Get my free New Biz Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nStrategy 3: Investing and building around empowering community<\/h2>\n\n\n\n
The third strategy that Notion has used so effectively in scaling their brand, as well as their user base is investing and building around empowering their community. Something that you may or may not have noticed when I dug into the template view earlier is that Notion actually has a place in which you can actually share with them how you’re using Notion. And what it leads to is a redirect of a tight forum where you can talk about the different ways that you’re using Notion.<\/p>\n\n\n\n
However, this is really just the tip of the iceberg. User centricity is something that’s at the core of Notion and it all comes full circle because when you think about it at the top of the funnel for the marketing team, when they are telling somebody about all the different ways that people use Notion, they’re getting the potential user excited about using Notion.<\/p>\n\n\n\n
And then when that user actually realizes that benefit of what they were marketed, as they download Notion as a tool, they become really excited about sharing their win with other people on their team, as well as other people in their professional network that might do similar work to them. And so it all comes full circle in which this network effect grows for each user helps Notion acquire the next user. And it’s this user centricity approach towards all of their product marketing and their content marketing that becomes this great flywheel for them. And there’s really no better way to demonstrate this than to take a look in YouTube for all the different creators that have talked about different ways that they use Notion.<\/p>\n\n\n\n
In fact, if we just dig into YouTube and search for Notion, you’re going to see all of the different creators that have talked about Notion. So these are folks that sometimes have been sponsored by Notion, but other times have just spoken out of great love for the product and are creating these free videos around Notion.<\/p>\n\n\n\n
So you can imagine that all of this really stems from that template gallery inspiring the initial ideas for these creators to think about ways that they can use Notion in their day to day lives. This is really, really powerful. And when you can create this sort of network effect, it becomes free marketing for you.<\/p>\n\n\n\n
To really prove out that Notion’s done a phenomenal job at empowering their community, what you can do is you can actually check out their site on SimilarWeb. And what you’ll see is that their traffic has continued to grow, even though they have 103 million visits a month. In fact, when you dig into the traffic sources, you’ll see that most of their traffic is coming from direct, which means that people are actually typing in the URL for notion.so when they are hearing about it.<\/p>\n\n\n\n
Furthermore, when you dig into the breakdown of the actual search traffic itself, 87% of it is organic and the bulk of the phrases are all branded terms around Notion. So this just goes to show you how investing deeply in your community when you’re building this sort of wide application product can be super powerful for your company.<\/p>\n\n\n\n
Furthermore, when you dig into the social side of things, you can see that 49% of the social traffic can be attributed to YouTube. And that makes sense because YouTube is the most visual format of showing something like Notion in action. But aside from that, you’ll see that there’s other community areas where people are talking about Notion like Twitter, Reddit, Facebook, and even LinkedIn.<\/p>\n\n\n\n
What Notion has done so effectively is realized that their product is incredibly sticky and uniquely personal to each user. So they essentially spend the bulk of their time educating their users on all the different creative ways they can use the product so that what they can do is they can then advocate for Notion because they’re so excited about the wins that they themselves have realized from benefiting in using the product.<\/p>\n\n\n\n
There’s a lot of other strategies that Notion has used over the years to build up their brand. But I think these are three of the digital marketing strategies that were really most effective for them.<\/p>\n\n\n\n
If you liked this article, be sure to\u00a0check out my YouTube channel<\/a>\u00a0to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning tips how Notion used these three digital marketing strategies that help them grow.<\/p>\n\n\n\n