Get my Free Digital Marketing Jumpstart Kit<\/a><\/div>\n<\/div>\n\n\n\nAuthor’s View<\/h2>\n\n\n\n
All right, so the next thing I want to dig into in Content Explorer is the author’s view. So this is the second panel in Ahrefs Content Explorer, and all you need to do here is you just need to look through specifically who might be some of the big authors that have talked about this particular topic.<\/p>\n\n\n\n
And the reason why I say this is because this can just be helpful for you to learn specifically who might have some sort of social presence that you have to compete with as well as whom I have already written a ton of different pages on the topic that you’re thinking about.<\/p>\n\n\n\n
So in this case, what I’m looking at is I’m seeing that Simple Learn Play Music, as well as Learn to Play Music and Music School have created quite a few pages on these particular topics. And if I were to click into some of these as well, what would it be able to see is I would be able to see which of the pages the Content Explorer believes are very similarly related to the phrase that I am looking at.<\/p>\n\n\n\n
So you can see here that in this case this particular domain has covered things like the best ways to learn how to play music, piano in 21 days, five reasons every musician should learn to play piano, live and learn piano, simple learn play music, and teach yourself piano.<\/p>\n\n\n\n
So all these are different phrases kind of around how to learn piano by yourself, or just learning piano in general. This author section, to be honest, in this situation for some of the results here is not super meaningful to me.<\/p>\n\n\n\n
However, what I will sometimes look at is I’ll look at the folks that have followers and the reason why is because these are folks that sometimes I can reach out to and potentially share my resource and get them interested to potentially share that with either their followers or to give me a backlink to their particular own resource on the same topic.<\/p>\n\n\n\n
So something I love to do is to just dig through this results section for the followers, look at who might have a number of followers, and then reach out to these folks so that I can potentially tell them, “Hey, I just made a great resource on a topic that you also seem interested in. So I wanted to get your thoughts on it”. And then maybe later on, if they think it’s valuable, they can add it to their own existing posts. This can be a great way for you to pick up some low-hanging fruit when it comes to backlinks. <\/p>\n\n\n\n
So when it comes to the author section, the main things to remember are, use it to figure out who has a follower base, that you can potentially reach out to them and establish a relationship with them and share your resource, and also use it to figure out who specifically has potentially the most domain authority or relevance around the topic that you’re interested in covering.<\/p>\n\n\n\n
Then from there, you can do some deeper research into specifically what they’ve covered around the topic and try to identify gaps in their strategy and, or try to directly compete on every single front with them.<\/p>\n\n\n\n
Websites View<\/h2>\n\n\n\n
Now that we’ve covered the pages and the author’s view, let’s dig into the last few of Content Explorer, which is the websites view.<\/p>\n\n\n\n
The websites view is kind of interesting because it’ll give you everything that you’ve already looked at, except from the website domain standpoint. So what this might give you insights to are things that you already kind of know, but it’s just in a different format than the original pages view.<\/p>\n\n\n\n
You’ll be able to tell things like who has the most traffic in terms of organic traffic around this particular topic and who might have the most domain rank or the most referring domains in terms of other people linking to the resource. This will just give you at a high level, who might be your biggest competitors when it comes to the content that you’re thinking about digging into on your own site.<\/p>\n\n\n\n
So from here, what I can tell is that Miriam Music has really dug deeply into how to learn piano in general as a topic. They have 11 total pages by Ahrefs estimate, and you can also see their total traffic value is quite large versus everything else on this page. So they would probably be my biggest competitor.<\/p>\n\n\n\n
But also, you might notice that Piano Dreams might be one as well, and you can always click this drop down arrow. And what I like about that is it’s going to give you a snapshot view as to that particular domain and what it is that’s going on here. So things to look out for when you dig into the snapshot view is what is their domain rank.<\/p>\n\n\n\n
We can see 47 here, they get a ton of organic keywords in which at 64.1. What I’m typically looking at when I look at the snapshot view is I’m comparing it to the traffic value on the page, as well as the total traffic here. And so what you’ll notice is that in this situation, the traffic value is 67K for piano dreamers here.<\/p>\n\n\n\n
However, you’ll notice that the traffic value for the topic that I’ve put into Content Explorer is estimated around 4K. And so what that tells me is that give or take it’s about 8% I think if my mental math is right.<\/p>\n\n\n\n
And so this is something in which this is clearly meaningful to their overall site, right? So you can tell that this page is probably pretty meaningful to them, and if I were to dig more deeply into this, then I might be able to really siphon off a meaningful level of traffic for my own site, if I were to make a better piece of content around that.<\/p>\n\n\n\n
So that’s what I want you to look at when you’re looking at the domain section. I want you to be comparing it in relation to the overall traffic of that site. And again, the best way to do that is when you are in that websites view, what I want you to do is look at that snapshot, and then what I want you to do is compare what their traffic value is overall as a domain, compared to the tracking value of what Content Explorer is telling you is related to that particular topic.<\/p>\n\n\n\n
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