Get my Free Digital Marketing Jumpstart Kit<\/a><\/div>\n<\/div>\n\n\n\nQ3: Jul – Sep 2020<\/h2>\n\n\n\n
At this point in Q3 started laying off in terms of content production, because my writers were a little bit burnt out and I also was losing a little bit of interest in the project because I wanted to see how things played out in terms of the rankings before investing more money into content.<\/p>\n\n\n\n
This meant that at this point, the site had about 360K words in content and 140 posts. During the third quarter, we got 10.7 pageviews, which still represented a 1.5X from the prior quarter. The lesson here is to keep going. Even if you have to take a little bit of a break, you should go ahead and do that, but figure out what sort of revised content schedule that you can still stick to in releasing a new, additional content to your sites.<\/p>\n\n\n\n
There were two things that started happening during this quarter. First of all, I had just launched this YouTube channel when starting to get into that a lot. And then the second side of things is I was starting to exhaust the topics in the space that I could actually have content written about. And so by the time that Q4 rolls around, I pretty much exhausted the bulk of 80% of the topics that would fulfill this particular niche.<\/p>\n\n\n\n
Q4: Oct – Dec 2020<\/h2>\n\n\n\n
Q4 of 2020 was a great recovery quarter because we were pretty much exhausting the final bit of topics that we hadn’t already covered over the first three quarters of the year. So we added about 60 new posts during this quarter. This meant that every single month we were adding between 40,000 and 50,000 new words of content to this particular in each site. When we reviewed the Google analytics, we can see that the page views also followed our content production.<\/p>\n\n\n\n
During this quarter, we got 19.3K pageviews, which was still representing an 80% growth from the prior quarter. So at this point, in case you’re keeping track, I have about 200 posts on this website and half a million words and content. This was all done in a year’s time. And something else to note is that if you were just to take the average of 200 posts and half a million words in content, you can tell that the average length of my posts are at least 1500 words if not higher end on average 2.5K words.<\/p>\n\n\n\n
This sort of longer form content is generally helpful because it tends to give people the impression that it is higher quality content and over a ton of studies that SEOs have done, they have found that longer form content tends to be shared more by people.<\/p>\n\n\n\n
Quarter 5: Jan – Mar 2021<\/h2>\n\n\n\n
As we take a look at quarter five, which was the first quarter of 2021 at this point in time, the site was largely archived. I had largely shelved this project because it was highly unprofitable and it validated what I wanted to be validated for the test, but I wasn’t going to continue building the site to what it needed to get to in order for it to be worth my while. That said, though, I did add about 15 posts or so, and we saw a ton of growth during this time.<\/p>\n\n\n\n
In fact, in Q1 of 2021, this website got 61K pageviews, which is a 2.1X from the prior quarters traffic. There’s a few reasons why I think this happened. But for the most part, I think is because a couple of the posts that we had released during Q2 of 2020 started to perform exceptionally well. In fact, when I dug more deeply into the Google analytics here, I found that our top 10 pages accounted for 70% of all the page views to this site.<\/p>\n\n\n\n
At this point, we’re at around 215 posts and 520K words total. Since the end of Q1 2021, the traffic has only continued to grow for this website. That’s because a lot of the content push that we made in Q4 of 2020 is now starting to also perform really well on Google.<\/p>\n\n\n\n
The key thing I hope you’ll notice I’m looking at this sort of data, is that it can sometimes take anywhere from one to six months for content to truly start ranking and performing well. This is because Google simply needs a few more data points to test your content against different variants of other people’s content to see whether or not you actually deserve the top spot.<\/p>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
There are two things that I want you to remember from today’s article:<\/p>\n\n\n\n
- The first one is if you’re building something online and aiming to rank for SEO, just keep going. Keep making your content better, make it more authoritative, get backlinks for those, and then continue to level up your content. It’s only by doing so that your authority will actually elevate over time and reach that inflection point where you will start to earn those top spots.<\/li>
- The second thing I want you to remember is I want you to answer commonly asked questions. They’re a great way to rank really easily. When I look at my Google analytics and I filter for just the, what keywords that I created content for, they counted for 46% of the overall traffic that this site got over the five quarters of data that we reviewed today.<\/li><\/ol>\n\n\n\n
If you liked this article, be sure to check out my YouTube channel<\/a> to get new videos every single week. I’ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning what it takes to rank in Google and how long before you can see SEO results.<\/p>\n\n\n\n