Get my Free Digital Marketing Jumpstart Kit<\/a><\/div>\n<\/div>\n\n\n\nStrategy 2: Create prolific landing pages<\/h2>\n\n\n\n
The second strategy that Venngage was able to deploy that allowed them to 100X their organic monthly traffic was to create prolific landing pages. If you take a look at Venggage’s homepage, you’ll notice some interesting things in their footer and that they’ve created a variety of series that are all landing pages for their product.<\/p>\n\n\n\n
For example, if we take a look at the footer here, you’ll see that there is a best-in-class series where every single URL follows the feature sub folder structure. What this signals to Google is that they are a infographic maker, a timeline maker, report maker, mind map maker, as well as a presentation maker. By doing this, it results in a ton of meaningful traffic for them because it gives Google a clear understanding of what this product actually does.<\/p>\n\n\n\n
What they do on these landing pages is that they focus on the different sorts of use cases for different audiences that may be using their product. And then they fulfill the intent of the person that is looking for that particular product. For example, if we just jump into Google and search for brochure maker, we’ll see that Venngage is a top result for brochure maker.<\/p>\n\n\n\n
Doing the same thing we did when we were analyzing strategy number one, if we were to go ahead and filter for just these features pages, we would see that they make up 483K worth of the monthly organic traffic of Venngage. You’ll also notice on the screen here that this effort largely started in 2019 and had an immediate big impact for their business. What’s the takeaway that you should remember from this strategy? Bucket all the different use cases for your product or your service, and then create different landing pages that fulfill the intent of those different use cases.<\/p>\n\n\n\n
Strategy 3: Find overlap with search intent<\/h2>\n\n\n\n
Venngage was already creating tools for infographics. And so, by creating all these different subpages for infographics, they essentially showed their authority for Google and also allowed them more opportunities for people to organically find these pages. It’s clear these efforts work because 60K of their monthly organic traffic is coming from these pages.<\/p>\n\n\n\n
So the takeaway for you here should be to think about how your core product efforts can integrate with search intent. Ask yourself what problems are we solving and how does that overlap with the ways that people interact with Google. For example, if you run an online jewelry shop, something that you could do is you could realize that people search for jewelry based off the different types of jewelry. And from there, you could create different landing pages for each of these different types of jewelry, and then categorize your product catalog based off the different types.<\/p>\n\n\n\n
By doing this, you would allow Google to have a better understanding of how everything fits into your overall site around jewelry.<\/p>\n\n\n\n
Strategy 4: Long-tail SEO over long periods of time<\/h2>\n\n\n\n
The fourth strategy that Venngage has deployed is playing long tail SEO over long periods of time. When you take a look at Venngage’s site map, which is their directory of all of their past published blog posts, you would notice that over the last five years or so, they have consistently published content.<\/p>\n\n\n\n
So as a result of this, they have hundreds of blog posts that are really long form content, rich in what they cover, and effective. What Venngage understood here was that in order for them to build a meaningful SEO mode, they would have to invest into the strategy over a multi-year time horizon. A common mistake I see is when startups only invest a couple months into their SEO efforts, and then they don’t actually work long enough to give themselves a shot, to see the organic traffic build from their efforts.<\/p>\n\n\n\n
They’re too quick to pull the plug after three months when SEO will often take six to 12 months to actually start seeing returns from. When we dig more deeply into the timelines here, we noticed that Venngage really started getting serious around 2015 as they started tinkering around with the different types of topics that people would find interesting. Then by 2020, they are largely doing the strategies that worked well for them.<\/p>\n\n\n\n
For example, in 2020, you’d notice that they published a ton of content around content marketing statistics, trends, and examples. The bulk of these sorts of posts were all about really building up the authority of Venngage as an authoritative source when it came to these sorts of topics. It should come as no surprise that Venngage’s blog is a huge factor for their organic search. In fact, it accounts for 464K worth of their organic monthly traffic.<\/p>\n\n\n\n
Big takeaways<\/h2>\n\n\n\n
There are two things that I want you to remember from how Venggage grew their organic monthly traffic:<\/p>\n\n\n\n
- The first one is make sure you’re prolific in your content creation so that you can figure out what works.<\/li>
- The second big takeaway is double down once you strike gold. Once you figure out what works, it’s really important for you to really go balls to the wall in terms of continuing that strategy until you exhaust it to its full extent.<\/li><\/ol>\n\n\n\n
If you liked this article, be sure to check out my YouTube channel<\/a> to get new videos every single week. I’ll help take you from zero to self-starter as you grow your business, get more customers, and hone your business acumen. Also, feel free to share this with anybody that you think might benefit from the strategies that Venngage used to grow its organic traffic.<\/p>\n\n\n\n