <\/p>\n\n\n\n
In our bullet points we would include things such as the dimensions are x by x, fits in most standard living rooms. It’s it was owned for three years in good condition with no stains, the left corner has a small nick from a prior move, cushions are included. This is a great couch when it comes to hosting dinner parties, or movie parties for up to six people at a time. I’ve hosted two Super Bowl parties with this bad boy, suitable for those who lack a guest bedroom. Had friends crashed on this couch comfortably for several times over the years. Paid $750 so you’re saving 67% send off retail. Prices not open to negotiation, we’ll drop the price $50 if you pick up in 48 hours. Venmo or cash. Pick up in location any day of the week, except Wednesday, and boom, just like that, in a few minutes, we’ve taken this couch listing from ehh to awesome. <\/p>\n\n\n\n
So what we’ve learned from these two examples is that by simply taking a step back and thinking about how to position our listings from the lens of a potential buyer, we can make our listings so much more attractive. <\/p>\n\n\n\n
Before we head into our last example, where we’re going to take an already good listing and make it into an even better listing, I’d love for you to hit that like button and subscribe if you haven’t already to join the community, as well as comment below, what have you found most helpful in walking through the first two examples. <\/p>\n\n\n\n
Good Facebook Marketplace Example: Nikon 35mm F1.8 ED FX<\/h2>\n\n\n\n
Now let’s jump into the last example. In this last example, we have a Nikon lens that is for sale. It’s been listed for over a week in electronics and computers and that’s to be expected because it is a high ticket item. However, right off the bat, what we can tell is that this is worlds better than the first two listings that we saw. <\/p>\n\n\n\n
In this example, we can see that there’s a set of high quality photos. We also have descriptions as to how this item was acquired and any potential downsides to the item of buying it used. For example, the seller tells us that the glass is clean, except for some cleaning marks at the rim, there’s some internal desk, not sure where it came from, but I’ve been able to use the lens without issues. So right off the bat, we’re being very upfront and honest in our listing, and so this listing is pretty good. <\/p>\n\n\n\n
Now let’s dig into how we can make this listing even more compelling for a potential buyer. The first thing that I would do is I would look up this lens online, I want to understand how do other camera sites list this particular lens and position some of its benefits so that we can start writing in those benefits to potential buyers on Facebook Marketplace. So in this first area, if I were to improve the title, I’d probably revise it to something along the lines of Nikon AF-S NIKKOR 35mm f\/1.8G ED lens, excellent condition, compact prime wide angle lens. <\/p>\n\n\n\n
The reason why we do this is because now we cover a few bases that we didn’t cover in our original listing. We’re mentioning that this is a prime lens. So if somebody searches prime lens and Facebook Marketplace, this listing will now show up. Looking at the photos, what I would suggest is swapping the first photo with the third photo, and the reason why I would do this is because I think the third photo is the most visually appealing. It isolates just the lens itself and doesn’t have the distraction of the box in the corner. In terms of improving the positioning of the actual listing, I would probably use actual bullet points or dashes to make it easier for prospective buyers to work their way through this listing. <\/p>\n\n\n\n
Here’s an example of how that might look. Bought used from B&H in 2017 and still works great. The glass is clean except for cleaning marks at the rim, some internal dust but it hasn’t been an issue. Perfect for portraits or everyday shooting. It was my first upgrade from the kit lens. Silent wave motor gives precise autofocus performance that can be switched to manual focus. Paid $400, you save 38% or $150 off prices firm. <\/p>\n\n\n\n
So why did I make these particular changes? Well, the first thing that I noticed about this listing was that this listing was more or less positioned more for experienced photographers. So by including a benefits line, that’s something along the lines of, I use this as my first upgrade from the kit lens on catering to a broader base of potential buyers. <\/p>\n\n\n\n
The other thing that I noticed was that the original listing missed a prime opportunity to talk about one of the key features of this lens which was the autofocus, and so by including that we’re making it even more appealing. Or another way that I could have improved this even further is maybe by including one or two shots that I took with this particular lens. But by taking a handful of minutes to improve this listing, we would increase our odds significantly at selling this product quickly. <\/p>\n\n\n\n
There you have it, three Facebook Marketplace listings that we’ve improved by spending less than five minutes on each one. <\/p>\n\n\n\n
Big Takeaways<\/h2>\n\n\n\n
There are two big takeaways I want you to remember when it comes to improving your Facebook Marketplace listings. <\/p>\n\n\n\n
- First is that you need to make it easy for your buyer to buy your particular item. <\/li>
- And the second one is that you need to make sure that you include all the key details that would help your potential buyer visualize themselves with your product. It’s really as simple as that. <\/li><\/ol>\n\n\n\n
That’s it for this time though. If you haven’t already checked out my prior videos on how to sell on Facebook Marketplace<\/a> or how to buy on Facebook Marketplace<\/a>, be sure to check that out. Other than that, I will see you guys next time.<\/p>\n\n\n\nIf you liked this article, be sure to check out my YouTube channel<\/a> to get new videos every single week. I’ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen.<\/p>\n\n\n\n