Get my free Facebook Marketplace Jumpstart Kit!<\/a><\/div>\n<\/div>\n\n\n\nExample #3: Solid Walnut Craft Mid Century Modern Dresser<\/h2>\n\n\n\n
For this next example, we have a listing that is titled Solid Walnut Craft Mid Century Modern Dresser. This is a great title right off the bat. It is SEO-optimized, and it’s clearly covering a ton of different points. It’s covering the case in which prospective buyers want something that’s actually real wood, as opposed to something fake wood. <\/p>\n\n\n\n
It’s also covering the style of the particular item as well as what it is. It’s a modern dresser. So right off the bat, points for the title here for SEO. The only thing that I would potentially do to improve it further is to include the color of the type of walnut wood, as well as the condition of the item. <\/p>\n\n\n\n
The next thing we’re going to look for is whether or not pricing is clear. And what we can tell is that pricing is crystal clear. It’s $499 down from the original listed price for 1200. The next thing that we like to look at is the tags. We love the tags they’re using here. They’re using the condition tag, the decor style, the material, as well as even the country of origin and date range.<\/p>\n\n\n\n
This is a great use of tags in which it’s making it really easy for the Facebook algorithm to figure out specifically what this listing is all about as well, to show it in as many possible places as possible in these searches. <\/p>\n\n\n\n
Another thing that I really love about this seller is that they have included complete dimensions in their listing. It’s really clear exactly what the dimensions are, which makes it really easy for me as a potential buyer to figure out whether or not this is even going to fit in a room in my particular place that I might be looking to set this dresser in.<\/p>\n\n\n\n
Something that could improve this listing is to introduce some line breaks after every single sentence to create a dedicated line for each progressive point. This way it’s easier to skim when I am on a mobile phone or something like that. <\/p>\n\n\n\n
Overall though, I do like the humor that the seller includes here by saying, I call it **** American grown grandpa built, et cetera. Something that is a little bit unclear is that in the area, the original listing, it looks like they were listing it for $1,200.<\/p>\n\n\n\n
But since then they’ve reduced the price down to 500. However, the copy actually says 1200 still. So it’d be really helpful to get some clarity or to edit the actual text in the listing so there’s no incongruency in terms of what’s listed as well as what’s listed in the actual listing body copy. <\/p>\n\n\n\n
Overall, the photos are staged really nicely. And it’s clear that the seller knows exactly what he’s doing because he has 19 ratings that are really high marks. And it’s clear that he knows exactly what he’s doing with each photo because he’s revealing a different aspect of the piece that he’s selling with each progressive photo. <\/p>\n\n\n\n
In terms of the benefits to the buyer, it’s a little unclear. However, the seller makes up for this in terms of the savings angle, by showing the clear markdown from the original listed price for where it is now. And then lastly, in this case, the seller is missing a preferred payment method as well as pickup and delivery. So that would be helpful to include in the listing.<\/p>\n\n\n\n
Overall, though, really good listing in which this score is five points out of seven in which they’re only missing points in terms of outlining the benefits to the buyer, as well as the preferred payment and delivery and pickup instructions.<\/p>\n\n\n\n
Example #4: Wood Coffee Table<\/h2>\n\n\n\n
This example is probably the best one that I’ve seen of the four that we’ve gone over today. For the title right off the bat, it is called a Wood Coffee Table Shelf, two drawers, versatile, easy to move, great condition, and metal hardware. This is a great title it is because optimizing for all the different variations of phrases that people might be looking for when they are looking for a wood coffee table. The only potential recommendation I’d make here is to make it a little bit more readable in which you capitalize some of the words.<\/p>\n\n\n\n
However, I totally understand the keyword stuffing that they are doing in this particular listing to try to be discovered in as many different places as possible.<\/p>\n\n\n\n
When we start to look further down the listing, I also really like how they use the tag for the condition in which it’s crystal clear that this is like-new condition.<\/p>\n\n\n\n
Overall, I like the use of the like-new tag. However, it actually introduces more questions than answers because like we just went over in the title. They said that it was great condition in the title. However, it’s tagged as like-new. So I’m left wondering which of the two actually is it.<\/p>\n\n\n\n
As we move on to our next criteria on whether or not pricing is clear, this is crystal clear. It’s $99 markdown from the 150, which also covers our checkbox for savings angle for potential buyers.<\/p>\n\n\n\n
The inclusion that they are open to best offer is another example of them hitting the point on the savings angle to potential buyers. When, we’ve checked for the photos, this is where I think this listing really shines. And the reason why is because every single photo shows something different aspect about this particular listing.<\/p>\n\n\n\n
The first one is a head-on view of this product. The second one is something in which we’re extending the drawers to show how much stuff can be held in those drawers. And then another one is the side angle of what this looks like from a different perspective. And then lastly, we have a case in which the seller is showing what this coffee table looks like with a ton of stuff on top of it.<\/p>\n\n\n\n
Furthermore, this is probably the best listing in terms of tackling the point on making clear what the benefits to the buyer are. They include things in their listing, like how it would be a beautiful addition to a living room, office or entry room. So this is the sort of phrasing that you want to include to help the potential buyer visualize where this could potentially go in their own place.<\/p>\n\n\n\n
The only thing that I’d recommend here is what I mentioned earlier in terms of potentially introducing some line breaks for some formatting, just so that it would be a little bit more skimmable for a potential buyer. The other thing that I really like about the seller is that they not only include the dimensions of the actual table, but also of the internal drawers.<\/p>\n\n\n\n
This is the first time we’ve seen this today, and this is the attention to detail that people notice when they’re buying things. As we look at the preferred payment and details in terms of pickup and delivery, this is left off in the listing. And this is the only thing that I would say that this listing misses the mark on.<\/p>\n\n\n\n
Overall though, this is a job really well done in which they get six out of seven marks in terms of the framework in which the only thing you’re missing is that last point on preferred pickup and delivery instructions.<\/p>\n\n\n\n
Something I hope you’ll take away is that after we review this last listing, it’s abundantly clear why this listing is so much more effective than the prior three that we looked at. I leave this listing with very few additional questions in which I can just send a message to this buyer and then start getting into the logistical pieces of buying this particular coffee table.<\/p>\n\n\n\n
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