Get my Free Digital Marketing Jumpstart Kit<\/a><\/div>\n<\/div>\n\n\n\nFrom here the next thing I’m going to dig into is the ask series. So let’s go ahead and take a look at that theme. So instead of blog here, I’m going to put an ask. And what that will show me is that Pandadoc has created a lot of Q and A content. And so I’m going to open up some of this Q and A content and just opening up a few of these, what I can see is that they are answering the intent around how to create an electronic signature in word, which is related to the space they’re in. <\/p>\n\n\n\n
You can see how they use major headers and they have some of the common people also ask questions that you would find in the snippets view of Google results. And you’ll also see that they use this in a few other phrases as well.<\/p>\n\n\n\n
So you can see here how they are talking about how to add electronic signatures and Google docs, very similar structure to where they are using those long form questions and key headers on how tos. And then you’ll also see how they’re doing things like how to insert a signature in the word document.<\/p>\n\n\n\n
So whenever you’re digging into a theme, you can always go back to the root folder of that theme to figure out what’s going on there. So what you can see when I go to the root folder of this Ask section is that they have answered a ton of commonly asked questions around different things around their particular niche.<\/p>\n\n\n\n
And you’ll notice that there’s some overlap here in that there’s still informational content like how to write a job proposal, how to create your first web form and things like. However, the difference here is that these are really just targeted, shorter form pieces versus the blog post, where they were a lot more long form content when we dug into that.<\/p>\n\n\n\n
So just from taking a look at this, I have figured out that the ask section is a great way that Pandadoc is able to dig into some of the people also ask snippets as well as those commonly asked questions in their space. <\/p>\n\n\n\n
The last thing we’re going to look at today is the template section. So in this case, I’ve just gone ahead and typed in templates and that’s output for me all the different templates that Pandadoc has created.<\/p>\n\n\n\n
Let me go ahead and open these up when I’m probably going to see is that they have created a ton of programmatic SEO or a combination of programmatic SEO, where they have all these different proposals. And they are essentially trying to rank for these long-tail phrases, where people are searching for different templates.<\/p>\n\n\n\n
So you can see that, and you can see that here as well in these subfolders that they’ve created for their template section, but essentially this is a massive programmatic SEO play. And it’s a brilliant play because I know in a lot of different niches, people are always searching for downloadable templates and things like that.
And so what they’ve done is a brilliant job of essentially embedding and integrating their own product to encourage you to create a free account or whatever it is on their site. <\/p>\n\n\n\n
Step 4: Prioritize which content theme to pursue<\/h2>\n\n\n\n
From here at the fourth step is to go ahead and prioritize which content to focus on first. So what you want to figure out here is you want to figure out from an in-depth analysis specifically, what you think is the lowest hanging fruit for you to start generating organic traffic. For example, something you might realize is that the keyword difficulty for the ask section of Pandadoc is actually significantly lower than all of the phrases that Pandadoc has gone after on their blog. <\/p>\n\n\n\n
In that situation, you might prioritize the ask content because you know that you can start to experience quicker wins there by targeting those phrases. Whenever you end up prioritizing, the important thing is that you do this sort of competitor analysis before you actually start planning your content calendar. <\/p>\n\n\n\n
Too often a mistake I see people make is they jump in creating content that they think people want, as opposed to looking at, what’s already been validated by other people in their niche. The benefit of drawing from your competitor’s existing organic traffic is that you know people are already searching for that as opposed to your potential situation where you could just be investing a ton of time in creating a piece of content that no one is going to actually find.<\/p>\n\n\n\n
When you’re in the early days of your SEO strategy, you want to make sure that you are not reinventing the wheel. Instead, you should focus on picking up some quick wins so that you can get your SEO flywheel going. Over time, as you develop more of a reputation with Google for being an authoritative source for your niche, that’s when you can start to introduce some new content strategies, as well as new content topics that might not even exist today. <\/p>\n\n\n\n
Step 5: Execute and scale your content marketing efforts<\/h2>\n\n\n\n
The fifth step is to make sure that you’re executing and scaling your content marketing efforts. At this point, you’ve decided what content to focus on as well as what content will come later. So it’s all about writing and publishing. This will take a lot of time if you do it yourself, but it’s always helpful when you’re first starting out on a project to do it yourself. And then to start to look at how to scale up your team with potentially some writers and editors. <\/p>\n\n\n\n
In the case where you decide to hire some writers and editors, you might find a site like Upwork or Fiverr to be helpful in finding that extra talent.<\/p>\n\n\n\n
If you liked this article, be sure to check out my YouTube channel<\/a> to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning how to do an SEO competitive analysis.<\/p>\n\n\n\n