using SimilarWeb<\/a> as an example, since I’ve covered them in another article.<\/p>\n\n\n\nAnd what you can see here is if I look for related: similarweb.com, Google is going to output for me, what it believes are a few similar sites to SimilarWeb. In this case, they are citing Ahrefs, Moz SEMRush, and addme.com. This is actually really accurate because Ahrefs, Moz and SEMRush can arguably all be competitors to SimilarWeb.<\/p>\n\n\n\n
So this can be a great way for you to input something of a site. It could even be your own domain to find who’s actually similar to you. And who are you competing with. And all of this is done for free without the use of some sort of paid SEO tool. Another reason why you might find this helpful is to look up these related.<\/p>\n\n\n\n
And then use the other search parameters we’ve gone over to identify what are some of the top posts on these new sites. So in the case where you already did your competitive research on your main competitor, you can start to look at your other nearby competitors to inspire you some more.\u00a0<\/p>\n\n\n\n
Tip 7: How to search within the body text of a particular page<\/h2>\n\n\n\n
The seventh tip that I’m going to teach you is how to search within the body text of a particular page. So in the case where you want it to search for that, all you need to do is use the intext search operator. Hop into Google and then search in text and then put in whatever it is that you want to look for. So in this case, I might look for something like SEO tips for YouTube, like we did earlier. And then what I might look at is a few of these posts and just open them up.<\/p>\n\n\n\n
And if I look for SEO tips for YouTube, you can see that it has successfully looked for that particular phrase and where it’s inserted on that particular page. So you can see how this is within the text of the actual post itself. Why is this helpful? Well, it’s really helpful in the case where you’re trying to do some long tail research to see exactly how your competitors might be incorporating these long-tail phrases and whether or not they’re being very successful at it, or if they are potentially not being very successful at it, where your opportunity comes in.\u00a0<\/p>\n\n\n\n
This can be really helpful as well if you’re trying to look at some sort of long tail phrase and then find similar related words. What you can do is you can pull up the competitors that come up from these results, feed them through some sort of free word cloud generator, like monkeylearn.net, I believe is this free site. And then you can see what other common phrases they’re using on that particular page.<\/p>\n\n\n\n
Tip 8: How to search across different criteria <\/h2>\n\n\n\n
For our eighth tip today, I’m going to teach you how to search across different criteria using an or statement. It’s really straightforward. It’s just a capital OR but essentially what this will do is it will search across multiple criteria that you may have in mind, and you can combine it with any of the operators we’ve gone over today.<\/p>\n\n\n\n
So hop into your Google, and then from here, what you might do is you might look for something like SEO tips OR advice. So what this should output for me are the results that have SEO tips, as well as advice. If I search for tips, I see that that’s definitely there. And I, if I look for advice, I also see that advice is here.\u00a0<\/p>\n\n\n\n
But let’s say for example, I want it to apply this or operator for the site search as well. So I might search for just Backlinko results OR moz.com results. So from here, what you can see is this we’ll look for just the results that are coming from backlinko.com as well as from Moz. So why is this helpful to you? Well, it’s helpful to you because if you remember, as you do that related search section, what you are starting to figure out similar sites to yours.<\/p>\n\n\n\n
And so what you can do is you can then just output three to five of your competitors. And then look at the long tail phrase you’re thinking about creating content on and you have a filtered result page of all of your competitors and what they’ve done around that particular topic. So if you were to just combine that with some of the earlier operators we’ve gone over today, you might find it really helpful in doing some competitive research for free.\u00a0<\/p>\n\n\n\n
Tip 9: How to find some great guest post opportunities<\/h2>\n\n\n\n
For our ninth tip today, I want to teach you how to find some great guest post opportunities for general backlink opportunities. The easiest way to do this is using an inurl search operator. So what I like to do is I like to search for something my niche followed by in URL and then guest or guest post or some variant of that phrase.<\/p>\n\n\n\n
So let’s say for example, I was covering personal finance for beginners. Personal finance for beginners, and then I’m going to do in URL: guest post. And what that’s going to output are cases in which I might have opportunities to guest post on these different websites. I had to do a little bit more digging as I go into some of these pages, but what it should tell me is it should tell me a few of the different sites that might be open to guest posting that’s related to my niche.\u00a0<\/p>\n\n\n\n
So as I dig into this, what you can see is this is a page that talks about guest post opportunities for frugal and personal finance bloggers. So this is a great starting point for me, but also you can see that there’s other pages too in terms of covering what best guest posts are, guest posts for us.<\/p>\n\n\n\n
So this is a page in which Cash for Kat clearly accepts guest posts. And so what this can do for you is it can identify some great opportunities for you to build relationships in your space and, or build backlinks in your space. So I will often use some sort of variant of this inurl search parameter in any niche that I’m working on.<\/p>\n\n\n\n
So I might search it by just guest post instead in case they forgot the dash or they might just search for it by guests. And this can just be a great way for you to figure out some different sites that might be accepting opportunities for you to contribute to them. And as a result, link back to your website.<\/p>\n\n\n\n
If you’re smart, what you do from here is check out my article on how to hire and manage a virtual assistant<\/a>. That way you could staff a virtual assistant to help you and finding these other guest post opportunities. And then from there, you can start to actively build a system for consistently getting new backlinks for your website.<\/p>\n\n\n\nTip 10: Mix and match these operators<\/h2>\n\n\n\n
My 10th and final tip for you today is to mix and match these operators. So, as you’ve seen through some of the examples today, I love to combine some of these different tips with one another. And that’s really where the power of Google comes in because all of these different operators serve different functions.<\/p>\n\n\n\n
And so what I encourage you to do is to think about how you might combine one or two of them to come up with something meaningful for you. Maybe that is using a site colon search parameter, and, or to filter for just Reddit results or Quora results as you do some research in a particular niche.\u00a0<\/p>\n\n\n\n
If, for example, I were to do that right now, I might look for something like site:reddit.com, and I might use that OR operator as well to filter by Pinterest results. And then I might look for a particular niche like personal finance. And then from there, what that might do is it would output for me some search results related to personal finance that are just from Pinterest as well as Reddit.
So you can always combine these sorts of search operators in order to better refine your searches and give you the results that you need to get the results that you need for your digital marketing.\u00a0<\/p>\n\n\n\n
If you liked this article, be sure to\u00a0check out my YouTube channel<\/a>\u00a0to get new videos every single week. I\u2019ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning Google search tips and tricks for your digital marketing.<\/p>\n\n\n\n