Get my Free Digital Marketing Jumpstart Kit<\/a><\/div>\n<\/div>\n\n\n\nStep 3: Other tool to partner AlsoAsked<\/h2>\n\n\n\n
From here, what you’re going to want to do is combine alsoasked.com with your favorite keyword tool. So I personally would like to use Keywords Everywhere here for this sort of search. But what I’m going to do here is I’m going to hop into Google and I’m going to search for what is the most popular pass in soccer.<\/p>\n\n\n\n
And so, as I jump in here, what is the most popular pass in soccer, what I’ll see is I’ll probably see some of the same questions that AlsoAsked told me, but also you can see how this long tail phrase has zero volume and also zero competition. Something I want you to keep in mind here is that a lot of times this is actually misleading.<\/p>\n\n\n\n
And if it is a People Also Ask question, there’s almost certainly going to be monthly traffic behind this particular phrase. So in the case where I was actually creating an authoritative site around soccer, I would actually probably go after these phrases because it’s super low competition. And I bet you, there are a ton of monthly searches that could be easily picked up just by going through the search results.<\/p>\n\n\n\n
The reason why I say that is because as I’m going through these search results, I’ll zoom in here. But what you can tell is that there isn’t really an exact page that is actually answering this piece of this question. And so in this case, what this tells me is that if I were to signal to Google, that I have a page on my site that explicitly answers the question what is the most popular pass in soccer, I would probably have a really high probability chance at ranking the top three results for that particular question.<\/p>\n\n\n\n
And then I would replicate this process over and over again. So from here, what you’d want to do is you want to go back into alsoasked.com, plug in a few of the other questions, look at what the competition might look like. And then from there, start to prioritize which content pieces you want to start tackling for your particular site.<\/p>\n\n\n\n
In the past, I’ve used this exact method using other tools, just answering the questions stems behind who, what, where, when and why and how questions, and then generate thousands of monthly visits just because nobody else is actually creating content around these particular long tail questions.<\/p>\n\n\n\n
So if you want to go ahead and try this, what I recommend you do is go after 10 or so of the same question stem. So, for example, 10 articles around how content, 10 articles around what content and so on. And then from there measure the results after a month or so as to how it looks and then start to see whether or not you should double down on the strategy.<\/p>\n\n\n\n
But the takeaway for you here is when you start to look at the branches approach to things, you really start to build out the authority around your particular site around a particular topic. And so you have to understand that SEO these days is very much around the idea of clusters and you have to signal to Google that you actually know what you’re talking about when it comes to these high-level topics around your niche.
So for example, if you’re building the soccer site, once you flesh out the passing section, you should also probably cover a section around defense or offense strategies and things like that.\u00a0<\/p>\n\n\n\n
Big takeaway<\/h2>\n\n\n\n
The big takeaway I want you to remember from today is to think about the people also ask sections as clusters of keywords that you can create content around and use tools like AlsoAsked to figure out exactly what the related questions are that people are searching for.<\/p>\n\n\n\n
I definitely recommend checking them out right now, especially because they are giving a thousand free searches. It might not be as generous in the future since a lot of these SEO tools always need to build up their user base before they go paid. But it’s definitely something worth checking out today if you’re struggling to think about what to write about next.<\/p>\n\n\n\n
If you liked this article, be sure to\u00a0check out my YouTube channel<\/a>\u00a0to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning how to use this free SEO tool for crafting their content ideas.<\/p>\n\n\n\n<\/p>\n\n\n\n
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