Get my Free Digital Marketing Jumpstart Kit<\/a><\/div>\n<\/div>\n\n\n\nThing 4: Specialization is great, but full-stack is better.<\/h2>\n\n\n\n
The fourth thing I wish I had been told before starting my marketing career is that specialization is great, but being full stack is even better. I’ve seen some YouTube marketer advice that essentially goes along the lines of it’s better for you to specialize in one thing early on your marketing career. That way you have more opportunities down the road for that particular area of marketing.<\/p>\n\n\n\n
And while I think there’s value in this sort of approach, I also think that it’s way more valuable for somebody to actually aim to be full stack as quickly as possible. To be a full stack marketer means that you can pretty much do it all. Whether it’s launching some sort of performance marketing campaign, doing some organic efforts, or partnership efforts. You can pretty much do anything that is being asked of you within a company context.<\/p>\n\n\n\n
In my personal experience, I largely had to learn all these different marketing skills myself, because I was a co-founder of a company and there was nobody else to teach me these marketing skills. But I hope that what you can take away from that is that I was able to learn these things without actually needing to specialize in just one area as opposed to all of these different areas.<\/p>\n\n\n\n
Furthermore, I hope that you’ll take me as an example of realizing that you don’t need to pay for resources in order to learn these sorts of things. There are a ton of free resources out there that we’ll go over anything that you really need to learn about digital marketing. Even in the case where your full-time job is a content marketing job, what I want you to do is in your spare time, be picking up some other side of marketing and then aiming to become an intermediate at that particular side of marketing.<\/p>\n\n\n\n
The reason why is because eventually you’ll become a Jack- of- all- trades, which makes you even more valuable to different companies, whether that’s your current company or a future company, that’s going to compensate you even better.<\/p>\n\n\n\n
The problem with pure specialization is that you actually don’t end up being able to take on a higher level executive role because of the fact that you don’t understand the full spectrum of what it takes to be an effective marketer for more than just one particular area of focus.<\/p>\n\n\n\n
Thing 5: Measure your impact from Day 1.<\/h2>\n\n\n\n
The fifth thing I wish I had known before starting my marketing career is to make sure that you’re measuring your impact from day one. The reality is that marketing teams are actually often the first teams to be cut in the case where a company needs to lay off its employees.<\/p>\n\n\n\n
And the reason why is because it’s a lot more difficult to measure the impact of a marketing team. For example, if you look at a sales team, you can clearly tell how much new business a sales rep has brought into the business. On the other hand, on a marketing team, it can be a little bit tougher to measure the impact that a marketing person has.<\/p>\n\n\n\n
This means it’s important for you to be measuring your impact and regularly surfacing it for your direct supervisor as well as for your executive team. The main way to make yourself invaluable for your company is to show a clear ROI for you as an employee.<\/p>\n\n\n\n
For example, if your company is getting 20 quality leads every single month from your content marketing efforts and 25% of those guys are converting into 5K deals each, then that means that you’re bringing your company 300K in new revenue every single year. Assuming that you’re working off a typical marketing salary of give or take 60K, that’s a 5X return on your salary, which is a great ROI for your company.<\/p>\n\n\n\n
Make sure you flaunt that and get your bread at your 12 month review. I think a lot of times people younger in their marketing career don’t advocate for themselves enough because they aren’t able to clearly measure the outcomes that they have on the businesses that they are part of.<\/p>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
There are two things that I want you to remember from today’s article:<\/p>\n\n\n\n
- The first one is stay flexible in your marketing career.<\/li>
- The second one is to stack skills on skills as you develop further in your career. Your goal should be to become a full stack marketer as quickly as possible.<\/li><\/ol>\n\n\n\n
If you liked this article, be sure to check out my YouTube channel<\/a> to get new videos every single week. I’ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from learning the things I wish I knew about building my career in marketing. <\/p>\n\n\n\n